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Catalogue 12 2011
Catalogue 12 2011
In 1989, Urth Caffs modest mail order and wholesale beginnings barely made a ripple in the coffee community. Rejecting the mediocre standards of most other coffee companies, Urth Caff sought only the finest and most exquisite, certified organic beans for its customers. The founders vowed to maintain quality and ethics, and above all else bring a great tasting product to the consumer. By the time the caf on Melrose Ave. in West Hollywood, would open five years later, Urth Caff was recognized and respected as the nations first exclusively organic coffee company. Over the years Urth has become known for being more than just an organic coffee roaster. People from all over the world come to try Urths famous organic coffees, fine teas, healthy cuisine and bakery. The caf has grown to be one of the busiest cafes in the U.S. Still today Urths environmental, ethical and quality standards for coffee remain unmatched. We have been blessed with people coming from far and wide to enjoy Urth Caff. Now through mail-order, our customers all over the nation and internationally, can enjoy the entire selection of Urth organic coffees, fine teas, granola, jams, gifts and much more. It is our pleasure to ship the Urth experience directly to your home!
INDEX
How To Order Why Organic Coffee? Urth Standards For Coffee Organic Coffee Menu Brewing Secrets Urth Tea Philosophy Fine Tea Menu Tea Making Secrets page 3 page 4 page 5 page 6-7 page 8 page 9 page 10-11 page 12 Urth Retail Urth Exquisite Gifts Urth Caffe Cakes & Desserts page 13-14 page 15-16 page 18-19
Urth Caff 451 S. Hewitt St. Los Angeles, CA 90013 www.urthcaffe.com email: info@urthcaffe.com
Deforestation
Original coffee trees do not grow in direct sunlight, but under the shade of dense rainforest. Scientists, in the name of progress, developed sun-resistant coffee tree hybrids that have come to comprise 70% of the worlds coffee production. Coffee farmers are clearing lush rainforest at alarming rates to make room for new, sun resistant coffee trees. The Smithsonian Migratory Bird Center estimates that over the last five years 150 species of song birds have been displaced or have gone extinct due to this deforestation.
Economic Oppression
Workers harvesting coffee for wealthy landlords on average make .25 cents per hour and slave 12 to 14 hours a day. These conditions are worse than the garment industry. Small land holders in high altitude locations fall prey to exploitive middlemen known in the industry as coyotes. Coyotes are international coffee buyers armed with cash penetrating the most remote farms and paying farmers only pennies for the finest coffees of the world. While coffee retailers, roasters and importers are getting richmany times the farmers and their families are starving .
Sustainable Agriculture
Sustainable agriculture is a holistic approach to farming utilizing natural methods to insure superior quality of coffee and to preserve the longevity of the soil. Composting is a key element to sustainable agriculture. The fruit, skins and all organic debris is recycled after processing to make rich, natural fertilizer for future crops. Cross cropping and intercropping of other kinds of commodities with in the coffee plantation plays a major role in protecting soil vitality and providing economic diversity for the growers. Many other innovative techniques are used by sustainable farmers for effective, natural pest control and for yielding healthier crops of coffee.
Fair Trade
All Urth coffees are bought at a guaranteed premiumusually three times more than the highest market price for conventional coffee. Urth also contributes 100% of our charitable dollars to Coffee Kids, a non profit group who helps build roads, schools and so much more in the villages were we get our coffees. We want to know that the passion and hard work that goes into growing Urth coffees will result in better living conditions and fair wages.
Highest Quality
Only the crme of the crop is good enoughour coffees are grown at the highest altitudes from the original coffee seed stock, old Typica and Bourbon trees, produced according to the finest European processing standardsinsuring the lowest acid, finest tasting coffee you will ever try! Coffee that meets Urth standards are some of the rarest and most sought after coffee beans in the world.
LIGHT ROASTS
Rainforest
Lightly roasted with an incredibly rich, complex flavor, sweet and nutty notes.
12 oz $12.50
Scandinavian Cupp
A very special blend, roasted medium dark - with an intensely strong, caramel flavor, full-bodied and well balanced.
$12.50
Milano
The strongest, most full-bodied organic beans of the year, lightly roasted - revealing the coffees naturally exotic flavor.
$12.50
DARK ROASTS
Masterpiece Vienna
A classic Vienna style roast - medium dark, strong flavor, with the lingering flavor of dark chocolate.
12 oz $11.75
$14.00
Manhattan Mudd
Our most popular blend - dark roasted, highly aromatic, strong with an incredibly rich, complex flavor yet exceptionally smooth.
$12.50
MEDIUM ROAST
World Peace
A classic blend of light and dark roasted beans, a quintessential coffee - medium bodied, smooth and mellow. $11.75
$11.75
Old Grandpa!
