Email Marketing and its growth in India

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by Prajesh Ghosh 1 Page

E-MAIL MARKETING & ITS PURPOSE

Directly marketing of commercial message to a group of people using electronic mails.
Every email sent to a potential or current customer could be considered email marketing. Enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business. Acquiring new customers or convincing current customers to purchase something immediately. Adding advertisements to email messages sent by other companies to their customers Powerpoint Templates

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EMAIL MARKETING A POWERFUL PLATFORM

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WHY MARKET VIA EMAIL?

Critical mass: reaches 93% of internet users (Jupiter Research) Response rates: 10x greater than direct mail (DMA) Lower costs: 1/10 the cost per communication (Andersen)

58% of consumers start their online day by reading their emails

42% of consumers said the best way to receive ads for sales and specials is via email. In the mobile market, where email usage has increased to 41.6% of users are using email on their phones Powerpoint Templates Page 4

EMAIL AS A MARKETING TOOL

Finding New Customers Branding Follow-Up Mailings

Customer Service/Tec hnical Support

EMAIL

Ongoing Communic ation

Generating Inquiries/S ales

Surveys Press Releases

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Immediate Convenient

Personalized

Cost Effective

Highly targeted

Interactive

Builds credibility Easy test Measurable

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INDIA ADOPTING EMAIL MARKETING

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INDIA-LARGER ATTENTION IN DIGITAL MARKETING SPACE

Younger and older residents are reaching online. Indian online population is enjoying now the simplicity with which they can reserve their tickets, or buying stuff at much cheaper prices. Email being one of the major digital channels for companies to constantly connect with their huge subscriber base A high number of India marketers (62%) feel that the Email and SMS marketing programs are effective in meeting agreed goals Majority of India marketers (36%) wanted a code of conduct by an industry body like IAMAI while 31.5% of participants who believe stronger anti-spam laws in India Powerpoint Templates Page 8 like CAN-SPAM would curb the SPAM campaigns.

CONT...
THE CROSS CHANNEL SEGMENT

Indian marketers starts moving from multichannel to cross channel marketing

MOBILE

EMAIL

SOCIAL

36% of Indian marketers invested more than10% of their budgets in email-Marketing Powerpoint Templates

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 India e-Marketing Outlook 2012 report, marketers in India expect to increase the use of social media and email to reach their customers in 2012

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Trends OF E-MAIL MARKETING in USA and India

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TRENDS OF E-MAIL MARKETING IN USA

Provides content that encourage interaction and promotes encouragement, dialog or feedback. Add Facebook, Twitter, LinkedIn and other social media sites to your email marketing campaigns.

Marketers using video embedded templates to convey their message.

Track how your recipients respond to specific content and integrate new sending strategies accordingly. Always thoroughly test your new content before starting a new campaign.

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TRENDS OF E-MAIL MARKETING IN USA

Give rise to mobile email quantification! A major hurdle in mobile email marketing is how well people can view your message on their phone and mobile device screens. Using Double opt-in to make sure email can only hit to inbox and not in spam. Removed from e-mailing list if the prospects is converted to client or lost to other competitors

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TRENDS OF E-MAIL MARKETING IN INDIA

Rich HTML messages with judicious use of text, images and links can provide a compelling interest with consumers. Provide the Viral Marketing features.

Dont flood emails in a day thinking consumers will read all of them, need to evaluate the frequency of email.
Indian Marketers start providing the option to reply back and opt-out. Identify best time to send emails. Increase customer loyalty with special offers, gifts, etc.

Marketers are using customized newsletters to categorize customers. Powerpoint Templates Page 14

NATIONAL VS INTERNATIONAL
INDIA EMAIL MARKETERS
CRM HTML AND PLAIN TEXT EMAIL TEMPLATES CAMPAIGN MANAGEMENT REPORTING AND ANALYTICS MASS MAILING

USA EMAIL MARKETERS

CRM HTML , VIDEO AND PLAIN TEXT EMAIL TEMPLATES CAMPAIGN MANAGEMENT REPORTING AND ANALYTICSC CUSTOMISED OPT-OUT SOCIAL MEDIA TAGING

WEB FORM Powerpoint Templates

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Opportunity and threat to email marketing in India

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OPPORTUNITY FOR EMAIL MARKETING IN INDIA

Small business, who are always ready to reach wider audience with minimum investment. The potential to engage a much larger audience in an interactive environment. The volume of the emails sent by Indian companies is 1 billion a month. Lack of best practice consulting Bulk and Blast perception Low email analytics measurement Quality of emails is poor Powerpoint Templates Emails ROI yet to be seen Page 17

THREATS TO EMAIL MARKETING IN INDIA

SMS Marketing
Businesses can send text messages right to the cell phones of customers and potential customers, reaching thousands in an instant. SMS marketing has the added advantages of portability Recipients pay immediate attention to the message. Chances are low to discard the message unopened The text message is not consigned to a junk folder; thePowerpointis notified immediately that it has recipient Templates Page 18 arrived

THREATS TO EMAIL MARKETING IN INDIA

Social Media Marketing
Popularity of Social networking sites growing rapidly

Social networking sites offers creative option to interact with your potential customers
Information and updates is not consigned to a junk folder.

Business segmentation is much easier

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MAJOR EMAIL MARKETING VENDORS IN INDIA

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MAJOR BRANDS IN EMAIL MARKETING

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ROLE OF ANALYTICS IN EMAIL MARKETING

Using Analytics, email marketers gain greater control over the effectiveness and cost-efficiency of each campaign. Email analytics reports show how many prints, forwards and link clicks your message produced. Email analytics reports tell you who opened the email. Some email tracking services can trace the countries your subscribers are from. Email analytics provide lots of benefits for email senders in building business relationship with the recipients and converting them into buyers Powerpoint Templates Page 22

ANALYSIS OF EMAIL MARKETING

Email marketing should use for drawing customer attention, not make them scare.

Marketers should run a test before email blast to their prospects, to make sure template look well formatted and error free.

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ANALYSIS OF EMAIL MARKETING

Always apply a tag to your prospects, so that you can target your customers with appropriate newsletters.

Schedule your automated follow-up sequence, so that all newsletters can send out in the right order at right time.

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ANALYSIS OF EMAIL MARKETING

The important steps after an email blast is to check the statistics of your email blast.

Always use a customize unsubscribe link to your emails.

Never send a newsletters to a client who is either converted as your Templates lost it to your Powerpoint client or you Page 25 competitors

Th@nk You!
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