CHAPTER 1

THE INFORMATION AGE IN WHICH YOU LIVE Changing the Face of Business

Case Study
Would You Paint Your House with Yogurt? Stonyfield Farms Information is a driving force defining the success of creating products and services that people want. Information, information technology, information-literate knowledge worker

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Introduction

We Are in the Information Age. A Time When...

Knowledge is power Knowledge workers outnumber all other workers by a 4 to 1 margin

A KNOWLEDGE WORKER works with and produces information as a product. As a knowledge worker, how do you work with and produce information?

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Introduction

MANAGEMENT INFORMATION SYSTEMS (MIS)...

deals with the planning for, development, management, and use of information technology tools to help people perform all tasks related to information processing and management.

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Introduction

MIS Deals with Three Important Organizational Resources:

1. Information 2. Information technology 3. People (the most important). Can you find those 3 resources for the organizations in Photo Essay 1-1 on pages 6-7?

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Introduction

YOUR FOCUS IN THIS CHAPTER

Management Information Systems & The MIS Challenge Factors Shaping Business Today The Role of IT in the Information Age Information as a New Business Resource Your Role as a Knowledge Worker

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The MIS Challenge

THE MANAGEMENT INFORMATION SYSTEMS CHALLENGE

What businesses do Customer moment of value The role of information technology

All businesses must strive to meet The MIS Challenge. The complete MIS Challenge is in Figure 1.1 on page 5.

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The MIS Challenge

WHAT DO BUSINESSES DO?

They service their customers.

Never forget the customer is number one.

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The MIS Challenge

CUSTOMER MOMENT OF VALUE is providing service...

1.When the customer wants it (time) 2.Where the customer wants it (location) 3.How the customer wants it (form), and 4.Guaranteed to the customer (perfect delivery)

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The MIS Challenge

THE ROLE OF INFORMATION TECHNOLOGY

Information technology (IT) is a set of tools that can help provide the right people with the right information at the right time.

REMEMBER: What you dont know may put you out of business.

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The MIS Challenge

HOW THIS BOOK ADDRESSES MIS & THE MIS CHALLENGE

The Information Resource

The I in IT. Chapters 1 - 3

The Information Technology Resource

The T in IT. Chapters 4 - 7

The People Resource

The glue that binds the I and Tin IT. Chapters 8 - 10

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Factors Shaping Business

FACTORS SHAPING BUSINESS TODAY

Globalization Competition Information as a Key Resource The Virtual Workplace and Telecommuting Electronic Commerce Knowledge Worker Computing

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Factors Shaping Business

GLOBALIZATION
Few businesses today are wholly domestic. There are 260 million consumers in the U.S. There are 5 billion consumers world-wide.

A TRANSNATIONAL FIRM is a firm that produces and sells products and services in countries all over the world.

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Factors Shaping Business

COMPETITION
Its everywhere. Globalization has increased competition. IT helps small firms compete against larger ones. Competition is good for consumers.

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Factors Shaping Business

INFORMATION AS A KEY RESOURCE

We are in the information age. Knowledge is power. You must know your competition. You must know your customers. We operate in a wants-driven economy. So, you have to know what people want.

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Factors Shaping Business

THE VIRTUAL WORKPLACE AND TELECOMMUTING

Among the various ways to restructure, many organizations are choosing to create a virtual workplace and/or have their employees telecommute. Both of these concepts are very similar.

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Factors Shaping Business

VIRTUAL WORKPLACE - a technologyenabled workplace. No walls or boundaries. Work anytime, anyplace, linked to other people and information.

TELECOMMUTING - the use of communications technology to work in a place other than a central location. A person who works via telecommuting is called a TELECOMMUTER.

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Factors Shaping Business

SOME TELECOMMUTING STATISTICS

Over 9 million people in the U.S. telecommute. That number is expected to grow by 20% for several years. Every industry is planning to increase their use of telecommuting (Figure 1.5 page 15).

Would you rather telecommute or drive through traffic everyday to work?

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Factors Shaping Business

ELECTRONIC COMMERCE
A modern methodology that addresses the use of information technology as an essential enabler of business. EXTERNAL ELECTRONIC COMMERCE - the use of IT to support how a business interacts with the marketplace. INTERNAL ELECTRONIC COMMERCE - the use of IT to support internal processes, functions, and operations.

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Factors Shaping Business

Electronic Commerce Includes:

Transactions over the Internet. Transactions through electronic data interchange (EDI). Gathering customer and competitor information (competitive intelligence). Distributing information electronically.

