Business Policy & Strategic Management Course Specifications Program Course Credit Term Pre-requisite No.

of Students Lead Faculty Other Faculty: Module Objective: PGPM 2Year Business policy & Strategic Mgmt 1 IV Management Concepts PG Area Management Code No. of Sessions 20 Start Date Co-requisite Guest Faculty

Business Policy & Strategic Management is a capstone course that integrates the learning in the different functional areas of business. Business Policy looks at the role and responsibilities of senior management, the critical problems that impact success in the total enterprise, and the decisions that determine the future direction of the organization. The problems of Policy & Strategy in business have to do with choosing purposes, molding organizational identity and character, defining what needs to be done, and mobilizing and deploying resources in the face of competition. In the context of todays complex business environment, business strategy needs to be flexible, innovative, risk-taking, and with a democratic, ethical view towards the stakeholders. This course offers an understanding of the strategic process, the important strategic models, growth strategies, and strategic implementation. The Learning in this course will be best achieved through case study and active participation in the class to explore the contours of Business Policy and Strategy.
Learning Objectives:

To familiarize the participants with the basic concepts of Business Policy & Strategy. To apply the Strategic Models in case analysis in order to understand Growth Strategies and Execution Strategy.

Curriculum Refer to Annexure 1 Text Book Strategic Management by Adrian Haberberg & Alison Rieple (Ox ford University Press) Business Policy (Paperback) by Azhar Kazmi Added Reading Resource Requirement Assessment Refer to Annexure 2 Staff: RA, Faculty members, Guest Faculty Library: Books & Periodicals, Online Journals Refer to Annexure 3

Sessions 1

References

2,3

4,5

Curriculum-Annexure 1 Topic Activity Structure Origin and process of Lecture/ Strategic management Discussion Nature of strategic Decision Military Strategy Tactical Vs Strategic Decisions Strategy Thinking Business Policy Lecture/ Discussion What & Why? Strategy and Policy integration Public Policy Illustrative The Dynamics of Case Business Policy Ethics Policy for Business International Business Policy Marketing Policy People Policy Financial Policy Strategic Management Lecture/ Process Discussion Business Eco-system -Internal & External Class environment Exercise Vision, Mission, Values, Goals and Objectives Strategic Fit & Strategic Stretch Entry/Exit Barriers and Strategies Crafting strategy

Faculty

Sessions 6

References

Topic Strategy Levels Business Level Strategy Corporate Level Strategy Functional Level Strategy Strategy Models Ansoffs Matrix , BCG Matrix , GE Matrix Porters Generic Strategies Porters Five Forces Model Value Chain analysis Bottom of the Pyramid 7S Framework Core Competence Corporate Reputation Competitive Advantage Sources of competitive advantage Technology Strategy Stakeholder analysis and management Industry analysis Macro-Environment Industry Rivalry Firm

Activity Structure Lecture /Discussion

Faculty

7,8,9,10

Case Discussion

11

Case Study Report

12 13

Discussion

Sessions 14,15,16

Reference s

Topic

Activity Structure

Faculty

17,18

19 ,20

Growth Strategies Case Horizontal and Vertical Integration International Business Licensing, Franchising Joint Venture Strategic Alliance M&A Divestment Restructuring Leveraged Buy-Outs Strategy Execution , Lecture Implementation & Control Organization for Good strategy Execution Ethics, Culture and Leadership Scenario Building Illustrative Case

Annexure 2 Suggested Reading Prescribed Textbook Strategic Management by Adrian Haberberg & Alison Rieple (Ox ford University Press) Business Policy (Paperback) by Azhar Kazmi Additional Reading Business Policy, 2nd Ed. - Azhar Kazmi Strategic Management, 12th Ed. - Concepts and Cases - Arthur A. Thompson Jr. and A.J.Strickland Management Policy and Strategic Management (Concepts, Skills and Practices) R.M.Shrivastava Business Policy and Strategic Management - P.Subba Rao Strategic Management Pearce Strategy & Business Landscape - Pankaj Ghemawat Strategic Planning Formulation of Corporate Strategy - Ramaswamy Must Read: Execution by Ram Charan

Annexure 3 ASSESSMENT MODE OF ASSESSMENT Project Presentation Cases Business Policy manual report DURING COURSE TOTAL END TERM EVALUATION FREQUENCY 1 2 1 5 Examinations 1 Course Strategy Policy FOCUS AREAS MARK DISRIBUTION 20 20 10 50 50 100

DURING COURSE

Business Policy

GRAND TOTAL