POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

COLLEGE OF COMMUNICATION
Anonas St. Sta. Mesa, Manila

Written Report for the Conducted Survey

Prepared by:
GROUP 5
Leader:

Von Edrian A. Villanueva Sherwin S. Tinampay Marie Cherie Rose C. Romano Divine Grace D. Sales Sara Jessica T. Sanchez Charlene Greyz S. Santiago Harry S. Suelan Jerald R. Sulapas Mary Rose G. Tabuzo Ariel G. Tinaja Johanna Mai A. Todoc Joeben L. Villaruel

Assistant Leader: Members:

DR. EDNA TORMON-BERNABE

Professor, Public Information and Campaigns

Prepared for:

LOCATION: BRGY. KAUNLARAN, CUBAO, QUEZON CITY POPULATION: 7,743 NO. OF SAMPLES USING SLOVEN FORMULA WITH 0.07 MARGIN OF ERROR: 205

The group conducted its benchmark survey last August 22, 2011, Monday. From 10:00am to 5:00pm.

1. The most obvious problem in the Barangay CATEGORY A. HEALTH B. ENVIRONMENT C. EDUCATION D. FAMILY PLANNING E. LIVELIHOOD F. PEACE & ORDER G. SPORTS H. YOUTH OTHERS FREQUENCY 70 70 40 25 53 51 18 36 4 PERCENTAGE 34.15 34.15 19.51 12.2 25.85 24.89 8.78 17.56 1.95

Table 1 shows that the most number of individuals or respondents see that both the Health and Environment Issue is the most obvious problem in their barangay. Based on the answers we got from them when asked that why they have chosen it, majority said that the barangay has formulated programs regarding these but they werent able to get full benefit from it and also programs organized is not that efficient. Health was chosen because of the incident of Dengue here in our country. They are alarmed that they might get it and wants to have action from the barangay that action shall be done to avoid the problem. Next to it was the Livelihood Factor, Peace and Order, Education, Youth, Family Planning and lastly Sports. Some before they were able to answer this portion they easily said they dont actually see any problems in their barangay.

2. Barangay Respondents Response (Is the barangay doing something about the problem?) CATEGORY YES NO NO RESPONSE TOTAL F 69 102 34 P 33.66 49.76 16.58 100.00

Table 2 shows that majority of the barangay respondents answered NO. With the follow up question of why, they answered that they dont feel that action that the barangay is doing or the barangay is doing necessary actions but not in the vicinity of their place or not in the whole barangay. Some answered with YES. There had been respondents who refused to answer this portion its because that they cant easily judge the barangay if theyre making necessary actions for the problem or not.

FOLLOW UP: Possible reason why the barangay is not acting upon the problem.

CATEGORY A. NO BUDGET B. NO TIME C. INCAPABILITY NO RESPONSE TOTAL

F 41 24 34 106

P 20 11.71 16.59 51.70 100.00

Table 2.1 shows that the main reason they see on why the barangay wasnt able to act upon on the problems its because of that the barangay has no budget or they have the budget but its not enough for the implementation of the proposed program for the problem. Incapability of the barangay follows and with no time comes up with the least number. Almost a hundred of the respondents did not answered the question due to that they dont want to judge the barangay easily with the issue.

3. Is there a need for a campaign? CATEGORY OO HINDI NO RESPONSE TOTAL F 158 8 38 P 77.07 3.90 18.54 100.00

Table 3 shows that almost every one of the respondents wants to organize a campaign to resolve the problem theyve chosen from question number 1. Only eight (8) respondents refrain from having a campaign. Thirty eight respondents did not respond as to whether there shall be a campaign or not.

4. CAMPAIGN CATEGORY A. HEALTH B. ENVIRONMENT C. EDUCATION D. FAMILY PLANNING E. LIVELIHOOD F. PEACE & ORDER G. SPORTS H. YOUTH OTHERS FREQUENCY 62 64 29 18 55 43 19 24 0 PERCENTAGE 30.24 31.22 14.15 8.78 26.83 20.98 9.27 11.71 0

Table 4 shows that the issue regarding Environment shall be campaigned in their barangay with sixty four (64) votes. This is close to the sixty two (62) votes we got from the Health Category. We can see that this differs from the tabulation on Table 1 wherein there had been a tie of votes for Health and Environment Category. This is because of respondents who voted all the problems from the first question and when asked as to what problem they wanted to campaign, it appears that they only selected a two-three problems only. Livelihood Category comes with fifty-five (55) votes followed by Peace and Order with forty-three (43), Education with twenty-nine (29), Youth with twenty-four (24), Sports with nineteen (19) and lastly, Family Planning with only eighteen (18) votes.