$14.00 Strictly hard beans - roasted to the limit of darkness, a soulful, smoky taste with a hint of licorice, reminiscent of chicory. For extreme dark roast lovers only!
$14.00
ORGANIC VARIETALS
12 oz $14.00
World Peace (medium roast) Urth Italia Espresso (medium roast) Classic French Roast (dark roast)
Brewing Methods
French press / Plunger pot
Rinse pot with warm water. Add coarsely ground coffee (two heaping tablespoons per 10 ounces of water). Bring fresh cold water to a boil and pour over coffee, stir vigorously. Let coffee steep for three minutes. Push the plunger down and serve. If the press is too difficult to plunge, the coffee is ground too fine.
Drip Coffeemakers
Urth Caffes tip for preparing excellent drip coffee is using the finest grind possible for your drip method. For flat bottom automatic drip coffee makers, use an exceptionally fine grind. For Melitta or cone filter, use a fine grind (just slightly coarser than the flat bottom method). Gold or nylon filters will require an even coarser grind due to the small holes in the filter. We recommend experimenting with grind size and quantity to find the perfect balance for your coffee maker. If the grind is too fine, you may find coffee grinds or oily spots in your cup. If grind is to course, you may see the bottom of your cup.
Espresso
With espresso, the grind is crucial. Using a fine grind, a one-ounce shot takes 15 to 20 seconds to brew. It should flow out of the port-a-filter like maple syrup and have a thick, dark reddish-brown crema. If the liquid flowing from the filter starts turning white, stop immediately. It means your coffee is burning. Properly made espresso is strong and smooth, yet never bitter, almost like fine liquor. If your espresso pours fast and watery, try grinding finer, adding more coffee or packing harder. If your espresso drips out too slowly, try grinding more coarsely, or using less coffee.
Measure Carefully
We recommend using two heaping tablespoons for each 10 oz. cup of water. Do not be afraid to try using less or more to achieve the flavor that suits your individual tastes.
Unrivaled Freshness
Freshness is critical! It is true that tea can last for a year or more, but fine teas that have multifaceted flavors and floral aromas lose their complexity in less than six months. Urth Caff tries to keep the freshest teas through several strict methods: First, we buy fresh tea all year round, with shipments of tea often air-shipped from Asia, and secondly, our goal is to sell our teas within one month after the teas are received. Our standards insure that Urth Caff has the freshest, most vibrant tea youve ever tasted!
Urth Caff buys the finest imported black, green, and oolong teas from the most famous tea gardens of the world. Most are certified organically grown, or from traditional gardens that have been growing tea in harmony with nature for hundreds of years. Urth expertly blends and scents all of our own fine teas to bring you the most exclusive experience. All of our many fresh and vibrant teas are available by the pot, or to purchase for your home or work. We hope that you enjoy!
BLACK TEAS
Black tea is fermented and oxidized, giving the leaves a reddishbrown color. The form of the leaves may be in whole, unbroken leaves or tiny broken pieces. The brewed liquor is amber to dark red with flavors ranging from malty to fruity. Loose leaf tea should be steeped in 200 water for 3-4 minutes. 2 oz.
FRUIT TEAS
Urth fruit teas are custom scented or blended in house using fine Chinese black tea leaves, organic and or wild grown herbs, fruit, flower petals, and 100% natural flavor. Our fruit teas are exceptionally fresh and fragrant. Loose fruit tea should be steeped in 200 water for 3-4 minutes. 2 oz.
$4.50
Blackberry
Natural blackberry & boysenberry essences
Silent Island
Tropical flavors of mango, passion fruit & kiwi
We offer a wide assortment of fine teas and dessert gift packages. Urth can arrange for shipping anywhere in the world. Please ask a manager for a catalogue or call our main office at 213-797-4527 or fax us at 213-797-4538. Please visit us at www.urthcaffe.com
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HERBAL INFUSIONS
Our herbal tea blends are hand crafted by us using only certified organic and wild crafted herbs, spices, flowers and fruits. Each unique infusion is filled with nutrients, vitamins and the inherent health of herbs themselves. All Urth herbal infusions are caffeine free. Steep in 200water for 3-4 minutes or until the tea liquor is the color of the leaves in the blend. 2 oz.
Divine Spice, Herbal Chai, Certified Organic Herbal Grey, Certified Organic
Our non-caffeinated version of Earl Grey Delightfully refreshing with a citrus aroma
OOLONG TEAS
Oolong tea is between 10%-90% fermented. Oolongs have qualities of both green and black teas with an unique floral spiciness, and clear to amber-green liquor. Oolongs can be rebrewed repeatedly, (3-4 times), revealing subtle nuances and exquisite hidden flavors. Steep at 180 for 2-3 minutes.
