Contents: History & Background Tata Motors Ltd Joint Venture & Acquisitions Fast Facts Quality Policy

licy Environment Policy Manufacturing Plant Market Strategies Of Tata Motors Tata Global Strategy Products Important Developments Awards Why TATA Motors?

Leadership With Trust

History & Background:Tata Motors Ltd is a multinational automobile company & the part of Tata Group which manages its shareholding through Tata Sons. It was formerly known as TELCO. Tata Group is founded by Jamsetji Tata in 1868. The Tata name has been respected in India for 143 years for its adherence to strong value & Business ethics. Tata Group comprises over 90 operating companies in seven business sectors communication &IT, engineering, materials, services, energy, consumer products & chemicals. Major Tata companies are Tata Steel, Tata Motors, Tata Power, Tata consultancy Service & Tata Communication. The Tata group has operations in 80 countries & export product & services to 85 countries.

Tata Motors Ltd:Tata Motors Ltd is the Indian largest Automobiles Company which is the leader in commercial vehicles in each segment. Tata Motors is the world's fourth largest truck manufacturer, and the world's third largest bus manufacturer company. Tata Motors established in 1945.More than 5.9millions vehicles ply on Indians roads since first rolled out in 1954. Tata Motors is the first Company from India's engineering sector to be listed in the New York Stock Exchange in September 2004 and emerged as an international automobile company.

Joint Venture & acquisitions:Tata Motors first began manufacturing locomotive, in 1954 after collaborations with Daimler-Beng AG of Germany company starts manufacturing commercial vehicle. Collaborations ended in 1969.In 2004, Tata Motors acquired Daewoo commercial vehicle Company which is Korea 2nd largest truck

maker & re-branded Tata Daewoo Commercial Vehicle Company. In 2005, Tata Motors acquired 21% stake in Aragonese Hispano Carrocera of Spain &remaining stakes acquired in 2009.In 2006, Tata Motors formed a joint ventures with Brazil based Macropolo & introduced low floor buses into market. In 2006, Tata Motors joint venture with

Fast Facts:Established Founder Net Revenue FY 10 Net Income No of Employees Chairman CEO Headquarter Product Services Subsidries 1945 JRD Tata $20.572 billion $844 billion Over 50000 Mr Ratan Tata Carl Peter Foster Mumbai, Marhastra, India Automobiles, Engines Out sourced engineering & design Jaguar, Land Rover, TDCV, Tata Hisparo

Quality Policy:Tata Motors committed to improving quality by working in four thrust areas Employability, Education, and Health & Environment. Tata motors maximise customer satisfaction and strives to achieve the goals of excellence by continual improvement through designing & development. It also committed to life of employees within society & outside.

Environment Policy:Tata Motors is equally focused on Eco-Friendly Technologies in emission & alternation of fuels. It has developed both Electric & Hybrid vehicle for personal & public transportation.

Manufacturing Plant:Tata Motors manufacturing plants are spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (U.P.), Patnagar (Uttrakhand), Dharwad (Karnataka) & Sanand (Gujarat) in India as well as Argentina, South Africa & Thailand.

Marketing Strategies of Tata Motors:1. Product, Branding, Advertising Advertising is one of the most common ways to aware of the product with special promotion price. & create brand image. Other important strategies are such as packaging, innovations & quality control. One of these innovations is the Tata Safari Dicor 4X4 that has Reverse Guide System. A weather proof camera is fixed to the rear. 2. Pricing strategy There are various factors to determine the price of product such as market condition, cost incurred to built a car, profit by company, dealer profit. Tata Motors use strong strategy to giving discount every month & special promotion for certain type of vehicle. 3. Place Place of dealership does play an important role in market strategy. The distribution of vehicle must be in very systematic way from plant to dealership and to end user. 4. Maintenance & Support After sales service is also another important market strategy for most of the buyer to choose the right vehicle. They dont want to spend lot of time to travel to far place to just a service. Parts & Asseverates must always easy to access when it needs to come customer satisfaction from buying. Tata Global Strategy:Tata Motors has been in the process of acquiring foreign brands to increase its global presence. Through acquisition, Tata has operations in the UK, South Korea, Thailand and Spain. Tata Motors has franchisee operations in Kenya, Bangladesh, Ukraine, Russia & sengal. Tata Motors has dealership in 26 countries across 4 continents. Though Tata is present in many countries it has only manage to create large consumer base in the Indian sub-Continents. Now Tata motors has growing consumer base in Italy, Spain & South Africa.

Products;Passenger Cars & Utility Vehicles

Tata Sumo Tata Safari Tata Indica Tata Nano etc.

Concept Vehicle Aria Roadster Tata Indiva Tata Elegante Tata Pixel etc

Commercial Vehicle Tata Ace Tata-407 Tata-1512 Tata Starbus Tata Prima etc

Military Vehicle Tata LSV Tata 2 Stretcher Ambulance Tata Mine Protected Vehicle Tata LPT 713 TC Tata LPT 1615 TC

Important Developments:Tata Nano

Tata motors launched Tata Nano in January 2008. It is the least expensive car of the World at about

Rs 1, 20,000(US $3000). Tata Ace Tata motors developed first indigenously mini truck launched in may 2005. The mini truck has

changed the dynamics of light commercial vehicle market in India by created new market segment SMV. Ace is still to be best seller for TML. Tata Motors grown up 36.6% due to demand of Ace. Compressed Air Car Tata One Cat is the first compressed air car in which is launched in India. Tata One Cat has no gasoline costs and no fossil fuel emissions when run in town, but "the compressed air driving the pistons can be boosted by a fuel burner".

Electric Vehicle Tata Motors unveiled the electric version of passenger car Tata Indica & commercial vehicle Tata

Ace, both run on lithium batteries.

Awards:In 2010, Tata motors surpassed Reliance to win the coveted title of Indias Most Valuable Brand In Indian survey conducted by Brand Finance & Economic Times. Tata Motors has got Golden Peacock Awards for Corporate Social Responsibilities for the year 2011.

Why I want to see myself placed in TATA Motors :Beside the reason that it is one of the leading company in automobile industry, there are several points that show how Tata motors can improve my quality: In Tata Motors there are lot of market exposure given to the employees working under the company which helps to improve my quality. Company also helps to add experience in employees work tenure which upgrades the employee personality. It helps to build the quality of Professionalism. It also gives chance to employees to participate in different managerial function of the company. There is always increase technical knowledge of employees they are working with the company like Tata Motors.