Power

of YOU.

Some notes from the frontline

Punit Modhgil www.linkedin.com/in/punitm @modhgil

March 28, 2012

@modhgil
1997: to be a global markeFng leader Passionate about India, Tech and Online Lived and worked in Amsterdam, London, San Francisco, Delhi, Mumbai, Bangalore Two Fme entrepreneur one success A healthy disrespect for formal educaFon People photographer (Nikon fan) Same cricket coach as Dhoni Restore classic cars Team Anna social evangelist Change the game To believe in something, and not live it, is dishonest. Mahatma Gandhi

1. Change around you 2. How would you respond?

1
Hyperlinks subvert Hierarchy.

2 The Internet is enabling

conversaFons among human beings that were simply not possible in the era of mass media.

Word of mouth (earned media) trumps paid media; Word of mouth or earned media is not limited by your markeFng budget

Think of brands around you. Name some of your favorite brands. How has branding changed?

the new jobs?

Online reputaFon manager Member relaFonship management Business intelligence manager Web MarkeFng Social media Website Merchandiser Community Manager CEO-Chief Experience Ocer Customer References Manager MarkeFng Excellence Manager Mobile MarkeFng Specialist Search Editor Chief Privacy Ocer

How?

Mobile Virtual FlexFme 24x7 Tech driven Remote

We hire for aetude..

ABC: Afendance based compensaFon; poorly paid, low in respect, high in turnover Whats your passion quoBent? Not my job is a career limiFng aetude

Keep your head down Follow instrucFons Show up on Time Work hard Suck it up

Be remarkable Be generous Create art Make judgment calls Connect people and ideas

The Linchpin Leverage

1. Change around you 2. How would you respond?

The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Alvin Toer As they say in Texas: If all you ever do is all youve ever done, then all youll ever get is all you ever got.

Are you a Brand Slave? What you wear, drink, eat, listen, drive, smell, stay, work? Vs Brand YOU AuthenFc, original, story, personality, values, character, drive, passion, energy, enthusiasm, understated elegance (or swashbuckling?), volunteering?

Start where?

Get experiences Read, meet and Listen Make mistakes and please fail Start them ups now Dont specialize in one area Go cross funcFonal Challenge Status quo Enjoy the journey Reect and Learn and Unlearn Be the brand

Intern where?

Live projects and not dull ones Smaller teams high goals Fun intense yet high accountability Go where they truly want you Great internships omen pay no money New industry, fast paced Safe, respecnul and high energy Think projects, and pitch proacBvely

e.g. ?

Do unto others what you want done to you Fast moving digital markeFng space India Leadership in e-markeFng; Raving Fans Young small team making big bets Hands on Live projects that create an impact Opportunity to build an industry network Top 20 Startup as voted by VCCircle Table tennis, Cappuccinos, Lunch on the house

Go create 6 weeks of magic. And change.

Thank you and all the best.

Lets conFnue our conversaFon.. Punit Modhgil www.linkedin.com/in/punitm @modhgil

References
The Cluetrain manifesto: Basic Books, 1999: Rick Levine, Christopher Locke, Doc Searls, David Weinberger, McKee Jake Linchpin: Are you Indispensable? Pornolio, 2010: Seth Godin The Greatest Secret of Success: Your Passion QuoFent, Macmillan, 2007: Virender Kapoor The M-Factor: How the Millennial GeneraFon is rocking the workplace, Harper Business 2010: Lynne C Lancaster and David S@llman Seth Godin: hfp://sethgodin.typepad.com TwiUer: @nospamin @octanein