The State of Corporate Social Media in 2012 some key ndings

Useful Social Media asked 650+ social media practitioners about how social is managed in their company, and their plans for the future.

This is what we found...

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7%

93%

93% of companies say social media is becoming a more important part of their marketing strategy
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70% of B2C companies will see a budget increase for social media in 2012

30%

70%

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43% 57%

57% of social media teams are part of the marketing department

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76% of companies plan on using social for reputation monitoring in 2012

24%

76%

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44%

56% of companies will use social media to deliver customer service this year

56%

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32%

68%

68% of companies say that they're not condent in measuring the impact of their social media activity
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79% of businesses feel that current social media metrics are insufcient
21%

79%

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41% of European companies say that they can link revenue to social media activity
35%

41% 59%

65%

But only 35% of Americans say they can

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33%

67%

1/3 of B2C companies still use external agencies to run their social media activity
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If you want some more...

39 pages of analysis, charts, statistics and trends Clear benchmarks and best practice A look into the future Insight into the differences between B2B and B2C companies A global outlook with stats from around the globe

..then download the full brieng, for free, at us.so/CSM12Brieng