$9.25 $13.00
Recycle and save! Refill your bag with 2 oz. of tea or more and receive 10% off (not including tea specials).
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Proper Storage
Tea can last for one year or more, but fine teas that have multifaceted flavors and aromas lose their complexity in less than six months. So, buy tea fresh and in small quantities. Exposure to air, light, moisture, heat, and odors, rob tea of its flavor. Store the tea in a clean, airtight container away from heat, but not refrigerated.
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TO ORDER CALL:
213-797-4527 ext. 10
URTH CAFF CORPORATE OFFICE 451 S. Hewitt St. Los Angeles, CA 90013 Tel: 213-797-4527 Fax: 213-797-4538 www.urthcaffe.com email: info@urthcaffe.com
Qty.
SubTotal
Ordered By
Full Name: Address: City: Zip: Telephone#: State: Email: Estimated Shipping Charges Weight Weight (in lbs) Charge (in lbs) Charge 1 $7.70 9 $11.80 2 $8.55 10 $12.50 3 $9.25 11-15 $14.80 4 $9.70 16-20 $18.70 5 $10.15 Over 20 please 6 $10.40 call 7 $10.70 8 $11.25 Add shipping charges per address: For 2-day or next day delivery please call Add applicable sales tax (CA only): TOTAL:
Payment Method
Credit Card Type (Amex, MC, Disc, VS): C.C.#: Signature Authorized Card Holder: Exp:
Grind # #1
#2 #4 #8 #9 #9
Italian Biscotti
A secret Sicilian biscotti recipe for Organic your enjoyment filled with toasted almonds and double baked for a superb crunch. These biscotti are the perfect accompaniment to Urth coffees or teas. One package - $4.25
French Presses
An exquisite method of making fine coffee or tea, highly recommended by Urth Caff. A glass pot with chrome frame allows coffee or tea to steep until it reaches its ideal flavor and then it is pressed down stopping the coffee or tea from releasing any unpleasant flavors. 3 cup press (10 oz.) - $21.95 8 cup press (32 oz.) - $42.95 12 cup press (64 oz.) $52.95
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ULTIMATE URTH
The Urth Deluxe Gift Box
A large gift box with two of our most popular seasonal heirloom, organic coffee blends Rainforest & Winter Roast, Moroccan mint organic green tea and Peaceful Mind organic herbal infusion both packed in red tins, our world famous granola, an Urth travel tumbler, Japanese tea infuser mug, and Urths exclusive recipe Italian biscotti.
*All coffees are whole bean unless specified. All coffees are packaged in 8oz. vacuum sealed bags
$99.95
BAKERY ASSORTMENTS
Two and a half pounds of Urth Caffs delicious fresh baked cookies! Chocolate chip pecan, Valhrona chocolate chunk, and organic oatmeal raisin packed beautifully in a gift box and ready to ship out or deliver anywhere! $29.95
A fresh baked Urth Caffe pound cake serving 10-12 peopleChoose from marble chocolate, apple crumb, lemon poppy seed, orange blossom, and pumpkin spice, individually packed air tight and beautifully gift wrapped in an elegant gift box. $29.95
Custom gift boxes available All assortments are packed in elegant custom gift boxes.
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Custom gift boxes available All assortments are packed in elegant custom gift boxes.
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FRENCH TARTS
At Urth Caff the pastry team is classically French trained, and prepares all tarts with the most exquisite European techniques and fine touches. Small tart serves 6 & large tart serves10. Small Large APPLE TARTIN $24 $50 FRUIT TART n/a $48 QUICHE $24 $36
FAMOUS CHEESECAKES
Unbelievably rich and creamy - our cheesecakes are known as the very best in Los Angeles! Small cakes serve 6-8 & large cakes serve 10-12. Small Large NEW YORK CHEESECAKE $35 $50 THREE LAYER $35 $50 (Chocolate, Espresso, Vanilla) BLUEBERRY CHEESECAKE $35 $50 OREO CHEESECAKE $35 $50 PUMPKIN (SEASONAL) $35 $50
OLD-FASHIONED PIES
Our pies are made from the finest seasonal fruits, in an oldfashioned-style pie crust, baked each afternoon with the freshest, all natural ingredients. Serves 8-10. GRANNY SMITH APPLE $45 BANANA CREAM $45 BLUEBERRY $45 CHERRY PIE $45 COCONUT CUSTARD $45 MAPLE PECAN $45 PEACH $45 PUMPKIN $40 VEGAN PUMPKIN $30
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PLEASE ALLOW 48 HOURS FOR DESSERT ORDERS PAYMENT IS REQUIRED WHEN THE ORDER IS PLACED NO REFUNDS
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Visit us at www.urthcaffe.com
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