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Gemiusadmonitor: Czech Republic, Hungary, Poland, Slovakia
Gemiusadmonitor: Czech Republic, Hungary, Poland, Slovakia
Gemiusadmonitor: Czech Republic, Hungary, Poland, Slovakia
gemiusAdMonitor
//
gemiusAdMonitor
Czech Republic, Hungary, Poland, Slovakia
01101
01101
010 00101
110101
0 1 0 0 0 1 0 1 0 1 10 11 00 011 00 011
011
0 1 0 1
0 0 1
0 1 0 1
0 10 100 11
00 10011 0 010 01 1 0 1
0101
0 10 11 0 1 0 01 1 0 1
0 0 1
0100
0001011
0 1 0 1
0101
0101
010 10101
010101
0 1 0 1
0100
0 0 1
001001
01
001010101
001010101
0 0 1 0 1 0 1 0 1
0001011 01
0 1 00 00 1001100 11 0 10 1 0 1
0101
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
H1 2011
02
gemiusAdMonitor
gemiusAdMonitor
01101
010 00101 110101
0101
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
0 0 1
001010101
0001011
0101
03
gemiusAdMonitor
// Contents
01101
010 00101 110101
0101
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
001010101
0001011
0101
0 0 1
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Page 04
Page 22
Page 31
04
gemiusAdMonitor
//
01101
01101
010 00101
110101
0 1 0 0 0 1 0 1 0 1 10 11 00 011 00 011
011
0 1 0 1
0 0 1
0 1 0 1
0 10 100 11
0101
0101
010 10101
0 1 0 1
0100
01
011
001010101
001010101
001010101
0 0 1 0 1 0 1 0 1
0001011 01
0 1 00 00 1001100 11 0 10 1 0 1
0101
0101
0 0 1
00 10011 0 010 01 1 0 1
0001011
0 1 0 1
010101
0 0 1
001001
001001
0101
0 10 11 0 1 0 01 1 0 1
0 0 1
0100
0 1 0 1
0 0 1 0 1 0 1 0 1
0 1 0 1
010101
010 10101
001001
0 0 1
0 0 1
0100
0 1 0 1
0101
0 1 0 1
0101
011
01
0 0 1 0 1 0 1 0 1
010101 0101
01000101 0101
0101
001001
0101
001010101
05
gemiusAdMonitor
H1 2011
0,59%
0,50%
0,46%
0,40%
0,30%
0,30%
0,25%
0,20%
0,10%
01101
0,00%
Slovakia
0101
011
0 1 0 1
0 0 1
0 1 0 1
0101
0101
010101
0100
Czech Rep.
Hungary
0 0 1
001010101
0001011
0101
Poland
001001
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners + rich media (Toplayer,
Preroll, Expand, etc.)
06
gemiusAdMonitor
H1 2011
Slovakia
300x300
728x90
250x250
81,9%
8,3%
12,4%
Hungary
728x90
54,6%
300x250
51,9%
250x250
55,0%
Czech Rep.
300x300
01101
49,9%
480x300
300x600
34,9%
27,4%
0101
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
001010101
0001011
0101
0 0 1
Poland
01
001010101
750x200
50,1%
300x250
750x300
27,8%
21,1%
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
07
gemiusAdMonitor
H1 2011
728x90
0,10%
0,12%
250x250
01101
0,08%
011
0 1 0 1
0 0 1
0 1 0 1
0101
0100
0,20%
0,24%
0,28%
0,32%
0 0 1
001010101
0001011
0101
0,16%
001001
0101
010101
0,12%
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
08
gemiusAdMonitor
H1 2011
728x90
300x250 0,20%
0,13%
250x250
01101
0,10%
011
0 1 0 1
0 0 1
0 1 0 1
0101
0100
0,16%
0,18%
0,20%
0,22%
0 0 1
001010101
0001011
0101
0,14%
001001
0101
010101
0,12%
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
09
gemiusAdMonitor
H1 2011
300x300
0,20%
480x300
0,34%
300x600
01101
0,12%
011
0 1 0 1
0 0 1
0 1 0 1
0101
0100
0,24%
0,28%
0,32%
0,36%
0 0 1
001010101
0001011
0101
0,20%
001001
0101
010101
0,16%
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
010
gemiusAdMonitor
H1 2011
0,14%
0,21%
300x250
0,25%
750x300
01101
0,12%
011
0 1 0 1
0 0 1
0 1 0 1
0101
0100
0,18%
0,20%
0,22%
0,24%
0,26%
0 0 1
001010101
0001011
0101
0,16%
001001
0101
010101
0,14%
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
011
gemiusAdMonitor
H1 2011
0,33%
990x200
Slovakia
0,26%
468x300
01101
0,24%
300x300
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
0,00%
001010101
0001011
0101
0 0 1
0,05%
0,10%
0,15%
0,20%
0,25%
0,30%
0,35%
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
012
gemiusAdMonitor
H1 2011
214x200
0,61%
750x90
Hungary
0,47%
01101
980x100
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
0 0 1
001010101
0001011
0101
01
0,00%
001010101
010 10101
0 1 0 1
0,27%
0,10%
0,20%
0,30%
0,40%
0,50%
0,60%
0,70%
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
013
gemiusAdMonitor
H1 2011
300x600
0,34%
970x210
Czech Rep.
