SALES AND DISTRIBUTION: PARLE G

GROUP MEMBERS NAME :1. HARVINDER SINGH SINGARIYA 2. LAXMAN SINGH PRIHAR 3. PRIYANKA MOHAN RAUT 4. SHASHI PRAKASH

9/24/2012

The Sales & Distribution Channel Network: Parle

Manufacturing Unit of Parle at various locations

Parle Depots

. .

Wholesalers and Distributors

Transportation to next level

Retailers: Pan-bidi/city stores

Procurement: Customers

Fig: Showing the great distribution of Parle products across India.

The Parle Distribution Network Logistics Selection of Channel Members for Parle : The host of factors are taken into consideration while selecting the channel members for Parle. The company thinks that selection of channel members is a long run resolution and the rest of the decision regarding the supply chain depends upon the efficiency and coverage by the channel members.

The following are the host of factors considered by the company in selecting the channel members: Authentication is required by the regarding the identity of the channel members, which includes the name and address, photograph of the location. Proof of solvency which requires name and address of the channel members bankers Safety of the inventory, which means that the distributor/ dealer should get the stock of the company insured. Inventory or the perishable goods kept by the distributor/ dealer should be in good condition which means a detail of storage space and Refrigeration facility is to be provided.

Details of the delivery vehicle, which includes the following: a) Light Commercial Vehicles, b) Matador, c) 3 Wheeler Van, d) Tricycle Van and Hand/Push cart. e) The number and model of each of the vehicle needs to be furnished to the company.

Company acknowledges the fact that it needs to be sensitive to the market demands. For this it requires that a number of salesmen needs to be present on the field. The salesmen too are divided into various categories like a) The Field salesmen b) Counter salesmen

The details of Clerical Staff and labour are to be provided. The technical competence of the salesmen needs to be mentioned. Details of the various products of other companies that the channel member keeps have to be provided. The following also need to be furnished with the above: a) The annual sales of these products have to be mentioned. b) Details of complementary products and product lines need to be mentioned.

Dealers of the company must carry a good reputation. This is due to the fact that Parle believes that the reputation of the dealer affects the clientele in the long run. Market coverage by the distributors needs to be defined which includes details of Geographic coverage and Outlets per market area. The company also requires the dealers to furnish any Advertising and Sales initiative undertaken by them on behalf of the company.

Motivation of Channel Members :Maintaining a good relationship with the channel members is always being the top priority for Parle so that they are genuinely motivated to work for the company. For the company, motivating its channel members is of utmost priority because of the following reasons: a) If the channel members are motivated, they can also initiate advertising and sales promotion schemes on behalf of the company. b) However to keep the channel members motivated to work, the company has to incur certain costs but the benefits of it are felt in the long run.

Parle G: Our group suggestion for further Improvement in sales and distribution
Target young generation, i.e school going children,

Associate with various Government initiatives like, Primary education scheme, National rural health mission centres, Mid day meals being serve in primary school This will help in: Brand registration, Associate parle G as health food, and complete nutrition pacakage...