ASSIGNMENT OF Advertisement

Submitted To:

Madam Saima Hassan

Submitted By:
M.Usman Nisar ( 2093148)

Topic:

RADIO AND TV ADVERTISEMENT

National College of Business Administration & Economics

Acknowledgement
First I bow my head before Almighty Allah who has enable me to write on this assignment.. I am also indebted to our respected Instructor Prof.Madam Saima Hassan whose guidance encouraged me in writing this Project. I am also thankful to my friends who provided me the help and suggestions when and where needed.

TV COMMERCIAL (PEPSI MAX)

PEPSI MAX - TV Commercial Script

Product: PEPSI MAX; Maximum Kick, Zero Sugar 3

Shooting Location: Class Room Actor(s): Class Students, Professor

VIDEO
(Fade In) Establishing shot of a classroom where a group of PG students drink Pepsi Max. Cut to mid shot of an angry professor getting inside the classroom. Cut to wide shot of students remaining silent. Cut to professor looking at the students angrily. SFX: Fan noise.

AUDIO

Professor: "Who the hell gave proxy for Mike? BGM (Natural Ambience recorded in the pilot track to be used)

Professor: Will the guilty admit his mistake or not?

Cut to a group of students (who drank Pepsi Max) raising their hands simultaneously. Cut to the professor looking confused. Cut to long shot of the professor walking out. Cut to mid shot of the students who raised their hands looking at each other seriously and grinning at each other slowly and having a hearty laugh at fooling the teacher. Cut to a tilt up shot of only one different hand going up from the corner of the room with Pepsi Max CAN and joining his group of friends. Wide shot of all friends laughing aloud. Supers fill screen: "PEPSI MAX; Maximum Kick, Zero Sugar" (Top left) MAX IT! (Down Right)

SFX: Giggles.

(Fade out)

TOTAL DURATION

30 seconds

KIT KAT Radio Script

Product: KIT KAT; Have a break, Have Kit Kat Voice(s): Husband, Wife, Wall, and an old grandmother

DIALOGUES
(Fade In) Wife (angrily): "Its highly irritating. Every time you have to hurt me? Isnt it? Just get out of this house. I dont want to see you again Husband (In a sad tone): Meine kya kiya? VO (within his mind): Every time, I have to take this from her? I need a break now. Let me have a Kit Kat now. (After pause for a second) Husband: Listen dear.. Am sorry.. Wife: No! You dont deserve me. Voice Over: Grandson! Do you see me? Chuck your wife. I will find you a new girl. Husband: Grandmom? You are dead right? Wife: Whom are you speaking to? Husband: I love you grandmom. Ha Ha!

SOUND EFFECTS AND MUSIC

BGM (Natural Ambience)

SFX: Tearing of a foil paper and a pop noise to depict opening of the kit kat chocolate.

(Wife continues to speak to her husband though her husband is speaking to his grandmom in his unconscious state)

SFX: Giggles.

VO: "Have a break, Have a kit kat". (Fade out)

TOTAL DURATION

45 seconds