01101
0,24%
418x120
0,23%
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
0,00%
001010101
0001011
0101
0 0 1
0,05%
0,10%
0,15%
0,20%
0,25%
0,30%
0,35%
0,40%
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
014
gemiusAdMonitor
H1 2011
750x300
0,25%
970x300
Poland
0,24%
01101
950x200
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
0 0 1
001010101
0001011
0101
01
0,00%
001010101
010 10101
0 1 0 1
0,24%
0,05%
0,10%
0,15%
0,20%
0,25%
0,30%
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
015
gemiusAdMonitor
H1 2011
0,30%
0,25%
0,20%
0,15%
0,10%
01101
0,05%
011
0 1 0 1
0 0 1
0 1 0 1
0101
0101
010101
0100
0 0 1
001010101
0001011
0101
0,00%
001001
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
016
gemiusAdMonitor
H1 2011
01101
0,00%
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
001010101
0001011
0101
0 0 1
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
017
gemiusAdMonitor
H1 2011
01101
0,05%
0,00%
0101
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
001010101
0001011
0101
0 0 1
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
018
gemiusAdMonitor
H1 2011
0,25%
0,20%
0,15%
0,10%
0,05%
01101
0,00%
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
001010101
0001011
0101
0 0 1
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Analysed Ads:
Regular banners only
Source: gemiusDirectEffect 2011 H1
019
gemiusAdMonitor
//
01101
01101
010 00101
110101
0 1 0 0 0 1 0 1 0 1 10 11 00 011 00 011
011
0 1 0 1
0 0 1
0 1 0 1
0 10 100 11
0101
0101
010 10101
0 1 0 1
0100
01
011
001010101
001010101
001010101
0 0 1 0 1 0 1 0 1
0001011 01
0 1 00 00 1001100 11 0 10 1 0 1
0101
0101
0 0 1
00 10011 0 010 01 1 0 1
0001011
0 1 0 1
010101
0 0 1
001001
001001
0101
0 10 11 0 1 0 01 1 0 1
0 0 1
0100
0 1 0 1
0 0 1 0 1 0 1 0 1
0 1 0 1
010101
010 10101
001001
0 0 1
0 0 1
0100
0 1 0 1
0101
0 1 0 1
0101
011
01
0 0 1 0 1 0 1 0 1
010101 0101
01000101 0101
0101
001001
0101
001010101
020
gemiusAdMonitor
H1 2011
Telecommunications
8,3%
Automotive
2,4%
Food
2,8%
29,4%
Trade
3,6%
Beverages and Alcohol
4,9%
7,0%
Pharmaceuticals
01101
9,1%
011
0 1 0 1
0 0 1
0 1 0 1
0101
0100
Real Estate
Computers and Audio Video
01
001010101
010 10101
0 1 0 1
0 0 1
001010101
0001011
0101
9,8%
001001
0101
010101
20,2%
0 0 1 0 1 0 1 0 1
Other
01000101 0101
0101
001001
021
gemiusAdMonitor
H1 2011
1,50%
Telecommunications
1,11%
0,76%
Automotive
0,71%
Food
0,71%
Real Estate
0,53%
0,53%
Trade
01101
011
0 1 0 1
0 0 1
0101
0101
010101
0100
0101
0,44%
0,32%
0,22%
0,16%
01
001010101
010 10101
0 1 0 1
Pharmaceuticals
0 0 1
001010101
0001011
0,44%
001001
0 1 0 1
0,49%
0 0 1 0 1 0 1 0 1
0,0%
0,2%
0,4%
0,6%
0,8%
1,0%
1,2%
1,4%
1,6%
01000101 0101
0101
001001
022
gemiusAdMonitor
H1 2011
6,6%
1,7%
1,8%
2,2%
3,1%
31,4%
Food
Pharmaceuticals
3,8%
4,9%
Trade
Media, Books, CD & DVD
5,1%
01101
Real Estate
0101
011
0 1 0 1
0 0 1
0 1 0 1
0101
010101
0100
0 0 1
001010101
