STRETEGIC MANAGEMENT

Assignment: Vision and mission statements of 5 organizations Submitted to: Sir Yasir Aftab Farooqi Submitted by: Asra Farooq Butt 10012720-059

UNIVERSITY OF GUJRAT

Vision statement:
*Vision is the art of seeing what is invisible to others* Definition: Corporate vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms

Mission statement:
A mission statement is a formal short written statement of the purpose of existence of an organization.

Components of mission statement:

1. Customers 2. Product & service 3. Market 4. Technology 5. Concerns(survival,growth& profitability) 6. Philosophy 7. Self image 8. Concern for public image 9. Concern for employees

Vision And Mission Statements Of Five Different Organizations:

Organization 1 Name kayseria Gloria jeans caf nike Holiday inn hotel Bank alfalah

Kayseria - Magic in Prints

Our Vision:
"Clothing the world with beautiful and unique fabric of the highest quality"

Mission Statement:

"Our mission is to provide beautiful and unique fabrics of the highest quality with good value for money to the world market. We are dedicated to providing designs that are exclusive and original that embrace a beautiful fusion of colors and creativity inspired by ethnic genius and rooted in spirituality."

Our Vision:
Gloria Jean's Coffees will be the most loved & respected coffee company worldwide

Mission Statement:

Gloria Jean's Coffees is committed to building a unified family who consistently serve the highest quality coffee and provide outstanding and personalized service in a vibrant store atmosphere

2 6

Our vision:
To carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.

Mission Statement: 6

1 3

To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete. Bill Bowerman

Our Vision:
To win in service by proactively offering customers the most valuable assistance, information and support in uniquely warm and caring manner

Mission Statement:
Great hotels guests love

Our Vision:
To be the premier organization operating locally & internationality that provides the complete range of financial services to all segments under one roof

MISSION STATEMENT:

To develop & deliver the most innovative products, manage customer experience, deliver quality services that contributes to brand strength, establishes a competitive advantage and enhances profitability, thus providing value to the stakeholders of the bank