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Original - Copie
A PhoCusWright Webinar
Traveler Technology Trends Sponsored by Kony Solutions November 9, 2011 To view the recorded presentation, please click here.
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11%
17%
19%
30%
Strongly Disagree - "Resisters"
23%
Question: Please indicate how much you agree or disagree with the following statements. Base: U.S. online travelers (N=1,948) Source: Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 8
59%
53% 41% 34% 41% 35% 29% 24% 22% 49%
23% 18%
22%20%
24%23%
25%
18-24
25-34
35-44
45-54
55-64
65+
Resister/Late Adopter
Mainstream
Question: Please indicate how much you agree or disagree with the following statements. Base: U.S. online travelers (N=1,948) Source: Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 9
30%
2.1
2.4 3.2
27%
43% 71%
2.9
2.7 3.3
$2,844
Mainstream Users
Cutting Edge/ Early Adopters
23%
47%
$2,328
$3,712
Question: Please indicate how much you agree or disagree with the following statements, I tend to be an early user of new technologies. Select one for each statement. Which of the following Web-enabled devices do you own/use? Please select all that apply. Which of the following, if any, have you done online (via computer or mobile device) for your leisure travel in the past twelve months? Please select all that apply. In the past 12 months, how many overnight trips of each type did you take that required the purchase of travel products (such as airline tickets and hotel rooms) ?Count each of your trips only once. What was the total amount your household spent on travel components (including airline tickets, paid accommodations, car rental, cruise tickets, railway tickets) for travel over 75 miles of your N leisure trips in the past year. Enter whole number without $ sign. What is your approximate household income? Select One. Base: U.S. online travelers (N=1,948) Note: Totals may not add to 100% due to rounding Source: PhoCusWright's Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 10
General Statements
11
Statement: I Do Not Mind Companies Collecting General Information About Me to Provide Better Service (by Age)
58% 49% 41% 31% 26% 17% 20% 32% 27% 39% 32% 29% 35% 33%32% 35% 37%
28%
18-24
25-34
35-44
45-54
55-64
65+
Strongly/Slightly Disagree
Neutral/Unsure
Strongly/Slightly Agree
Question: Please indicate how much you agree or disagree with the following statements. Base: U.S. online travelers (N=1,948) Source: Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 12
13
14
General Statements
Statement: I Like to Go Off the Grid (Detach from Computers/Mobile Phones) Whenever I Can, by Age
47% 38% 34% 24% 19% 41% 39% 35% 26%
38%
37%
37%
37%
26%
22%
18-24
25-34
35-44
45-54
55-64
65+
Strongly/Slightly Disagree
Neutral/Unsure
Strongly/Slightly Agree
Question: Please indicate how much you agree or disagree with the following statements. Base: U.S. online travelers (N=1,948) Source: Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 16
Normal? Or Nuts?
17
19%
Resister/Late Adopter
Mainstream
Strongly/Slightly Disagree
Neutral/Unsure
Strongly/Slightly Agree
Question: Please indicate how much you agree or disagree with the following statements. Base: U.S. online travelers (N=1,948) Source: Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 18
I can find everything I need to plan and book my vacations on the Internet
6%
12%
22%
25% 53%
Strongly/Slightly Agree
Neutral/Unsure
Strongly/Slightly Disagree
Question: Please indicate how much you agree or disagree with the following leisure travel-related statements. Base: U.S. online travelers (N=1,948) Source: Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 19
21
Polling Question
Which of the following web-enabled devices grew the most in ownership in 2011?
22
21%
20%
17%
15%
18% 16%
13%
12%
10%
6%
5%
4%
0%
E-readers
Tablets
Question: Which of the following Web-enabled devices do you own/use? Select all that apply. Base: U.S. online travelers (2010 N= 792)(2011 N=1,948) Source: PhoCusWright's Traveler Technology Survey 2010, PhoCusWrights Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 23
24
79%
72% 71%
77%
Laptop computer
Question: Which of the following Web-enabled devices do you own/use? Select all that apply. Base: U.S. online travelers (2010 N= 792)(2011 N=1,948) Source: PhoCusWright's Traveler Technology Survey 2010, PhoCusWrights Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 25
26
18-44
45+
Question: Please indicate what type(s) of mobile phone(s) you currently have. Select one phone type from the drop down list next to each appropriate phone option. How old are you? Base: U.S. online travelers who use a mobile phone (2010, N=715) (2011, N=1,885) Source: PhoCusWrights Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 27
28
2010
2011
12%
10% 7% 9% 9%
5%
5% 5%
4%
5%
3% 1% 3% 1% Palm
Apple
Blackberry
Samsung
HTC
LG
Motorola
Nokia
Question: Please indicate what type(s) of mobile phone(s) you currently have. Select one phone type from the drop down list next to each appropriate phone option. Base: U.S. online travelers who use a mobile phone (2010, N=715) (2011, N=1,885) Source: PhoCusWright's Traveler Technology Survey 2010, PhoCusWrights Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 29
30
10%
12% 79% 9%
62%
43% 42%
View maps/get directions Research local activities such Research travel products as restaurants and shows such as hotel rooms or flights Have done in past 12 months
Question: Please indicate which of the following travel-related activities you have done online using your mobile phone in the past 12 months, and through which medium. Select all that apply for each row. Which, if any, of the following online travel-related activities (which you have not done in the past 12 months) are you likely to do in the next 12 months using your phone? Base: U.S. online travelers who access mobile Internet using a mobile phone (N= 1,125) Source: PhoCusWright's Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 31
32
Polling Question
What percentage of travelers participate in at least one online social network?
34
79%
30%
2010
2011
Question: In which of the following online social networks, if any, have you actively participated in the past 12 months? Base: U.S. online travelers (2010 N= 792)(2011 N=1,948) Source: PhoCusWright's Traveler Technology Survey 2010, PhoCusWrights Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 35
36
82%
67%
80%
68% 70% 67% 66% 49% 54%
75%
47%
18-24
25-34
35-44
55-64
65+
Average
Question: In which of the following online social networks, if any, have you actively participated in the past 12 months? How old are you? Base: U.S. online travelers (2010 N= 792)(2011 N=1,948) Source: PhoCusWright's Traveler Technology Survey 2010, PhoCusWrights Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 37
38
Question: In the last 12 months, which of the following activities have you done on an online social network generally and/or specifically related to travel? Please select all that apply for both columns. Base: U.S. online travelers who are active users of online social networks (N=1,454) Source: PhoCusWright's Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 39
Questions?
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18-24 (14%)
Female 50% Male 50%
25-34 (17%)
45-54 (18%)
35-44 (17%)
Question: How old are you? Are you male or female? Base: U.S. online travelers (N=1,948) Note: Totals may not add to 100% due to rounding. Source: PhoCusWright's Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 43
Children in Household
53%
1 person (myself)
17%
1 2 people 39% 2
21%
18%
3-4 people
35%
5%
2%
0%
More than 5
0%
Question: How large is your household? Select one. How many children live in your household? Base: U.S. online travelers (N=1,948) Note: Totals may not add to 100% due to rounding. Source: PhoCusWright's Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 44
Education Level
Less than high school 0%
$50,000 - $74,999
25%
13%
$75,000 - $99,999
20%
35%
$100,000 - $149,999
10%
33%
$150,000 - $199,999
4%
14%
Over $200,000
2%
4%
Question: What is your approximate household income? What is the highest level of education you completed? Base: U.S. online travelers (N=1,948) Note: Totals may not add to 100% due to rounding. Source: PhoCusWright's Traveler Technology Survey 2011 2011 PhoCusWright Inc. All Rights Reserved. 45