0001011
0101
23,1%
001001
0101
01
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001010101
010 10101
0 1 0 1
13,2%
Other
001001
023
gemiusAdMonitor
H1 2011
0,93%
0,67%
Food
0,55%
Leisure Time
0,49%
Trade
0,33%
Automotive
0,32%
0,28%
0,28%
01101
010 00101 110101
0101
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
001010101
0001011
0101
0 0 1
Telecommunications
0,20%
Pharmaceuticals
0,20%
Household Products
0,20%
0,20%
0,19%
0,18%
Real Estate
0,15%
01
001010101
010 10101
0 1 0 1
0,26%
0 0 1 0 1 0 1 0 1
0,0%
0,2%
0,4%
0,6%
0,8%
1,0%
01000101 0101
0101
001001
024
gemiusAdMonitor
H1 2011
7,3%
1,9%
2,3%
29,2%
3,1%
Trade
4,9%
5,4%
Pharmaceuticals
5,6%
01101
011
0 1 0 1
0 0 1
0 1 0 1
0101
010101
0100
0 0 1
001010101
0001011
0101
01
001010101
010 10101
0 1 0 1
18,8%
10,8%
001001
0101
5,8%
0 0 1 0 1 0 1 0 1
Other
01000101 0101
0101
001001
025
gemiusAdMonitor
H1 2011
0,42%
0,41%
Real Estate
0,39%
0,39%
0,38%
Food
0,36%
0,36%
0101
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
Household Products
0,29%
0,26%
0101
0,18%
Leisure Time
0,16%
Trade
0,16%
Pharmaceuticals
0,15%
0 0 1
001010101
0001011
01
001010101
010 10101
0 1 0 1
0,30%
011
Automotive
Telecommunications
01101
0 1 0 1
0,33%
0 0 1 0 1 0 1 0 1
0,0%
0,1%
0,2%
0,3%
0,4%
0,5%
01000101 0101
0101
001001
026
gemiusAdMonitor
H1 2011
9,1%
17,0%
Trade
Personal Care and Hygiene
3,3%
Automotive
5,0%
Food
Beverages and Alcohol
5,7%
16,1%
8,2%
01101
Leisure Time
010 00101 110101
0101
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
0 0 1
001010101
0001011
0101
01
10,0%
Pharmaceuticals
Clothing & Accessories
Household Products
001010101
010 10101
0 1 0 1
12,5%
9,3%
0 0 1 0 1 0 1 0 1
Other
01000101 0101
0101
001001
027
gemiusAdMonitor
H1 2011
Food
0,83%
0,80%
0,63%
Household Products
0,60%
Leisure Time
0,59%
0,54%
Telecommunications
0,49%
Automotive
01101
0101
011
0 0 1
0 1 0 1
0101
0100
0,41%
0,41%
0101
0,39%
0,27%
0,25%
0 0 1
001010101
0001011
0,20%
01
001010101
010 10101
0 1 0 1
0,42%
Pharmaceuticals
001001
0101
010101
Trade
0 1 0 1
0,45%
0 0 1 0 1 0 1 0 1
0,0%
0,2%
0,4%
0,6%
0,8%
1,0%
01000101 0101
0101
001001
028
gemiusAdMonitor
//
01101
01101
010 00101
110101
0 1 0 0 0 1 0 1 0 1 10 11 00 011 00 011
011
0 1 0 1
0 0 1
0 1 0 1
0 10 100 11
0101
0101
010 10101
0 1 0 1
0100
01
011
001010101
001010101
001010101
0 0 1 0 1 0 1 0 1
0001011 01
0 1 00 00 1001100 11 0 10 1 0 1
0101
0101
0 0 1
00 10011 0 010 01 1 0 1
0001011
0 1 0 1
010101
0 0 1
001001
001001
0101
0 10 11 0 1 0 01 1 0 1
0 0 1
0100
0 1 0 1
0 0 1 0 1 0 1 0 1
0 1 0 1
010101
010 10101
001001
0 0 1
0 0 1
0100
0 1 0 1
0101
0 1 0 1
0101
011
01
0 0 1 0 1 0 1 0 1
010101 0101
01000101 0101
0101
001001
0101
001010101
029
gemiusAdMonitor
gemiusAdMonitor
// Methodological note
01101
The source of the data is the gemiusDirectEffect research, which is one of the most frequently
used advertisement monitoring systems in the CEE region.
