(0574) INTERNATIONAL MARKETING

0574-International Marketing

ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

(Department of Business Administration)

INTERNATIONAL MARKETING (574)

SEMESTER: AUTUMN 2010 CHECKLIST

This packet comprises the following material: 1. 2. 3. 4. 5. Text Book Course Outline Assignment No. 1 & 2 Assignment Forms (2 sets) Assignment and Tutorial Schedule

In this packet, if you find anything missing out of the above mentioned material, please contact at the address given below:Mailing Officer Services Block # 28 Allama Iqbal Open University, H-8, ISLAMABAD. Phone: 051-9057611-12

Muhammad Ayub Shaikh Course Coordinator

ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD (Department of Business Administration) WARNING

1. 2. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONES OWN WILL BE PENALIZED AS DEFINED IN AIOU PLAGIARISM POLICY.

Course: International Marketing (574) Level: MBA

Semester: Autumn 2010 Total Marks: 100 Pass Marks: 40

ASSIGNMENT No. 1

Note: Attempt all questions. All questions carry equal marks. Q. 1 The basic of world trade can be simply stated as the result of equalizing an imbalance in the needs and wants of society on one hand and its supply of goods on other hand. Explain.(20) Q. 2 Discuss the breadth and scope of international marketing research. Why is the international marketing research generally broader in scope that domestic marketing research? (20) Q. 3 What is the difference among international marketing, multinational and global marketing?(20) Q. 4 Discuss some of the reasons why it is probably best to seek an out of court settlement in internal commercial dispute rather than to sue. (20) Q. 5 Define the following terms: Jumping Licensing Legal weight I.SO. (20)

ASSIGNMENT No. 2
Total Marks: 100

This assignment is a research-oriented activity. You are required to obtain information relating to any business/commercial organization and prepare a paper of about 30 pages on the topic allotted to you. You are required to prepare two copies of assignment # 2. Submit one copy to your tutor/teacher for evaluation and the second copy for presentation in the workshop in the presence of your resource persons and classmates, which will be held at the end of the semester prior to final examination. Students studying at the approved study centers of AIOU are required to present the same at their study centers. Include the following main headings in your report:Introduction to the topic Important sub-topics Practical study of the organization with respect to the topic Review of theoretical and practical situations e) Merits, demerits, deficiencies or strengths of the organization with respect to your topic f) Conclusions and recommendations g) Annex, if any a) b) c) d) You may use transparencies, charts or any other material for effective presentation. You are also required to select one of the following topics according to the last digit of your roll number. For example, if your roll number is D-3427185 then you will select topic # 5 (the last digit): List of Topics: 0) International Trading Environment 1) Identifying and Analysing International Marketing Opportunities Role of Trade Commissioners, Delegations and Trade Development Authority of Pakistan. International market Entry Strategies International Product Development and Management International Pricing Promoting Products in Foreign Markets International Channels of Distributions Organizing for International Marketing Efforts Current Issues of Pakistani Exports.

2) 3) 4) 5) 6) 7) 8) 9)