April 14-18

Fairmont Scottsdale
Princess
Scottsdale, Ariz.
We need to
complete the puzzle!
Plan now to attend the
industrys premier gathering
of baking industry executives.
onvent i on
2012 ABA
C
Dont be the missing piece!
REGISTER TODAY! www.americanbakers.org
87144_ABA.indd 1 2/3/12 1:04 PM
New
Ideas
Why Should You Attend
Get in the GAME by
attending the industrys
premier gathering of
baking industry executives.
All of the leaders of the industry are
here. If youre in this industry, this is
where you need to be.
ATBI President Tim Miller, Cereal
Food Processors
Networking
Idea
Exchange
Consumer
Trends
Industry
Leadership
87144_ABA.indd 2 1/31/12 7:36 PM
the 2012 ABA Convention
?
Education
Business
Development
Industry
News
Leading Inspired Teams Through
Challenging Times
Todd Hale, SVP, Consumer
Shopper Insights, Nielsen
Shawn Baldwin, SVP,
Fresh and Freezer Cooler,
Sams Club
David Orgel, Editor, Supermarket News
Get Into the Mind of Todays Consumer
Retail Panel:
ATBI Speaker:
As a Navy SEAL, Rhodes Scholar, and award-
winning humanitarian leader, Eric Greiterns has
inspired his teams despite the most dire situations
of poverty and war. It is not enough to endure
challenging times, we have to embrace them, and
Eric will impart how leaders inspire their people
to embrace challenge, create hope, and thrive.
Opening Speaker:
Capitalize on Changing Consumer
Trends
Find out how changing consumer trends and buying behaviors
FDQWXUQLQWRRSSRUWXQLW\DQGSURWVIRU\RX&RQVXPHU
behavior expert Todd Hale will share the most recent sales
trends for the bread and baked goods category and how
fostering the retail/manufacturer relationship can help baking
businesses capitalize on the latest consumer trends.
Inspirational
Speakers
This distinguished panel of key industry representatives
will explore how the very dichotomous consumer base is
making purchasing decisions with regard to baked goods.
The panel will provide new ideas as to how commercial
bakers can partner with their retail customers to promote
higher growth of branded, private label, and in-store
bakery sales, encompassing an array of innovation,
marketing, and merchandising strategies.
87144_ABA.indd 3 1/31/12 7:36 PM
8:00 am 12:00 pm
12:00 pm 3:00 pm
12:00 am 4:00 pm
2:00 pm 6:30 pm
2:00 pm 3:00 pm
3:30 pm 5:00 pm
5:30 pm 7:30 pm
IBIE Committee
QBA Meetings
Independent Bakers
Association (IBA) Meeting**
AIB Meetings
Audit & Finance Committee
ABA Executive Committee
IBA Reception
6:00 pm 7:30 pm
Millers Welcome Reception
Officially kick-off your convention experience by catching up
with old friends and meeting new colleagues at this opening
reception.
Sponsored by The Millers: ADM Milling
Company, Bartlett Milling Company, Bay State
Milling Company, Cereal Food Processors
Inc., ConAgra Mills, General Mills Bakeries &
Foodservice, Horizon Milling/Cargill, Milner
Milling and Pendleton Flour Mills

4:15 pm 5:15 pm
ELDC Planning Meeting
4:15 pm 5:15 pm
GFF Board of Trustees Meeting (by invitation)
5:30 pm 6:00 pm
New Attendees Reception
First ABA Convention? Then you must attend this special event...
meet and network with ABA Board members, other first-timers
and get an orientation on the industrys most prestigious event!
Sponsored by B.C. Williams Bakery Service
Monday, April 16
6:45 am 7:30 am
ATBI Board of Directors Meeting
7:30 am 9:15 am
ATBI Breakfast
Leading Inspired Teams Through Challenging Times
Eric Greitens, Navy SEAL, Founder of The Mission
Continues, and New York Times Best-Selling Author
Drawing from his military experience
as a Navy SEAL in some of the worlds
most difficult situations of poverty and
war, Eric will impart how leaders inspire
their people to embrace challenge, create
hope, and thrive.
Sponsored by ATBI, Bundy Baking Solutions and
StarPak LTD
2012 ABA Convention | April 14-18 | Fairmont Scottsdale Princess
Refreshments Sponsored by
Lallemand/American Yeast
Convention Schedule
Business is not a game
of chance. Sharpen your
corporate strategy by
attending the 2012 ABA
Convention.Convention.
Sunday, April 15
* Saturday events are by invitation
9:30 am 1:15 pm
ABA Board of Directors Meeting & Lunch

