Jessica M.

Holli
EDUCATION

hollijes@gmail.com n @j_holli n www.jessicaholli.com

Advertising, Bachelor of Arts, Public Relations Specialization Michigan State University, East Lansing, Mich. n May 2012 Cumulative grade point average of 3.78 Advertising grade point average of 3.83 Deans list, 9 of 9 semesters

EXPERIENCE
Marketing and Events Intern n Michigan Fitness Foundation, Lansing, Mich. n January 2011-Present Assisted with the coordination and execution of seven health and fitness related events Managed and maintained social media accounts such as Twitter, Wordpress and Facebook Advised senior staff and compiled information for several branding and communication meetings with the Governor of Michigan Developed surveys and analyzed information for numerous fitness and nutrition programs housed within the foundation Organized and managed the 2011 Labor Day Community Walks event, an annual statewide program. Worked with 41 communities to organize and assist with the execution of community fitness events Organized and managed the 2012 Legislative Education Day event, a statewide health and physical education advocacy event Developed media kits, feature articles and news releases in order to assist media relations activities Account Executive n Hubbell Connections, PRSSA, East Lansing, Mich. n August 2011-February 2012 Delegated tasks to five team members Developed and implemented communication plan for the Mid-Michigan Mountain Biking Association Coordinated and executed events in the community on behalf of client Prepared written communication to accomplish communication goals Public Relations Intern n MSU College of Communication Arts and Sciences, East Lansing, Mich. n Developed and compiled information for press releases and alumni e-newsletters Crafted media pitches Shot and edited videos using a Flip Camera Maintained social media such as Twitter and Facebook Fall 2010

Junior Account Executive n Aspect Communications, London, United Kingdom n June 2010-August 2010 Assisted with launch, entry and awards phase of the HSBC Start-Up Star and Barclays Trading Places Awards Distributed press releases and chased media coverage Obtained more than 30 media mentions over the course of three months for both awards Researched trade magazines Assisted entrants with their award entry and compiled entries for judging panels

CERTIFICATIONS & SKILLS New Media Drivers License, obtained May 2011 Certified in Microsoft Office Suite

Proficient in Adobe Creative Suite Strong written and verbal communication skills

ACTIVITIES Member Fall 2009-Present. Phi Sigma Pi Co-Ed Honors Fraternity Recording Secretary Fall 2010. Phi Sigma Pi Co-Ed Honors Fraternity Social Co-chair Fall 2011-Present. Phi Sigma Pi Co-Ed Honors Fraternity Member Fall 2010-Present. Public Relations Student Society of America International Student at CAPA International Summer 2010, London, United Kingdom.