Every campaign having place in the scrutinised quarter was included in the research, except the
ones that had less than 1000 impressions in the analysed period.
Average CTR (click through ratio) - an average of quotients (cookie clicks/cookie impressions) for
each creative of a given ad format/sector.
For the most popular sectors the others category gathers all branches, for which frequency of
occurrence was smaller than 5.
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
001010101
0001011
0101
0 0 1
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
030
gemiusAdMonitor
// Definitions (1/2)
01101
010 00101 110101
0101
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
001010101
0001011
0101
0 0 1
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
gemiusAdMonitor
001001
Most often used ad formats the relation between the number of each of creatives being one of
15 most popular forms of creatives to the overall number of creatives.
Average number of impressions per creative for given ad formats average number of cookie
impressions per creative in a given creative form.
Average number of clicks per creative for given ad formats average number of cookie clicks per
creative in a given creative form.
Average CTR (click through ratio) average of quotients (cookie clicks/cookie impressions) for
each creative of a given ad format.
031
gemiusAdMonitor
gemiusAdMonitor
// Definitions (2/2)
01101
Share of campaigns using specific ad formats the percentage of campaigns that use a given
creative format in the total number of campaigns.
Share of campaigns by sectors - the percentage of campaigns in a given sector in the total
number of campaigns.
Share of ad impressions by sectors the percentage of cookie impressions for a given sector in
the total number of impressions.
Share of ad clicks by sectors the percentage of cookie clicks for a given sector in the total
number of clicks.
Share of ad clicks by sectors the percentage of cookie clicks for a given sector in the total
number of clicks.
Average number of ad impressions per campaign by sectors the number of cookie impressions
for a given sector by the number of campaigns in these sectors.
Average CTR (click through ratio) by sectors average of quotients (cookie clicks/cookie
impressions) for each creative of a given sector.
Most often used ad formats by sectors top three most often used ad formats in particular
sectors.
011
0 1 0 1
0 0 1
001001
0 1 0 1
0101
0101
010101
0100
001010101
0001011
0101
0 0 1
01
001010101
010 10101
0 1 0 1
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
032
gemiusAdMonitor
//
Gemius SA
Wooska 7 Street
02-675 Warsaw, PL
www.gemius.com
01101
01101
010 00101
110101
0 1 0 0 0 1 0 1 0 1 10 11 00 011 00 011
011
0 1 0 1
0 0 1
0 1 0 1
0 10 100 11
00 10011 0 010 01 1 0 1
0101
0 10 11 0 1 0 01 1 0 1
0 0 1
0100
0001011
0 1 0 1
0101
0101
010 10101
010101
0 1 0 1
0100
0 0 1
001001
01
001010101
001010101
0001011 01
0 1 00 00 1001100 11 0 10 1 0 1
0101
0 0 1 0 1 0 1 0 1
01000101 0101
0101
001001
Marta Klepka
marta.klepka@gemius.com
0 0 1 0 1 0 1 0 1
Press contact:
International Marketing Director
marketing@gemius.com