1.

1 ABOUT INDUSTRY

1.1.1 WHAT IS TELECOMUNICATION

Telecommunication is the transmissions of signals over a distance for the purpose of communication. In modern times this process almost always involves the sending of electro magnetic waves by electronic transmitters but in earlier years it may have involved the use of smoke signals drums or semaphore lines. Telecommunication is the transmission of information over significant distances to communicate. In earlier times, telecommunications involved the use of visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs, or audio messages via coded drumbeats, lung-blown horns, or sent by loud whistles, for example. In the modern age of electricity and electronics, telecommunications now also includes the use of electrical devices such as the telegraph, telephone, and teleprompter, as well as the use of radio and microwave communications, as well as fiber optics and their associated electronics, plus the use of the orbiting satellites and the Internet.

1.1.2 HISTORY OF TELECOMMUNICATION:

The history of telecommunication began with the use of smoke signals & drums in Africa the America & parts of Asia. Smoke signals 1790 The first fixed semaphore systems emerged in Europe. however it was not until the

1830 Electrical telecommunication systems started to appear. This article details the history of telecommunication & the individuals who helped make telecommunication systems what they are today. Early telecommunication included smoke signals & drums. Drums were used in natives like Africa, New Guinea & South America & smoke signals in North America & China. 1792 A French engineer Claude Chappe built the first visual telegraphy for semaphore system between Chile & Paris. This was followed by a line from Strasburg to Paris.

1.1.3 SOME OF THE MOST POPULAR TELECOM COMPANIES IN

INDIA: AIRCEL
Popular provider in Tamil Nadu

BANGALORE TELECOM
Bangalore telecom system is a communications window to the rest of the world. Offer a wide range of telecom services from basic telephone service to high speed data circuits.

BHARTI ENTERPRISES
Established in 1985, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit, ranging from being the first mobile service in Delhi, first private basic telephone service provider in the country, first Indian company to provide comprehensive telecom services outside India.

COMMSOUTH
Commsouth was founded in Chennai, in the mid nineties; Commsouth has grown steadily and established sound positions in the mobile telephony and telecom management software market.

ESSAR GROUP
The Essar group is one of Indias largest corporate houses with interests spanning the manufacturing and service sectors in both old and new economies: steel, power, shipping, constructions, oil & gas and telecom.

IDEA CELLULAR
India's leading GSM mobile services operator, idea cellular has licenses to operate in 11 circles. With a customer base of over 17 million, idea cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP-west, Himachal Pradesh and Kerala. Idea acquired spice telecom which was operating in Karnataka and Punjab. Idea cellular footprint currently covers approximately 45% of Indias population and over 50% of the potential telecom-market.

LOOP MOBILE
Loop mobile (BPL mobile now rebranded as loop mobile), represents growth with continuity. While we constantly work towards giving our subscribers a better network, innovative products and a superior mobile telephony experience, our subscribers can be assured of the same focus and

commitment in providing the best network coverage, billing accuracy, and an unmatched personalized customer service.

MTNL DELHI
MTNL Was Set Up On 1st April, 1986 By The Government Of India To Upgrade The Quality Of Telecom Services, Expand The Telecom Network, Introduce New Services And To Raise Revenue For Telecom Development Needs Of India Key Metros Delhi, The Political Capital And Mumbai, The Business Capital Of India.

MTS - SHYAM TELECOM

Sistema Shyam teleservices limited is a joint venture company between sistema of Russia and Shyam group of India. Currently they operate in the states of Rajasthan, Tamil Nadu, Kerala, Bihar, West Bengal and Jharkand.

RELIANCE COMMUNICATIONS
Reliance Communications has a reliable, high-capacity, integrated (Both Wireless and Wireline) and convergent (Voice, Data and Video) digital network. It is capable of delivering a range of services spanning the entire infocomm (Information and Communication) value chain, including infrastructure and services for enterprises as well as individuals, applications, and consulting.

RELIANCE INFOCOM
Reliance Infocomm will offer a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and international long distance services.

SONY ERICSSON
Sony Ericsson mobile communications offers mobile multimedia consumer products for people who appreciate the possibilities of powerful technology.

