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  • Swot Analysis Pantene

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    sadiqsaleh
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    This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for a billion-dollar brand owned by P&G. The brand's strengths include its large market share, strong promotional campaigns, and extensive product line. Weaknesses are a lack of brand loyalty and products in saturated markets. Opportunities exist in product extensions, consistency in messaging, and untapped markets. Threats include new competitors, low switching costs, crowded advertising, and lack of differentiation from other brands.

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    This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for a billion-dollar brand owned by P&G. The brand's strengths include its large market share, strong promotional campaigns, and extensive product line. Weaknesses are a lack of brand loyalty and products in saturated markets. Opportunities exist in product extensions, consistency in messaging, and untapped markets. Threats include new competitors, low switching costs, crowded advertising, and lack of differentiation from other brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    682 views3 pages

    Swot Analysis Pantene

    Uploaded by

    sadiqsaleh
    This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for a billion-dollar brand owned by P&G. The brand's strengths include its large market share, strong promotional campaigns, and extensive product line. Weaknesses are a lack of brand loyalty and products in saturated markets. Opportunities exist in product extensions, consistency in messaging, and untapped markets. Threats include new competitors, low switching costs, crowded advertising, and lack of differentiation from other brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Swot analysis Strength 1. Billion-dollar leading brand for P&G 2. Strong campaigns & innovative promotion strategies 3.

    Largest share of voice in industry 4. Recognizable brand image and strong. 5. Extensive product line that meets consumer needsand answers trend

    6. Strongly preferred among the competition Weakness 1. Lack of brand loyalty 2. Mid-priced brand presents vulnerability 3. Stagnant 4. Majority of products in saturated markets

    5. Lack of a variety of distribution channel Opportunity 1. Product extensions focusing on segmentation of consumer needs 2. Consistency in product use for daily cleanliness 3. Untapped target markets that have loyalty traits and growing populations 4. Advertising money allotted by P&G continues to increase 5.Innovative techniques Threats 1. Newcomer salon brands creating products for retail stores 2. Low switching cost 3.Salon-purchased products take away from minority market share 4. Flooding of market with new products 5. Competitor innovation and technology 6. Market inundated with advertisement campaigns from competition 7.Lack of product differentiation between competitors Perceptual Map

    Competition Competitors 1.Sunsilk 2.Clinic Plus 3.Dove

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