"A Study of consumer preference towards Cadbury and nestle chocolates"

SUBMITED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF BACHELOR OF BUSINESS MANAGEMENT DEGREE COURSE OF BANGALORE UNIVERSITY

BY

RINKU MICHAEL
REG.NO O9KUC18153 UNDER THE GUIDANCE OF MR. ARVIND REDDY

M.S. RAMAIAH COLLEGE OF ARTS, SCIENCE AND COMMERCE, BANGALORE- 54 2011-12

M.S. RAMAIAH COLLEGE OF ARTS, SCIENCE & COMMERCE

(Affiliated to Bangalore University, Recognized by Govt. Of Karnataka) Approved by AICTE & Accredited by NAAC

M.S.Ramaiah Nagar, MSRIT POST, Bangalore 560054 E-mail: msrcasc@irjsrcasc.org Website: www.msrcasc.org

CERTIFICATE

This is to certify that the project report entitled "A Study on consumer preference towards Cadbury and nestle chocolates " prepared and submitted by Mr. RINKU MICHAEL, Reg. no 09KUC18153 in partial fulfillment for the award of degree in Bachelor of Business Management is record of bonafide work done by him during his period of study (2011-2012) in M.S.RAMAIAH COLLEGE OF ARTS SCIENCE AND COMMERCE.

This project has not previously formed the basis for the award of any degree diploma fellowship or other similar title of any other university.

HEAD OF THE DEPARTMENT

PRINCIPAL

GUIDE CERTIFICATE
This is to certify that this dissertation titled "A Study on consumer preference towards Cadbury and nestle chocolates " is based on an original work done by Mr. Rinku Michael of M.S. Ramaiah College under my Guidance. This has not formed a basis for the award of any Other Degree/Diploma by any University or institute.

PLACE: BANGALORE DATE:

(MR.ARVIND REDDY)

STUDENT DECLARATION
I hereby declare that the project titled, "A Study on consumer preference towards Cadbury and nestle chocolates" Submitted in partial fulfillment for the bachelor of Business management of Bangalore University, This is my original work and not submitted for the award of any other degree, diploma, fellowship or other similar titles in any university or institute

PLACE: BANGALORE

ACKNOWLEDGEMENT
Besides any noble work, there must be some force and inspiration, like wise preparation of this project report was not an easy task for me .1 needed ample and distinguishable guidance from well-known persons, who are much more related in this area. In this context I express my deep sense of gratitude to .,. , for his constant help and guidance threw out the period of preparation of this project.

I express my special thanks to Mrs. Sakuntala Samuelson Principle, Mr. SURESH, head of department and my guide Mr. ARVIND REDDY, for his valuable advice and guidance and support in course of completion of the project work

I take this opportunity to thank my other teachers, Friends, for their support and encouragement

I express my sincere gratitude and thanks to my beloved parents for all their support and encouragement and support during the period of study

RINKU MICHAEL

CONTENTS

SL NO

TITLE

PAGE NO

1. 2. 3. 4. 5. 6.

INTRODUCTION RESEARCH DESIGN COMPANY PROFILE

1-18 19-25 26-42

ANALYSIS AND INTERPERTATION OF DATA 43-82 SUMMARY OF FINDINGS SUGGESTIONS BIBLOGRAPHY ANNEXURE 82-83 83-84 84-85 86-91

LIST OF TABLES
TABLE NO 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 TITLE Table showing the liking for chocolates Table showing different types of age groups liking chocolates Table showing preference according to different age groups Table showing brand preference Table showing purchase of different Cadbury chocolates Table showing purchase of different nestle chocolate Table showing overall purchase of sub-brands of chocolates Table showing preference of sub-brands of Cadbury chocolates Table showing preference of sub-brands of nestle chocolates Table showing influencing factor during purchase of chocolates Table showing influencing factor during purchase of Cadbury chocolates Table showing influencing factor during purchase of nestle chocolates Table showing factors giving most satisfaction for consumers Table showing factors giving most satisfaction for consumers in Cadbury Table showing factors giving most satisfaction for consumers in nestle Table showing preference of form of chocolate Table showing pack of chocolate preferred Table showing preference of promotion offers Table showing factors affecting purchase of chocolates Table showing media of advertisement Table showing frequency of consumption of chocolates Table showing the reasonable price of chocolate Table showing consumers brand loyalty Table showing reaction of consumer if new brands are introduced PAGE NO 42 43 44 46 47 49 50 52 54 56 58 60 62 64 66 68 69 70 71 73 75 76 78 80

LIST OF GRAPHS
GRAPH NO 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 TITLE Graph showing the liking of chocolate Graph showing different age groups for liking of chocolate graph showing preference according to age groups Graph showing brand preference Graph showing Cadbury chocolate purchased by people Graph showing nestle chocolate purchased by people Chart showing sub-brands of chocolate purchased by people Graph showing preference of sub-brands of Cadbury chocolate Graph showing preference of sub-brands of nestle chocolate Graph showing influencing factor during purchase of chocolates Graph showing influencing factor during purchase of Cadbury Graph showing influencing factor during purchase of nestle chart showing factors giving most satisfaction to consumers Graph showing factors giving most satisfaction for consumers in Cadbury Graph showing factors giving most satisfaction for consumers in nestle Graph showing form of chocolate preferred by people Graph showing pack of chocolate preferred by people Graph showing promotional offers Graph showing factors affecting purchase Graph showing media of advertisement influencing purchase Graph showing frequency of consumption Graph showing reasonable price of chocolate Graph showing consumer brand loyalty 4.23 4.24 Graph showing reaction of consumers if new brand is introduced PAGE NO 42 43 45 46 48 49 51 53 55 57 59 61 63 65 67 68 69 70 72 74 75 77 79 81