SPICE TELECOM
Spice telecom the brand name of spice communications limited is presently operating cellular phone services in the states of Punjab and Karnataka. Considered as one of the best providers of mobile telephony in India.

TATA INDICOM
Tata teleservices ltd offers its products and services to customers across India under the name of "Tata Indicom". Tata teleservices limited is Indias leading private basic service operator.

TOUCHTEL
A Bharti group company offering landline, DSL in metros

VIDESH SANCHAR NIGAM LIMITED

VSNL incorporated on April 1, 1986 under the Indian Companies Act, 1956 to take over the activities of the erstwhile overseas communication services (OCS). The company operates a network of earth stations, switches, submarine cable systems, and value added service nodes to provide a range of basic and value added services.

VODAFONE ESSAR
Vodafone essar in India is a subsidiary of Vodafone group plc and commenced operations in 1994 when its predecessor Hutchison telecom acquired the cellular license for Mumbai. Vodafone essar now has operations in 16 circles covering 86% of Indias mobile customer base, with over 34.1 million customers.

YOUR BILL BUDDY

Your bill buddy.com is your one-stop solution for finding the best mobile plan in market for yourself. Also you can send free sms to your friends.

1.2 ABOUT THE COMPANY 1.2.1 VODAFONE

Vodafone has various product categories ranging from chargers, internet, mobile phones, headsets & headphones & many more. In the service category it has internet services which include broadband internet & PC internet services. Apart from the products & services normally offered they also came out with some interesting & unique product like the I phone. This was one of the biggest events in the history of Indian telecom industry. The phones were available at around 32000-36000 Rs which has a unique feature called as 3G system. Vodafone also came out with cell phones for the poor which was a part of their social responsibility toward the poor class people of the society. The phones were available in the range of 1000 Rs -1500 Rs which was one of the successful strategies of Vodafone.According to the 2002-2008 data VODAFONE captures the market with 17.56 % & is at the 3rd position just after Bharti with 24.69% & Reliance with 17.68%.

Vodafone also came out with one of best& most attractive advertisement which no one has ever seen before called as VODAFONE ZOO-ZOOS. This advertisement was a part of VODAFONES marketing strategy to boost its sales during the IPL 2 season. This was one of the master moves by VODAFONE to introduce ZOO-ZOO during the IPL 2 season which was a SUPER-HIT.VODAFONE is planning to come with its own accessories stores which would be a one-time shop for its customers wherein the customers will get all the products under one roof. Vodafones future plan is to become no.1 telecom company by the year 2010-2011 which does not seems to be very difficult keeping in mind the progress it has made in the last 5 years.Vodafone has added around 5 million subscribers in the year 2008-2009 which makes it the 3 rd largest telecom company in the world. Vodafone has joined hands with one of the world largest & the best car racing company F1 MCLAREN MERCEDES to host the 2 day event. This is the part of the promotion strategy of Vodafone to become the world wide leader in telecom industry.

1.2.2

SOME

IMPORTANT

&

INTERESTING

FACTS

ABOUT

VODAFONE

Vodafone is the third largest company in this country by market capitalization. This is remarkable because Vodafone is a relatively new company. Most of the other companies in the FTSE 100(largest 100 companies in the UK) have been around considerably longer. Most people in this country instantly recognize the Vodafone logo and know what the company does. Vodafone supplies customers with mobile telephone facilities including text, games, music, mobile TV, and internet services. In 2005 Vodafone had around 16 million UK customers, employed over 11,500 people across call centres, offices and retail shops. Their ability to develop friendships is generally limited as is their capacity to understand other people's emotional expression. People with autism can often have accompanying learning disabilities but everyone with the condition shares a difficulty in making sense of the world.

1.2.3 HISTORY OF VODAFONE:

Vodafone is the world's leading international mobile communications company. Currently it has operations in 25 countries across 5 continents and 40 partner networks with over 260 million customers worldwide.

1.2.3.1 DURING 1980S

Vodafone made the UK's first mobile call at a few minutes past midnight on 1st January 1985. By the turn of the century, almost every second UK citizen had a mobile and a third of them were connected to Vodafone. The Vodafone story is one of investment, innovation and award-winning customer service. Above all, its one of growth and the ability to deliver the tremendous benefits of mobile communications, not just in the UK but worldwide.