1:30 pm 4:00 pm
All Membership/ABA Board of Governors
Meeting
Open to all ABA member attendees, this is the annual business
meeting of members of ABA. It features the annual state of
the association address by ABA Chairman Allen Shiver, Flowers
Foods, the gavel exchange to the new Chairman, and a special
presentation by the Grain Foods Foundation.
** For the frst time, ABA and IBA are
co-locating their annual meetings. To
sign up for the IBA meeting, please go
to www.independentbaker.net.
Saturday, April 14*
87144_ABA.indd 4 2/3/12 1:24 PM
9:30 am 12:00 pm
Spouse Events
Get to know the desert with a choice of two events: a guided
desert nature walk to explore rugged desert or a special class in
making southwestern centerpieces to be featured at ABA events,
then yours to take home. Sign up on the registration form.
12:15 pm 1:30 pm
BBQ Luncheon
Break bread together and visit between business sessions
Sponsored by ARAMARK Facility Services and
Caravan Ingredients
1:30 pm 2:30 pm
Afternoon General Session
Bringing the Industry Together
ABA PAC Speaker:
Former Arkansas Governor
Mike Huckabee
Political Talkshow Host and
Best-Selling Author
Dinner Sponsored by Berry
Plastics Corporation
Refreshments Sponsored by Danisco USA
& Lallemand/American Yeast
Convention Schedule
9:30 am 12:00 pm
Morning Business Sessions
Sponsored by Turkington USA
Speaker Sponsored by Dawn Food Products
4:00 pm 5:00 pm
PAC High Donors Roundtable (by invitation)
What could the 2012 Election mean for the
baking industry?
3RSXODUSROLWLFDOJXUH0LNH+XFNDEHHZLOOVLWGRZQZLWK
special guests to discuss the upcoming election and the current
political climate.
Sponsored by AMF Bakery Systems
6:00 pm 7:30 pm
Cocktail Reception
Enjoy cocktails and hors doeuvres while networking and
socializing with industry colleagues at this popular event.
Sponsored by Bemis Company, Inc.
7:30 pm 9:30 pm
American Bakers PAC Dinner (Optional Paid Event)
What can America expect from the upcoming
election?
Join Mike Huckabee as he discusses the current political
landscape and his own vision and aspirations for America.
Todd Hale, Nielsen
Shawn Baldwin, SVP, Fresh and Freezer Cooler,
Sams Club
David Orgel, Editor, Supermarket News

Retail Panel:
Retail Panel Sponsored by Stewart Systems
Get Into the Mind of Todays Consumer
Who knew so much thought went into buying a loaf of
bread? A panel of key retail representatives will share what
todays customers are thinking when they buy baked goods and
how bakers and retailers can work together to increase sales.
Consumer behavior expert Todd Hale will explore
how retailers and manufacturers can work
together to take advantage of consumer trends
such as evolving demographics, convenient food
solutions, and health and wellness.
Speaker: Todd Hale, SVP, Consumer
Shopper Insights, Nielsen
Capitalizing on Changing Consumer Trends
The Future of Wheat Panel Presentation
Find out how all segments of the industry must work together to
develop strategies now to guarantee they will be able to cost-
effectively feed Americas families well into the future.
Panel Sponsored by Mother Murphys
Wheat Grower: Dana Peterson, National
Association of Wheat Growers
Baker: Larry Marcucci, Alpha Baking Company
Wheat Research: TBD
Ag Economist/Forecaster: Bill Lapp
Moderator: John Miller, Miller Milling Company

