A SYNOPSIS ON

SARAS DAIRY
RAJASTHAN COOPERATIVE DAIRY FEDERATION JAIPUR

SUMITTED IN PARTIAL FULFILLMENT OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION, 2ND SEMESTER 2012

DEPARTMENT OF MANAGEMENT STUDIES

Faculty of commerce and management studies J.N.V.Univestity, Jodhpur

UNDER THE SUPERVISION BY:

SUBMITTED BY:
Dr. Swapna Patwari M.B.A Ph.D UPENDER KUMAR M.B.A. (Sem. 2nd)

CHAPTER SCHEME
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. FOOD PROCESSING INDUSRY IN INDIA CORPORATE PROFILE ABOUT SARAS AND ITS PRODUCTS PERFORMANCE APPRAISAL EMPLOYEE WELFARE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATION FINDING AND SUGGESTION CONCLUSION BIBLIOGRAPHY ANNNEXURE

FOOD PROCESSING INDUSTRY IN INDIA

FOOD PROCESSING INDUSTRY IN INDIA The food processing industry in India is segmented into food grain / pulse milling, fruit / vegetable processing, milk and milk products, beverages, fish, poultry products, meat and meat products, aerated water / soft drinks, beer / alcoholic beverages, breakfast cereals, bread, biscuits, confectioneries, malt protein and edible oils / fats. Like many other industries, the food processing industry also comprises of both the organized and unorganized sector. Certain branded and packed products such as butter, cheese, ghee, jams, jellies, fruit / vegetable juices, sauces and ketchup, soups, broths, fruit pulp and fruit juice based drinks are already exempted from Excise Duty. This should be extended to all processed products made from perishable goods such as poultry, meat, milk, fruits and vegetables. The industry is estimated to grow at 9-12 percent, on the basis of an estimated GDP growth rate of 6-8 percent, during the Tenth Five Year Plan period. Value addition of food products is expected to increase from the current 8 percent to 35 percent by the end of 2025. Fruit & vegetable processing, which is currently around 2 percent of total production will increase to 10 percent by 2010 and to 25 percent by 2025. Given the size of the industry and the nascent development stage, the food processing sector is a key focus area for the Government of India. The importance of the sector is further enhanced by the fact that over 70 percent of the population depends upon agricultural activity for livelihood.

ABOUT SARAS & PRODUCTS

ABOUT SARAS: The marketing activities of the Federation include providing support to the Milk Unions in milk and milk products within and outside the State. RCDF is presently marketing milk & milk products under Saras brand : Fresh milk of different compositions and long shelf life tetra pak milk is being marketed in rural and urban areas. The Federation is a major supplier of tetra pak milk (UHT) to the armed forces. RCDF is also marketing various fresh milk products in Saras brand, which are, Chhach, Lassi, Shrikhand, Flavoured Milk, Mawa, Paneer and Dahi. Long life products such as Cow ghee, Ghee, Table Butter, Dairy Whitener, Skim Milk Powder, WMP and Tetra Pak Milk (Cow Milk, Taza Milk and Fit and Fine) are also being marketed. Saras Milk Parlours serving a complete range of milk products are operational at 442 points in Rajasthan. Presently Saras brand is being marketed through a network of 17484 outlets

RESEARCH METHODOLOGY
RESEARCH METHODOLOGY Research Methodology: A research is a process of providing relevant guidelines for necessary reading of market scenario with respect to the objective for which survey is requires to be carried out with the help of Questionnaire. Keeping the objective of PERFORMANCE APPRISAL in mind it was decided to carry out a survey among the personnel and human resources appointed in the prestigious SARAS Dairy in Jaipur. Sampling techniques: - there are usually two techniques of sampling being taken Random sampling and systematic sampling. I have adopted systematic sampling for the conduct of the survey. Sample Size: The sample size was 35 individuals consisting of executives and employees for the purpose of conducting a small general survey pertaining questionnaire for generating necessary conclusive evidences.

FINDING & SUGGESTION

FINDINGS & SUGGESTIONS

In SARAS, I found:
1.

that the industry offering its best services and opportunities in every

sphere,

2.

that the employees working in, are satisfied with their jobs as well as

treatment of the superior organizational members,

3.

that employees are loyal towards the organization resulting enriched and

considerable working experience.

SWOT ANALYSIS
STRENGTH 1. Good Quality: The quality of product is good as it meets (BIS standard IS: 1166 rating) 2. Durability: Saras can be preserved for 120 day without refrigerator. 3. Higher shelf Life: Best before date of saras is for four months after manufacturing date. WEAKNESS 1. Lack of Awareness: This is the major weakness of the product as it is not properly advertised & prompted. so its awareness is very low. 2. Competitive price: Saras is available at Rs.12.50 per 500ml. It is expensive in comparison to other available at Rs.11 per 500ml.

LIMITATAION
There are some limitations in my thesis preparation. 1. Lack of resource: - I do not have resource for preparing management thesis. Which can help me in a comprehensive study? 2. Lack of time: - I do not have more time for preparing a comprehensive thesis. 3. Poor feedback: - there could be poor feedback from respondent in my research
6

study. 4. There is much ambiguity in collected matter.

CONCLUSION
CONCLUSION At the end of the report, I would like to put my words with utmost delight that what I found in SARAS while fulfilling my objective was that the employees are serving in a very amicable leading o serving the objectives to their fullest advantages to the organization. Therefore what I found after evaluated performance of selected 35 employees working in the organization that they must be more equipped with the working amenities and new technological know how and must be well trained and developed to strengthen themselves in dealing each and every query and problems of the customers and hence must make their sales as desired for the beneficial to the customers and the company as a whole.

BIBLIOGRAPHY
BIBLIOGRAPHY
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In order to obtain more information regarding the present study and to substantiate it with theoretical proof, the following references were made: Books: 1. 2. 3. Human resource & Personnel Management CK Awasthi Performance Management and Appraisal systems TV Rao Human resource and Personnel management Aswathappa

Magazines & Newspapers The times of India Business World The Hindu

Website references: www.sarasmilkfed.coop www.ibef.org