1982
The Racal electronics group wins its bid for the private sector UK cellular license. It sets up the Racal telecoms division and names the new network Vodafone to reflect the provision of voice and data services over mobile phones. Based in Newbury, the company has less than 50 employees, all in one building.

1985
The Vodafone analogue network is the first cellular network to launch in the UK, and the first call is made from St Katherines dock in London to Newbury on 1 January 1985.

1987
Vodafone is recognized as the largest mobile network in the world. Vodata is created as the voice and data business to develop and market Vodafone recall, the voicemail service. Vodapage is launched, providing a paging network that covers 80% of the UK population.

1988
Racal telecomm plc floats on the London and New York stock exchanges.

1989
Paknet is formed as a joint venture between Racal telecom and cable & wireless.

1.2.3.2 VODAFONE DURING 1990S: 1991

Racal and Vodafone demerge. And the Vodafone group is listed as an independent company on the London and New York stock exchanges. Vodafone and telecom Finland make the worlds first international roaming call. Vodafone launches its digital (GSM) mobile phone service the first in the UK.

1992
Vodafone and telecom Finland sign the world's first international GSM roaming agreement.

1993
Vodafone group international is formed to acquire licenses and supervise overseas interests. Vodafone opens its first high street store.

1994
Vodata is the first network operator in the UK to launch data, fax and sms services over the digital network. Vodafone joins the global star consortium to develop and launch a low earth orbiting satellite mobile phone service.

1996
Vodafone is the first network operator in the UK to launch a pre-pay analogue package. Per second billing on the digital network is introduced, as well as options to buy bundled minutes and make off-peak local calls to landlines.

1997
Chris gent succeeds Sir Gerald Whent as chief executive officer of Vodafone group plc.

1999
Vodafone air touch plc is created as a result of a successful merger between Vodafone group plc and air touch communications Inc. On 5 January Vodafone connects the five million customers in the UK.

1.2.3.3 VODAFONE DURING 2000S: 2000

The acquisition of Mannesmann Ag almost doubles the size of the Vodafone group making it the largest mobile telecommunications company and one of the top ten companies, by market capitalization, in the world. Vodafone acquires the largest available 3g license in the UK. In parallel with the development of 3g, Vodafone announces its intention to offer GPRS (general packet radio service) to UK corporate customers. The global star satellite communications service is launched in the UK.

2001
Vodafone introduces instant messaging to its networks. Vodafone makes the worlds first 3g roaming call between Spain and Japan.

2002
Vodafone trials its global mobile payment system in the UK Italy and Germany. Vodafone launches the first commercial European GPRS roaming service. The Vodafone group foundation is launched. The group and its subsidiaries plan to contribute 20 million to community programmes, guided by the group social investment policy. Vodafone launches Vodafone live! & mobile office, two new consumer and business propositions.
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 Arun Sarin is selected to succeed Sir Christopher Gent as Chief Executive of Vodafone group plc.

2003
Vodafone live! attracts 1 million customers in its first six months. Orange, telefonica moviles, t-mobile, and Vodafone form a new association to drive interoperable mobile payments.

2004
Vodafone launches its first 3g service in Europe with the vodafone mobile connect 3g/gprs data card. Vodafone live! With 3g is launched in 13 markets.

2005
Vodafone simply is launched, giving customers new, easy-to-use voice and text services. Vodafone introduces passport, a new voice roaming price plan.

2006
The number of Vodafone live! Customers with 3g reach 10 million. Vodafone acquires Hutch, India's third largest mobile operator with 22 million subscribers, India will account for its third largest customer base. The UK-based company operates in 27 markets. Germany is the largest market for Vodafone with 29 million subscribers while the US (where it has 44.4% stake in Verizon) is the second largest. If the deal goes through, India would become the country with most potential for expansion for Vodafone, with only 11% teledensity.

2007
Verizon selects LTE as 4G Wireless Broadband direction Verizon today announced plans to develop and deploy its fourth generation mobile broadband network using LTE...

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-in-class global service for multi-national organizations In a move aimed at giving select business customers an enhanced global communications experience... Half-Yearly Financial Report for the Six Months Ended 30 September 2007 Vodafone Group Plc has released its half-yearly financial report for the six months ended 30 September 2007.