Wheat Panel:
Sponsored by Colborne Foodbotics, LLC
Additional Morning Program TBA
Speaker Sponsored by CSM Bakery Products
Monday, April 16 (continued)
87144_ABA.indd 5 2/3/12 10:44 AM
7:00 am 7:30 am
Continental Breakfast
Sponsored by Dunbar Systems & LeMatic, Inc.
7:30 am 12:30 pm
Paul Abenante PEC Golf Tournament
The golf tournament is open to all attendees, spouses and
guests, but is limited to 144 players. This is a shotgun start,
scramble-format event. Pairings based on handicaps. To
participate, sign up on the Convention Registration Form. The
golf fee is $175 per person, plus an additional caddy fee of $20
required by the golf course.
Sponsored by BEMA, Burford Corporation, and
sponsoring member companies of the Allied
Trades of the Baking Industry.
Tuesday, April 17
Andrew Magee Winner of four PGA events
and the only person in PGA Tour history to hit a
hole-in-one on a par-4 hole during a PGA Tour
event.
Sponsored by McGahee, Lacy &
Associates, Printpack Inc., and
Red Star Yeast Company
2:30 pm 4:30 pm
Tennis Tournament
Join us on the courts of the Fairmont Scottsdale Princess
as we serve up funlled, exciting, championship matches.
Beverages and prizes will be provided. Attendees, spouses
and guests are welcome. Sign up on the Convention
Registration Form. Fee is $50 per person.
Sponsored by Kwik Lok Corporation
6:30 pm 8:30 pm
Game Fun Night Farewell Reception
Go back in time with this fun night of playing your favorite
childhood games or simply reminiscing about game nights
with friends and family while growing up. Dont be the
missing piece at Tuesday evenings Game Fun Farewell
Reception!
Sponsored by AB Mauri Fleischmanns and
Kwik Lok Corporation
1:00 pm 2:15 pm
Sports Lunch & Golf Awards Ceremony
All ABA Convention attendees are welcome.
Sponsored by D. Thomas & Associates
Sports Day!
Golf Pros:
Dennis Satyshur 1997 Assistant Ryder Cup
Captain and Head Pro, Caves Valley Golf
Club
Sponsored by Allied Trades of
the Baking Industry (ATBI)
See you next year!
2013 ABA Convention
April 20-24
Turnberry
Aventura, Fla.
Room Key Cards Sponsored by Cain Foods Industries
Convention Amenity Sponsored by
Manildra Group USA
Wine Welcome Gift from Lallemand/American Yeast
Lanyards Sponsored by Formost Fuji Corporation
Additional Sponsors:
Beverage Carts: Compass Industrial Group
Tournament Prizes: AMF Bakery Systems
Golf Trophies: Topos Mondial Corporation
2012 ABA Convention | April 14-18 | Fairmont Scottsdale Princess
Who will win this years
J&K Hole-in-One
Contest?
Wednesday, April 18
7:30 am 9:00 am
Get-Away Breakfast
Grab a bite to eat or a cup of coffee and say good-bye to fellow
attendees before catching your ight back home.
Sponsored by J&K Ingredients
87144_ABA.indd 6 2/3/12 1:06 PM
Travel & Accomodations
Resort Information
Fairmont Scottsdale Princess
7575 East Princess Dr.
Scottsdale, AZ 85255
Reservations:
$259/night (Single/Double)
Phone (866) 840-8402 or (480) 585-4848.
Ask for the ABA Convention rate.
Reservation cut-off: March 16, 2012
After March 16, room rates will be based on space and rate
availability. Group rates are available April 10-20, 2012, based on
availability. Cancellations must be received 72 hours prior
to check-in date.
Experience the ultimate desert magic experience!
Overlooking breathtaking vistas of the McDowell Mountains, the
Fairmont Scottsdale Princess showcases an enthralling blend of
desert magic and modern luxury.
Celebrated as one of the best Scottsdale hotels, the Fairmont boasts
the Willow Stream Spa, one of the best spas in North America,
four award-winning restaurants, and two 18-hole championship
golf courses. A recipient of the AAA Five Diamond Award every year
since 1990, this highly-acclaimed Scottsdale hotel resort is truly an
experience like no other.
Phoenix Sky Harbor International Airport is approximately 30
minutes from the Fairmont Scottsdale Princess. All major carriers
fly through Phoenix, with US Airways and Southwest Airlines
having the most flights.
Location & Car Rental
US Airways www.usairways.com or 800-428-4322
Southwest Airlines www.southwest.com or
800-I-FLY-SWA (800-435-9792)

For questions regarding the convention, please contact ABA Vice

President, Vembership Services Karin Fitzgerald at ktzgerald@
americanbakers.org or 202-789-0300. Information can also be found
on the ABA Web site at www.americanbakers.org.
Questions?
Dining
Variety is the spice of life at the Fairmont Scottsdale Princess!
Restaurant options at this resort cater to every mood and
taste with several unique, ne dining establishments that
offer distinctive avor in both cuisine and dcor. To make a
reservation or for off-site dining assistance, call (480) 585-
4848 and ask for Restaurant Reservations (x7374) or ask for the
concierge.
Attire
Receptions will be held outside (weather permitting), so a jacket or
light wrap is advisable. Daylight savings time will allow extended
daylight and warm weather.
Business Attire
Welcome Reception
Monday Evening Cocktail Reception
American Bakers PAC Dinner
Business Casual
Meetings and Business Sessions
Barbeque and Sports Luncheons
Casual Attire
Tuesday evenings Game Fun Farewell
Reception If youre daring, dress as your
favorite game piece!
Bringing the Industry Together
Car Rental
ABA has special rates with Avis call (800) 331-1600 and use
the Avis Worldwide Discount number D006356 to receive the
best car rental rates available.
Hotel Parking
Valet parking is available $20 fee for overnight, including in-
and-out privileges. Overnight parking fees are waived for hybrid
cars. Self-parking is also available $10 fee.
87144_ABA.indd 7 1/31/12 7:36 PM
What do others have to say about
attending ABA Conventions?
The ABA Convention gives you the opportunity to meet with friends
and colleagues you dont see on a regular basis and really engage in
discussions on issues common to the baking industry. It is a tremendous
forum for catching up with the family that is the baking industry.
Fred Penny, Bimbo Bakeries USA

I come away from every convention with notes and ideas that I can take
back and implement in my business. The convention also allows us to connect
with our suppliers, partners, neighbors, manufacturers and retailers on issues
important to the baking industry. No other meeting does that.
Ron Turano, Turano Baking Company
We need YOU
to complete
the puzzle!
Y
O
U
!
American akers Association - 202-78-0300 - www.americanbakers.org - #bakerconv
87144_ABA.indd 8 1/31/12 7:36 PM