Format for the Dissertation to be submitted by the students

General Instructions
The report should be neatly computerized in double space on one side and in A 4 size Bond Paper only. Times New Roman 14 or Arial 14 font should be only used. The report must be cardboard bound and with Gold Embossing. The cardboard will be Black in the case of Marketing Blue in the case of Finance Red in the case of HR Four copies of the dissertation duly signed by the Guide should be submitted to the Director or to the person nominated by the Director.

Format of the Dissertation

(Pease see the sample sheets attached)

The dissertation should be of the following format: Front Wrapper Cover page Title, name of the student, roll no, name of the guide and other such details.

Also logo is required. This is compulsory. Please do not sign if the logo is not there. Faculty will be held responsible for this in case they sign

Title Page (same as above) Declaration of the student Certificate of the Guide Acknowledgements Contents List of Tables List of Figures Main Body of the Dissertation should not be less than 150 pages. Reference Section o Appendix 1 Copy of the questionnaire if any o Appendix 2 Bibliography o Appendix 3 Newspaper clippings, Articles and other reading Material.

Sample for Card bound with gold embossed

TITLE of the Project Report

Dissertation Submitted to the Padmashree Dr. D.Y. Patil University in partial fulfillment of the requirements for the award of the Degree of

MASTERS IN BUSINESS ADMINISTRATION

Submitted by: XXXXXXXXXXXX (Roll No.yyyyy)

Research Guide Mr. Ashutosh Maitreya Assistant Professor

Department of Business Management
Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai

December 2010

First page

TITLE of the Project Report

Dissertation Submitted to the Padmashree Dr. D.Y. Patil University in partial fulfillment of the requirements for the award of the Degree of

MASTERS IN BUSINESS ADMINISTRATION

Submitted by: XXXXXXXXXXXX (Roll No.yyyyy)

Research Guide Mr. Ashutosh Maitreya Assistant Professor

Department of Business Management
Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai

December 2010

Foreign Direct Investment, Supply Chain Aspects and the Competitive Scenario of the Retail Sector in India: An Analysis of Problems, Implications & Perspectives
(with a case study of Pantaloon Retail India Ltd.) Dissertation Submitted to the Padmashree Dr. D.Y. Patil University in partial fulfillment of the requirements for the award of the Degree of

MASTERS IN BUSINESS ADMINISTRATION

Submitted by: XXXXXXXXXXXX (Roll No.yyyyy)

Research Guide Mr. Ashutosh Maitreya

Department of Business Management
Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai

December 2010

Foreign Direct Investment, Supply Chain Aspects and the Competitive Scenario of the Retail Sector in India:
An Analysis of Problems, Implications & Perspectives
(with a case study of Pantaloon Retail India Ltd.)

DECLARATION
I hereby declare that the dissertation Foreign Direct Investment, Supply Chain Aspects and the Competitive Scenario of the Retail Sector in India: An Analysis of Problems, Implications & Perspectives (with a case study of Pantaloon Retail India Ltd.) submitted for the MBA Degree at Padmashree Dr. D.Y. Patil Universitys Department of Business Management is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles. Place: Mumbai Date: (XXXXXXXXXXX) Signature of the Student

Certificate
This is to certify that the dissertation entitled Foreign Direct Investment, Supply Chain Aspects and the Competitive Scenario of the Retail Sector in India: An Analysis of Problems, Implications & Perspectives (with a case study of Pantaloon Retail India Ltd.) is the bona fide research work carried out by Mr. XXXXXXXXXX student of MBA, at Padmashree Dr. D.Y. Patil Universitys Department of Business Management during the year 2007 -2009, in partial fulfillment of the requirements for the award of the Degree of Master in Business Management and that the dissertation has not formed the basis for the award previously of any degree, diploma, associateship, fellowship or any other similar title.

XXXXXXXXXXXX (Ms. Shilpa Varma)

XXXXXXXXXXXXX Mr. Ashutosh Maitreya, Assistant Professor, Department of Business Mgt, Padmashree Dr. D.Y. Patil University)

Place: Mumbai Date:

Certificate from the Company

(if possible preferable)

ACKNOWLEDGEMENTS
In the first place, I thank the Padmashree Dr. D. Y. Patil University, Department of Business Management, Navi Mumbai for giving me an opportunity to work on this project. I would also like to thank Ms. Shilpa Varma, Lecturer, Department of Business Management, Padmashree Dr. D.Y. Patil University, Navi Mumbai for having given me her valuable guidance for the project. Without her help it would have been impossible for me to complete the project. I would also like to thank the various people from the retail industry who have provided me with a lot of information and in fact even sharing some of the confidential company documents and data many of which I have used in this report and without which this project could not have been completed. I would be failing in my duty if I do not acknowledge with a deep sense of gratitude the sacrifices made by my parents and thus have helped me in completing the project work successfully.