Vodafone and Nokia agree to launch Integrated Vodafone Services on Nokia Handsets Vodafone and Nokia have agreed to launch an integrated suite of Vodafone services combined with Nokia Ovi Services on a range of Nokia handsets.

Vodafone commits $10 million to establish Foundation in India Vodafone Group Plc today announces that it is establishing the Vodafone India Foundation, with an initial commitment of $10 million.

Vodafone to acquire Tele2's businesses in Italy and Spain Vodafone announces today that it has agreed to acquire Tele2 Italia SpA and Tele2 Telecommunication Services SLU from Tele2 AB Group for a cash consideration of 775 million (537 million) on a debt free basis.

2008
Dell and Vodafone Announce European Retail Agreement to Offer Dells Inspiron Mini 9 Dells Inspiron Mini 9 ultra-mobile device will be sold with built-in mobile broadband, exclusively through Vodafone stores and online, and directly from Dell, in key European markets.

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Vodafone Pilots New Messaging Application on Facebook Vodafone Connect to Friends lets Facebook users send texts and picture messages without having to switch from PC to mobile simply by installing the Vodafone Connect to Friends application to their Facebook profile

2009
Vodafone and Chunghwa Telecom Sign Strategic Partnership Vodafone and Chunghwa Telecom have signed a non-equity Partner Market agreement.

Vodafone and RIM introduce the BlackBerry Storm2 Smartphone Vodafone and Research In Motion today introduced the BlackBerry Storm2 smartphone...

Vodafone Launches First Comprehensive Website to Help Parents Get To Grips and get Involved with the Twitter Generation The Vodafone Parents Guide has been developed with leading parenting website Mumsnet.

Vodafone to Sell iPhone in UK and Ireland Vodafone and Apple today confirmed that they have reached agreement to bring iPhone 3G and iPhone 3GS to the UK and Ireland in early 2010.

Vodafone Announces Vodafone 360 Vodafone today announces the launch of Vodafone 360 - a new suite of innovative internet services for the mobile and PC.

2010

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Vodafone Selected by Unilever to Manage its Global Mobile Telecommunications Services Vodafone Global Enterprise has been selected by Unilever to manage its mobility services globally in a three-year deal. Vodafone Exceeds 1 Million Users of its Hosted Communications Service for Small and Medium Enterprises One Net customers benefit...

2011
Vodafone Acquires Bluefish Communications Acquisition significantly enhances Vodafones unified communications expertise

1.2.4 MANAGEMENT OF VODAFONE

VODAFONE ANNOUNCES NEW CHIEF EXECUTIVE Vodafone group plc today announces that, after five years in the role, Arun Sarin will be retiring as chief executive at the end of the companys AGM on 29th July 2008. He will be succeeded by deputy chief executive Vittorio Colao. Arun Sarin became chief executive in July 2003 and over the last five years has led the company through a period of significant change, both strategic and organizational. Under his leadership. As part of its strategy Vodafone has also expanded into emerging markets including Romania, Czech Republic, Turkey, and most recently, India where Arun Sarin led the acquisition of Hutchison essar, which is the largest foreign investment made in the country. In portfolio management, during this time the company also disposed of its businesses in Japan and Sweden, together with interests in Switzerland and Belgium.Returns to shareholders over this period have also been very positive with dividends increasing from 1.69p to 7.51p, an increase of more than 400%. He has also built a new senior management team and taken the lead on major industry issues, including mobile broadband and internet services.

ARUN SARIN
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Arun Sarin, aged 53, graduated from the Indian institute of technology with a BS in engineering in 1975. In 1978 he gained a MS in engineering and a MBA from the University of California, at Berkeley. He started his career as a management consultant before moving, in 1984, to pacific Telesis group in San Francisco. Commencing in corporate development, he was instrumental in the company acquiring the first cellular licenses in the us as well as winning the first cellular license in Germany and a PCN license in the UK. He was subsequently appointed CFO and chief strategy officer at pacific bell, before moving on to become vice president and general manager, San Francisco bay area telephone company, a pacific bell division with 12,000 employees.

