From Market of Mind To Mind of The Market Sent

FROM MIND to MARKET
crafting innovation together
Realizing Innovative Ideas

navneet.bhushan@crafitti.com +91 9902766961 www.crafitti.com
The Innovation Week @ Bosch Bangalore 19th April 2012

Confidential April 20, 2012 1
Thank You
FROM MARKET of the MIND to MIND of the MARKET

What is this?

Confidential
April 20, 2012
Is Innovation Emergence of something NEW?


Confidential
April 20, 2012
. Requires painstaking hard work

3,604 cups of coffee have been made into a giant Mona Lisa in Sydney , Australia . The 3,604 cups of coffee were each filled with different amounts of milk to create the different shades!!

Confidential
Crafitti Consulting Private Ltd.
April 20, 2012

Confidential
April 20, 2012
http://www.fastcodesign.com/1662020/eye-candy-solidvase-is-a-3-d-pic-of-splashing-milk
The Singaporean designer Fung Kwok Pan has managed to capture the flow of water in solid form, and the results are stunning.
Confidential Crafitti Consulting Private Ltd. April 20, 2012 8
WHAT IS INNOVATION ..
M.K. Gandhi You be the CHANGE that you want to see in the world
Successful exploitation of IDEAS (New/Old) to change the way one understands, generate options, choose options, implement options to generate desired effects
Confidential 9
Key Messages/Questions?
Small variations in components (different shades of coffee by variation in amount of milk) can be organized to let something new emerge (any other painting/picture besides the Giant Mona Lisa) A small variation in inputs may create different pictures (giant Mona Lisa or different flower vases) but it will always look similar For true change innovation we need truly new ideas/different ideas or if one may innovative ideas this can not be sourced to a single source like variation in milk in coffee cups or 3D pictures of splashing milk. WE NEED TO GO TO THE MARKET OF THE MIND
The MARKET of the MIND

Thoughts and Ideas

IDEAS are those thoughts that bring in the genesis of change many times fundamental.
These are thoughts that one doesnt get in regular run-ofthe-mill thinking. ~~~ THINKING FOR IDEAS
GETTING TO IDEAS IN THE MARKET OF MIND

IDEAS can happen serendipitously in human mind. They can happen at any time. They can be fleeting glimpses of problem solutions, can be dreams of possible new opportunities, can be new design structures or simply new experiences. IDEAS doesnt happen just like that. They come to prepared minds. Only prepared minds can transform these thoughts into change. It requires an ability to generate and execute at the same time.
IDEAS need to be crafted through orchestrated immersion. Contrary to popular belief of organization having lots of ideas and it is all about execution, our experiences show ideas need to be crafted through orchestrated immersion of minds that work inside and with the enterprises.
Confidential
12
April 20, 2012
Innovative Ideas need imagination/thinking of what is deemed not possible currently


Confidential
April 20, 2012
13
How to Think for Innovative Ideas

Think Systems Systems Thinking Think Value Value/Lean Thinking Inventive Thinking Inventive Problem Solving
Confidential
April 20, 2012
14
An Integrated Approach LEAN INVENTIVE SYSTEMS THINKING

Inventive Thinking
(Ideality Functions Resources)
Lean Thinking
(Minimize Waste Maximize Value)
Systems Thinking
(Holistic Approach Exploring Complexity)
LIST
Analytical Thinking
Confidential
Logical Thinking
April 20, 2012
15
SYSTEM
When we talk about definition of a System - from fundamental principles point of view Set of elements (Energy-matter organized in space-time) working together (exchanging energy and information) to achieve an objective or perform a function (Create Change in Matter, Energy and Information in Spacetime). When the system is achieved by thought and consciousness we make systems artificial. The ability to create and control CHANGE is Power.
Confidential
April 20, 2012
16
What is a Technical System?