Place: Mumbai Date: Signature of the student.

10

Preface
While searching for a suitable topic for the M.Phil Dissertation, I happened to meet a person from the Retail Sector, who suggested to me the topic on the Retail Sector of India. During the course of the discussion, it transpired that the problems that this sector faces is with respect to Foreign Direct Investment, Supply Chain Aspects and the intense competitive scenario in future say 2010 or 2012. The topics having aroused my curiosity, discussions were held with several people in the retail sector to understand the veracity of the above thought process and also understand the real issues plaguing the industry. All these aspects then resulted in the development of the project report titled Foreign Direct Investment, Supply Chain Aspects and the Competitive Scenario of the Retail Sector in India An Analysis of Problems, Implications and Perspectives with a case study of Pantaloon India Ltd. It is strongly hoped that this project covers not only the various requirements of the Project Study but also of the Industry. Signature of the Student

(OPTIONAL)

11

TABLE OF CONTENTS
Page No

Chapter No

Title List of Tables List of Figures List of Abbreviations Executive Summary Objective of the Study

A B C 1

3 4 5

Research Methodology Review of Literature Retail Industry - A perspective

5.1Introduction 5.2Global Scenario 5.3Indian Scenario

Foreign Direct Investment (FDI) - Analysis and Impact on the Retail Sector in India 6
6.1Introduction 6.2Locational Determinants for Fdi 6.3Government Regulation in FDI 6.4Impact of the Foreign Player due to FDI on the Retail Sector in India 6.5Impact of FDI on the Retail Sector in India 6.6FDI in Retail - Beefits and Concerns 6.7Case Study: Imapct of FDI in China

Drivers of Growth in the Retail Sector

12

TABLE OF CONTENTS (Contd)

Chapter No

Title Supply Chain Aspects in the Retail Sector

Page No

8
8.1 8.2 8.3 8.4 8.5 8.6 8.7

Introduction Components of the Supply Chain Management Activities involved in the Supply Chain Management The Drivers of the Supply Chain Management Initiatitives The Key issues in the Supply Chain Management The Issues involved in the Supply Chain Management in India The Retail Supply Chain

9
9.1 9.2 9.3 9.4 9.5 9.6

Case Study: Pantaloon India Ltd.

Introduction Core Strengths of Pantaloon India Ltd Areas of Concern for Pantaloon India Ltd The Future Plans of Pantaloon India Ltd The Challengers of Pantaloon India Ltd The Financial Analysis of Pantaloon India Ltd. And Shoppers Stop

10
10.1 10.2

Conclusion
The Pluses and Minuses of Pantaloon India Ltd Action Strategies for Pantaloon

11 12
12.1 12.2 12.3

Strategies for success of the Retail Sector in India Reference Section

Details of Field Research Annexure Bibliography

LIST OF TABLES

13

Table No

Title
Page No

5.1

Details of Revenue generated and No of employees of some of the World's Largest Companies. Details of the Malls expected by the year 2006-07 Comparison between the various formats used by retailers

5.2

5.3

5.4 6.1 6.2

Characteristics of the various retail formats Growth in the number of stores in China due to FDI Growth in employment in China due to FDI The changing pattern of the Indian Customer - Income wise The changing pattern of the Indian households The changing pattern of the Indian demographic pattern The Major Milestones of Pantaloon India Ltd Michael Porter's Five Force Field Analysis Competitive Scenario in the Retail Market The Financial Analysis of Pantaloon and Shopper's Stop

7.1

7.2 7.3 9.1 9.2 9.3 9.4 to 9.10

LIST OF FIGURES
14

Fig No.

Title
Page No

5.1

Flow of goods and services from the manufacturer to the retailer Types of retailer Classification of retailers according to store / non store basis Retail growth rate in selected countries in 2004 Share of the organized and unorganized retail in the total retail market Growth of the organized retail over the years Growth of the unorganized retail over the years The cost concept of Supply Chain Management System Influencers of the Supply Chain Management Process The flow of goods and suppliers in the Retail Supply Chain process The BCG Matrix Probable strategies of the competitors in the future

5.2

5.3

5.4

5.5

5.6 5.7 8.1 8.2

8.3

9.1 9.2

15

LIST OF ABBREVIATIONS

EU FDI GDP

European Union Foreign Direct Investment Gross Domestic Product

NAFTA North American Free Trade Agreement SAARC South Asian Association for Regional Corporation M & A Mergers and Acquisition MNC VAT MRP Multinational Corporation Value Added Tax Maximum Retail Price