Vittorio Colao
Vittorio Colao, aged 46, was appointed chief executive, Europe and deputy group chief executive of Vodafone group plc in October 2006. Vittorio holds a business degree cum laude from Bocconi university and an MBA with honors from the Harvard business school. Between 2004 and 2006 he was chief executive officer of RCS media group in Milan, a leading media group, publishing newspapers, magazines and books in Italy, Spain, and France. Prior to that, Vittorio held the post of regional CEO, south Europe, Middle East and Africa, of Vodafone group plc, and he was an executive director on the main board. Before the Vodafone acquisition, Vittorio was COO and CEO of Omnitel Pronto Italia, now vodafone Italy.Vittorio spent the early part of his career (199698 and 1991-96) at Mckinsey & co, where he was a partner in the Milan office, working on media, telecommunications and industrial goods.

1.2.5 PRODUCTS AND SERVICES OFFERED BY VODAFONE

PRODUCTS CATEGORY:

1.CHARGERS:
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Stay connected wherever you are with the nokia travel charger. It's handy when you're camping, flying or on the go. It's also ideal if you forget to keep your phone fully charged. With most nokia phones now packing cameras, organizers and email, this nifty gadget will come in handy for more than just talking. And because it's small, you can pack it in your bag and forget about it - until you run out of juice.

2.CONNECTIVITY:
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Get a great signal at home - without leaning out of the window - thanks to the Vodafone access gateway. The gateway simply plugs into your broadband line, boosting your 3g signal right through your home. It's also small, so you'll hardly notice it's there. Want to share your signal with friends and family? If they're on Vodafone you can - up to four people can use the gateway at once. Vodafone access gateway works with any 3g phone. You'll also need a home broadband line, with a minimum speed of 1mbps. The Vodafone access gateway is also available from just 290 RS a month with select pay monthly offers; please pop into a store for more information.

3.HEADSETS & HEADPHONES:

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Get a great signal at home - without leaning out of the window - thanks to the Vodafone access gateway. The gateway simply plugs into your broadband line, boosting your 3g signal right through your home. It's also small, so you'll hardly notice it's there. Want to share your signal with friends and family? If they're on Vodafone you can - up to four people can use the gateway at once. Vodafone access gateway works with any 3g phone. You'll also need a home broadband line, with a minimum speed of 1mbps. The Vodafone access gateway is also available from just 290 a month with select pay monthly offers; please pop into a store for more information.

4.FLEX ARM CRADLE:

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Talk in your car - while your hands stay firmly on the wheel. The Vodafone car cradle is designed for any handset. Just attach the suction cap to your windscreen, or clip the cradle to your air - vent. No mess. No tools. No hassle. Once the cradle's attached, twist the bendy arm for the perfect position. It's as easy as that. Simple and safe, the must-have accessory is, at just 567 RS, very affordable too.

5.MEMORY CARDS:

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When you need to pack even more into your phone, choose the sandisk 4 GB micro sd memory card. It has the same dimensions as the 2 GB card, but lets you carry loads more tunes and photos. With space for up to 1,000 tracks, there's enough room in this tiny device for all your favourites. You can also store, view or transfer photos and video clips - safely and easily. Slim, powerful and ultra compatible, the 4 GB micro sd memory card is the ideal companion for your phone.

SERVICES OFFERED BY VODAFONE:

Vodafones new telecoms management service - simplifying the management of fixed and mobile telecoms services.

Vodafone Global EnterpriseThe division of Vodafone which manages the communications needs of the largest multinational companies worldwide announces the launch of Vodafone telecoms management, a new service
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which combines and simplifies the management of fixed and mobile telecoms. Vodafone telecoms management is a fully hosted service designed to remove the operational complexity of managing the telecoms environment for multinational businesses. Underpinned by Vodafones global support and service level agreements, the service will give multinationals greater visibility and management control over their telecoms expenditure, as well as improve the quality of service delivered to employees. The offering will also deliver a single, online management view of both their fixed and mobile telecoms services. Vodafone consultants will work with customers to assess and scope their current telecoms vendors and services, then develop a management plan aimed to deliver greater efficiency and reduce costs.

ADDITIONAL KEY FEATURES INCLUDE:

A single online view of spend across all telecoms providers Full visibility of telecoms assets such as mobile and fixed devices Ability to control and manage mobile devices Capability to secure, lock and remotely wipe mobile devices Visibility of telecoms vendor contracts and the current contract status

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