5. VENUE CATEGORY A. BARANGAY HALL B. HEALTH CENTER C. COVERE COURT OTHERS NO RESPONSE TOTAL F 56 25 98 3 23 P 27.32 12.20 47.81 1.46 11.21 100.00

Table 5 shows that the most of the respondents liked to have the campaign organized in their barangay covered court. Some says that its better on the barangay hall. Those who have chosen the Health Category as the problem they see in their barangay and needs to be campaigned chose their Barangay Health Center as the venue for the campaign. There had been individuals who did not respond but rather gave an alternative venue. The venue should be organized near their site.

6. ACTIVITIES CATEGORY A. SEMINARS B. RECREATIONAL C. HOME VISITS D. FILM SHOWING E. RADIO/TV BROADCAST F 92 29 39 40 14 P 44.88 14.15 19.02 19.51 6.83

Table 6 shows that a Seminar shall be done as an activity for the campaign to be organized based from the majority of our respondents. There are these who chose Film Showing, Home Visits where they could actually talk to the barangay personnel on a face to face basis, Recreational Activities and lastly a Radio/Television Broadcast.

7. MULTI-MEDIA MATERIALS CATEGORY A. TARPAULIN B. BANNERS C. COMICS D. POSTERS E. LEAFLETS F. MAGAZINES OTHERS F 66 43 19 56 59 15 3 P 22.20 20.98 9.27 27.32 28.78 7.32 1.46

Table 7 shows that most of the respondents would like to have the use of Tarpaulins as multimedia materials for the campaign for tarpaulins are of big sizes and are posted on the streets where every one could actually see it. The use of Leaflets comes next then there goes the Posters, Banners, Comics, and lastly Magazines. There are these three (3) respondents who suggested that instead of multimedia materials the usage of interpersonal communication and open forum would be better.

8. CHANNEL OF COMMUNICATION CATEGORY A. RADIO B. TV C. PRINT OTHERS NO RESPONSE TOTAL F 27 49 93 3 32 P 13.17 23.90 45.37 1.95 15.61 100.00

Table 8 shows that the respondents prefer to have Print Category as the channel of communication for the campaign for print is not that expensive as compared to Television and Radio which comes next.

9. DAY AND TIME CATEGORY A. MON B. TUE C. WED D. THURS E. FRI F. SAT G. SUN NO RESPONSE TOTAL F 23 4 12 11 20 60 59 16 P 11.22 1.95 5.85 5.37 9.76 29.27 28.78 7.80 100.00

Table 9 shows that the respondents are likely to have Saturday as the day of the campaign for this is their vacant day but the frequency of this is very close to Sunday with a difference only with one (1). Respondents who chose Sunday said that this is the day where the family is complete and could attend the campaign if ever. Mondays comes next then Friday, Wednesday, Thursday, and Tuesday. There are those who refused to answer this portion this is because that they arent sure of their schedule.

CATEGORY A. MORNING B. NOON C. AFTERNOON NO RESPONSE TOTAL

F 44 22 71 68

P 21.46 10.73 34.63 33.17 100.00

Table 9.1 further indicates that respondents prefer to have the campaign on the afternoon and reasoned out that its the time where all of the house chores are done and could do extra activities. Some said in the morning for their minds are fresh which contradicts to the statements of those who chose the afternoon category. Noon category comes last and there are those who did not respond due to that they arent sure of their schedule.

10. SOUVENIR CATEGORY A. BOOKMARK B. CALENDAR C. GLASS D. KEYCHAIN E. PLATITO F. PANULAT G. PINS H. TOWEL F 23 25 37 29 19 27 17 37 P 11.22 12.2 18.05 14.15 9.27 13.17 8.29 18.05

Table 10 shows that Glass and Towel are preferred by the respondents to have as their souvenir when they attend the seminar for they were able to use it at home and thought of towel as cheap that the group could afford to distribute to them. Theyre followed by Keychain, Panulat/Pen, Calendar, Bookmark, Platito, and Pins come at the last.

11. SUPPORT OF THE POPULATION CATEGORY A. OO B. HINDI NO RESPONSE TOTAL F 160 7 38 P 78.05 3.42 18.5 100.00

The last table shows that majority of the respondents will support the campaign to be organized and only seven (7) of the respondents answered with no. There had been individuals who refused to respond on the question.