Anything that performs a function is a Technical System A function is an intended direct (physical) action of the tool on the object
Formulation of Functions
Model of a Function
Tool function
Correct (If not, Correct it)
Object
Fan cools the Body Lens magnifies the Object Hot air dries hair Incandescent bulb illuminates the room Air Conditioner improves our comfort Lightning Rod attracts lightning Microwave Oven cooks Food
Confidential 17
FUNCTIONALITY Let us design a new tooth brush
Are we designing a New Tooth Brush?
We are Designing A Capability to Clean Teeth
Confidential
FUNCTIONALITY - Higher Level and Knowledge from Other fields

How others have performed this function
Clean Teeth == Cleans Solid

Confidential
Knowledge of all fields!

25 Ways available for function : Cleans Solid
25 New Directions to Think for designing the New Capability for Cleaning Teeth
Confidential
Desorption Acoustic Cavitation Acoustic Vibration Cavitation Combustion Jet Erosion Spark Erosion Electrochemical Erosion Electron Impact Desorption Laser Evaporation Ionic Action Radioactivity
Redox Reactions Hydrodynamic Cavitation Laser Gettering Ultrasonic Oscillation Friction Cryolysis Photo-Oxidation Optohydraulic Effect Explosion Thermo-destruction Dissolution Mechanical Action/Brushes Electrolysis
Cybersonic2 Oral Hygiene System Free Brush Heads

Introduced in December 2002, the Cybersonic2 adds a new deminsion to the Cybersonic line. This is the new and imprioved version of the Cybersonic oral-care system. The brush head has been redesigned so Cybersonic now offers users a choice; the round brush design of the original Cybersonic or the new "traditional" brush head design of the Cybersonic2. The flosser now features pre-strung flossing heads which are disposable.
Other features include:

Cleans at 41,000 gentle sonic strokes per minute Patented spring-action bristles Attacks heavy plaque build-up and staining Reaches awkward areas with ease Power handle light indicates system is recharging
Confidential
Intellectual Property and Patent Systems


Accumulation, use and exploitation of IP is one of the primary forces driving economic and social development in this century Need for effective and efficient IP Generation systems These assets provide a solid foundation for wealth creation
Patent is a a Legal grant by a Government Terms of grant
In return for disclosing an invention publicly so that others can learn from it, and paying the processing fees, the Govt. of the country will grant the inventor of the invention the rights to exclude others from making, using, or selling the invention for a limited period of time
The Patent System Fuel for the Globalizing World PATENTS ARE AN EXCELLENT AND MOST COMPREHENSIVE SOURCE OF TECHNOLOGICAL INFORMATION
The PATENT System
TECHNOLOGICAL ADVANCEMENTS
Confidential
PATENT
An important function of the patent system is disclosure, i.e., a patent gives the public access to information regarding new technologies in order to stimulate innovation and contribute to economic growth.
The English word patent is derived from the Latin word patere meaning ,to be open.
A Boy in 1895 asked a question?

If a light wave was to be stationary one could scoop out a handful of light just like ice-cream?
When in 1946 A 20 years old engineer. in Soviet Union Navy discovered (after studying large number of inventions, patterns in Technical systems) and proposed
Technological Systems also just like living systems evolve and One can identify stages of evolution of technical systems
which can be used to predict and develop next generation technical systems .
Confidential
He was sent to Jail .

25 April 20, 2012
Lets hear his story ..

1946,
WW II has just ended
Genrich S. Altshuller (Oct.15 1926 - Sept. 24,1998)
A 20 years old Engineer in Baku, USSR, working in USSR Navy Patent Office, thought
To develop a method for systematic invention that could transform engineering creativity from MAGIC, attainable by few, into a logical discipline available to many more. He Conjectured, the key secrets of inventiveness should NOT be sought inside the inventors minds, but rather in the logic of inventions themselves.
Confidential 26
1946 Patent Officer in Russian Navy Discovered patterns in patents, published paper. Sent to Gulag/Jail c 1954 released, analysed 2,500,000 patentsr a f t i n g Identified what makes a successful Invention 1956-1985 TRIZ formulated
innovation together
TRIZ Inventive-Problem Solving by Altshuller

