Advertising involves producing a series of unique solutions. Any systematic approach to planning advertising has to stimulate imagination. Ideal planning methods must be: 1. Realistic. 2. Pragmatic. 3. Fundamental. 4. Structured. They must set a framework within which imagination is to work.
Advertising involves producing a series of unique solutions. Any systematic approach to planning advertising has to stimulate imagination. Ideal planning methods must be: 1. Realistic. 2. Pragmatic. 3. Fundamental. 4. Structured. They must set a framework within which imagination is to work.
Advertising involves producing a series of unique solutions. Any systematic approach to planning advertising has to stimulate imagination. Ideal planning methods must be: 1. Realistic. 2. Pragmatic. 3. Fundamental. 4. Structured. They must set a framework within which imagination is to work.