FMCG Fast Moving Consumer Goods EPCG Export Promotion Capital Goods Scheme DIPP Department of Industrial Policy and Promotion

CAGR Compounded Annual Growth Rate NRI RFID Non Resident Indian Radio Frequency Identification

16

Chapter 1 Executive Summary

17

Foreign Direct Investment, Supply

Chain Aspects and the Competitive Scenario of the Retail Sector in India:
An Analysis of Problems, Implications & Perspectives
(With a case study of Pantaloon Retail India Ltd.)
-----------------------------------------------------------------------------------------------------------------

Executive Summary
Organized Retailing has played a major role world over in contributing to the nations GDP and in providing opportunities for skilled employment. This can be best seen in countries like U.S.A., U.K., Mexico, Brazil, Thailand, Malaysia Hong Kong, Sri Lanka, Dubai and more recently China. Organized Retailing . . . . .

18

Bibliography
1. Managing FDI in a Globalizing Economy : Asian

Experiences, Douglas H Brooks, Hall Hill: Palgrave Macmillan (January 15, 2005)
2. Competitiveness, FDI and Technological Activity

in East Asia :Sanjaya Lall, Shujiro Urata

3. Legal Systems as a Determinant of FDILessons

from Sri Lanka, Amanda Perry: Springer, 1 edition, August 29, 2001
4. A framework for FDI promotion, Henry

Loewendahl: United Nations Publications (April 1, 2001) FDI in India: V. N. Balasubramanyam, Vidya

19

TABLE OF CONTENTS
Page Chapter No A B C 1 2 3 4 5 5.1 5.2 5.3 5.4 6 6.1 6.2 6.3 6.4 6.5 6.6 7 7.1 7.2 7.3 7.4 7.5 7.6 7.7

Title
List of Figures List of Tables List of Abbreviation Executive Summary Objective of the Study Research Methodology Review of literature Retail Industry - A perspective Introduction Global Scenario Indian Scenario Global Vs Indian Consumer Behaviour: The Psychology of Marketing Introduction Attributes of Consumer Behaviour Consumer Behaviour in Retail Consumer Behaviour & Retailing decisions Changing Perceptions of Retail Shoppers What Influence consumers to purchase IMPACT OF ORGANIZED RETAIL ON UNORGANIZED SECTOR Introduction Impact on Unorganized Retailers Impact on Intermediaries, Farmers, and Manufacturers Impact on Consumers Organized Retailing: Advantages to the Indian Economy Modernization of Unorganized Retail Impact of Malls

No

9 14 16 19 21 24 28 30 37 41 42 47 53 59 66 75 82 83 94 96 98 99 103 107

20

8 8.1 8.2 8.3 8.4 9 10 11 12 13 14 15 15

Emergence of shopping experience- Malling culture Introduction about Malls Malls in India Prospects of shopping malls in India Shopping Malls : contemporary scenario Data Analysis Findings of the study Conclusion Recommendations & Suggestions Limitation of study Annexure 15 Bibliography

110 111 114 116 118 119 132 134 136 139 141 15

LIST OF FIGURES
Fig No. 5.1 5.2 5.3 5.4 5.5 5.6 Title Retail Industry Market of India Total Retail Market Segmentation Retail Market Size Contribution of Retail Sector in GDP Rural-Urban Share in Retail Market Penetration of Organised Retail in countries Page No 24 27 30 31 33 37

21

6.1 6.2 6.3 7.1 7.2 7.3 7.4

Push, Pull Approach Distribution of Mall Space across Zones Factors influencing buying behaviour Classification of the unorganized retail by category Total Number of Retail Outlet in Rural India Segmentation of Organized Retail Comparative Penetration of Organised Retail

61 72 76 83 84 86 104

LIST OF TABLES
Table No 6.1 6.2 7.1 7.2 Title Comparison of Traditional Retail Vs Modern Retail Percentage of shopping time spent in product interaction Different types of Retail Formats Formats Adopted by Key players in India Page No 57 66 91 105

22

LIST OF ABBREVIATIONS

GDP MGR PPP MRP

Gross Domestic Product

Mass grocery retail Public-Private Partnership Maximum Retail Price

FMCG Fast Moving Consumer Goods CAGR Compounded Annual Growth Rate

23

GRDI MNC MBOs FDI DIPP SKUs EBOs

Global Retail Development Index Multinational Corporation Multi-Brand Outlets Foreign direct investment Department of Industrial Policy and Promotion Stock-Keeping Units Exclusive Brand Outlets

24