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  • 2003 Shopper Marketing

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    Dyantini Adeline
    30 views21 pages
    9 Years Experience in Marketing ( category milk, skin care and banking ), more than 7 Years Experience in sales(Field sales operation, Trade Marketing and category Channel sales development, Shopper marketing) with the complete experience both in Marketing and Field Sales operation as well the sales strategy, well-rounded experience in Multinational big and small scale until local company.

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    9 Years Experience in Marketing ( category milk, skin care and banking ), more than 7 Years Experience in sales(Field sales operation, Trade Marketing and category Channel sales development, Shopper marketing) with the complete experience both in Marketing and Field Sales operation as well the sales strategy, well-rounded experience in Multinational big and small scale until local company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    30 views21 pages

    2003 Shopper Marketing

    Uploaded by

    Dyantini Adeline
    9 Years Experience in Marketing ( category milk, skin care and banking ), more than 7 Years Experience in sales(Field sales operation, Trade Marketing and category Channel sales development, Shopper marketing) with the complete experience both in Marketing and Field Sales operation as well the sales strategy, well-rounded experience in Multinational big and small scale until local company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 21

    Santi Prakoso

    Praktisi Shopper Marketing

    Shopper Marketing

    PROFILE PROFILE SANTIPRAKOSO


    9YearsExperienceinMarketing(CategoryMilk,skincareandbanking),more than7yearsexperienceinSales(FieldSalesoperation,TradeMarketingand CategoryChannelSalesDevelopment,ShopperMarketing).Withthecomplete experiencebothinMarketingandFieldSalesoperationaswelltheSales Strategy,WellroundedexperienceinMultinationalbigandsmallscaleuntil LocalCompany. ProvenTrackindeliveringsaleswith: 1.Wellthoughtanalyticalinshapingbeststrategy 2.Excellentinexecutiontogetbestresult 2 Excellentinexecutiontogetbestresult 3.ComprehensivetrackingtomeasuretheresultMarketing Manager

    Currents

    stillworkingasHeadofShopperMarketinginDairyMultinationalcompany

    BOLDCOMPETENCIES&INTEREST

    Trade Marketing Principles, perfect experience d k i i i l f i combination from Sales and Marketing Sharpening Shopper, Channel and Point Of Purchase p g pp , Vision Deeper on Path to Purchase process Integrated Commercial Planning as company business process Alignment strategy with Marketing into Sales Operation Ensure E ll E Excellent i E in Execution i Revenue Growth Management Managing Channel and Customer in Profitability g g y

    SHOPPERBEHAVIOUR

    Moment of Truth :
    When Consumer/Shopper finally buy and use the product

    Trade/ShopperMarketing:
    PlayImportantroleastheOwnerof momentoftruth Play Important role as the Owner of moment of truth

    Shopper Interface (Trade/Shopper Marketing is Channel & category expert)

    Consumer

    Consumer Interface (Marketing is Consumer & brand expert )

    POINT OF PURCHASE

    Customer

    Company

    Business Interface (Sales is Customer management expert)

    POP
    Point of Purchase

    pointwherefinaldecisionismade anenvironment

    P2P
    Path to Purchase

    ajourney asequenceofcontactpoints

    LeadconsumersalongaPathtoPurchaseyourproduct
    Create Awareness & Desire Interrupt & p Connect Emotionally Persuade & Guide to Product Activate Purchase

    objective

    contact point

    Out-side Store At Home/ OOH

    In-side Store

    In-aisle / On Shelf

    At product

    ConsumerandShopperJourney C d Sh J

    LearningfromourDailyLife L i f D il Lif

    KIT KAT Kubes


    NESTLE Singapore (Pte) Ltd

    Background Consumer Insight Todays consumers more health conscious and lead stressful lifestyles.

    Big Idea A bitesize KIT KAT that allows you to: Share your KIT KAT with others (including the kids) Control and extend the eat across an entire day Feel less guilty about the purchase

    Lots of little KIT KAT KUBES so you can have lots of little breaks breaks..

    Bus Hangers SIDE A SIDE B SIDE B

    Bus Hangers

    7-Eleven Orchard Shopping Centre

    7-Eleven Centrepoint

    7-Eleven Centrepoint

    Question?? Question ??

    Winning with Shoppers

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