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Factors Shaping Business

KNOWLEDGE WORKER COMPUTING

Places technology, technology power, software, information, and technology knowledge in the hands of those who need it - knowledge workers. Technology knowledge is most important. To participate in knowledge worker computing, you must learn how to use technology.

Knowledge worker computing involves

Giving you telecommuting tools so that you can work wherever and when ever needed Letting you develop personal database applications Setting up networks Setting up websites Giving access to information to those people who need it so they can make the right decisions at the right time

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Information Technology

INFORMATION TECHNOLOGY AND ITS ROLE IN THE INFORMATION AGE

INFORMATION TECHNOLOGY is any computer-based tool that people use to work with information and support the information and information-processing needs of an organization.

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Information Technology

Businesses Use Information Technology in 3 Ways:

1. To support information-processing tasks. 2. As an enabler of innovation. 3. As a collapser of time and space.

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Information Technology

TO SUPPORT INFORMATIONPROCESSING TASKS

1. CAPTURING information - at its point of origin. 2. CONVEYING information - in its most useful form. 3. CREATING information - to obtain new information. 4. CRADLING information - for use at a later time. 5. COMMUNICATING information - to other people or another location.

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Information Technology

AS AN ENABLER OF INNOVATION
IT is not innovation all by itself. IT, however, can enable innovation. FedEx used IT to build customer-oriented tracking software.

What other examples of IT innovation can you think of?

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Information Technology

AS A COLLAPSER OF TIME AND SPACE

A typical CD-ROM can hold 650 million characters of information. That:

325,000 pages of text, or 650 500-sheet reams of paper.

In early 1997, the typical home computer was capable of performing 130 million instructions per second. How fast are they today?

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Information

INFORMATION AS A NEW BUSINESS RESOURCE

Information is a key resource in The MIS Challenge. But what is information? DATA - are any raw facts or observations that describe a particular phenomenon.

INFORMATION - is simply data that has a particular meaning within a specific context.

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Information

DIMENSIONS OF INFORMATION - DEFINING VALUE

You can determine the value of information by evaluating its dimensions. TIME DIMENSION - the whens aspect of information. CONTENT DIMENSION - the whats aspect of information. FORM DIMENSION - the hows aspect of information.

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Information

DIMENSIONS OF INFORMATION
See Figure 1.6 page 21

TIME - when
Timeliness Currency

FORM - how
Detail Presentation

CONTENT- what
Accuracy Relevance Completeness

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Knowledge Workers

YOUR ROLE AS A KNOWLEDGE WORKER

To be successful today as a knowledge worker, you need to understand: The true nature of information (its dimensions). How to be an information-literate knowledge worker. Your ethical responsibilities of working with information.

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Knowledge Workers

AN INFORMATION-LITERATE KNOWLEDGE WORKER

1. can define what information is needed 2. knows how and where to obtain information 3. understands the meaning of information 4. can act appropriately on information to achieve the greatest advantage.
In all instances, he or she uses information according to legal and ethical constructs.

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Knowledge Workers

As a Knowledge Worker, You Have 5 Charges

1.Define what information you need. 2.Know how and where to obtain information. 3.Understand the meaning of information. 4.Act appropriately based on information. 5.Use information adhering to both legal and ethical constructs.

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Knowledge Workers

Charges #1-4 relate to how you use information for the benefit of your organization.
Charge #5 relates to using information in a socially responsible way. This relates to ETHICS - sets of principles or standards that help guide behavior, actions, and choices.

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Knowledge Workers

Ethics are often different from laws. Laws require or prohibit some action on your part. Ethics are more of a matter of personal interpretation. What may be ethical to one person is not necessarily to another. As an information-literate knowledge worker, your actions with respect to using information should always be both legal and ethical.

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TO SUMMARIZE
We are indeed in the information age. All businesses must coordinate their use of IT, information, and people (The MIS Challenge). The many forces shaping business today include:

Globalization Competition Information as a key resource The virtual workplace and telecommuting Electronic commerce Knowledge worker computing.

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TO SUMMARIZE

Businesses are using information technology (IT) in three ways:

to support information-processing tasks as an enabler of innovation as a collapser of time and space

Information is also a key resource in business today. The value of information can be defined according to its dimensions:
Time (when) Content (what) Form (how)

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TO SUMMARIZE
Finally, people are the most important resource in any organization. As an information-literate knowledge worker, you have 5 charges: 1.Define what information you need 2.Know how and where to obtain information 3.Understand the meaning of information 4.Act appropriately based on information 5.Use information legally and ethically