Teoriya Resheniya Izobreatatelskikh Zadatch
Same Problems and Solutions appear repeatedly in different industries (Myth: My field is Unique ) There are a series of recognizable evolution paths for all technical systems (Myth: Evolution is Completely Random) Innovative solutions used theories outside their own area/industry (Myth: Innovation happens through Deeper Knowledge) The most powerful solutions uncover and eliminate contradictions (Myth: Optimization is the Focus)
Confidential 27 April 20, 2012
Father of TRIZ - Genrich S. Altshuller (Oct.15 1926 - Sept. 24,1998)

He uncovered the secrets of systematic creativity, successful innovation and design. The development of TRIZ involved thousands of engineers, took more than 50 years and included the analysis of millions patents worldwide. Main postulates of TRIZ: The evolution of engineering systems is not a random process, but obeys certain laws; Products/processes evolve towards the increase of perfection (ideality) by elicitation and overcoming technical and physical contradictions.
Confidential
Analyzing a Patent The TRIZ Way


Confidential

Confidential

Confidential
1. Unintentional activation of functions due to unintentional touch 2. Locking and Unlocking mechanism implemented 3. Problems with locking/unlocking ease of use of the device in general is a problem
What is an Inventive Problem?

In TRIZ parlance .. .It starts with a contradiction We try to improve one system parameter but some other parameter gets affected
Our Traditional Method to resolve such problems is to Optimize a Compromise!!!
TRIZ
Eliminate the contradiction or resolve the contradiction
Confidential
33
April 20, 2012
Problem Described in the Patent

1. Unintentional activation of functions due to unintentional touch 2. Locking and Unlocking mechanism implemented 3. Problems with locking/unlocking ease of use of the device in general is a problem
When we tried to improve/eliminate Unintentional activation of functions due to unintentional touch

By Locking and Unlocking mechanism ease of use of the device in general became a problem
April 20, 2012
Inventive Problem
Confidential
34
Elements and Principles in the TRIZ Contradiction Matrix

Parameter that gets worse
Parameter to improve
Recommended principles
TRIZ - Contradiction Matrix Elements

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Weight of moving object Weight of stationary object Length of moving object Length of stationary object Area of moving object Area of stationary object Volume of moving object Volume of stationary object Speed Force Tension, pressure Shape Confidential Stability of object 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. Strength Duration of action - moving object Duration of action - stationary object Temperature Brightness Use of energy by moving object Use of energy by stationary object Power Waste of energy Waste of substance Loss of information Waste of time Amount of substance
1. Segmentation 2. Extraction 3. Local Quality 4. Asymmetry 5. Combination 6. Universality 7. Nested Doll 8. Counterweight 9. Prior Counter-Action 10. Prior Action 11. Prior Cushioning 12. Equi-potentiality 13. The Other Way Round 14. Spheroidality 15. Dynamics 16. Partial or Excessive Action 17. Another Dimension 18. Mechanical Vibration 19. Periodic Action 20. Continuity of Useful Action
21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40.
Skipping Blessing in Disguise Feedback Intermediary Self-Service Copying Cheap/Short Living Mechanics Substitution Pneumatics and Hydraulics Flexible Shells/Thin Films Porous Materials Colour Changes Homogeneity Discarding and Recovering Parameter Changes Phase Transitions Thermal Expansion Strong Oxidants Inert Atmosphere Composite Materials
40 Principles
27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39.
Reliability Accuracy of measurement Accuracy of manufacturing Object affected harmful effects Object generated side effects Manufacturability Convenience of use Repairability Adaptability Complexity of device Complexity of control Level of automation Productivity
TRIZ 40 Inventive Principles

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Segmentation Extraction Local Quality Asymmetry Combination Universality Nested Doll Counterweight Prior Counter-Action Prior Action Prior Cushioning Equi-potentiality The Other Way Round Spheroidality Dynamics Partial or Excessive Action Another Dimension Mechanical Vibration Periodic Action Continuity of Useful Action
21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40.
36 April 20, 2012
Confidential
Can you Map to the problem to the parameters?

c When we tried to improve/eliminater a f t i n g i n n o v a t i o n t o g e t h e r Unintentional activation of functions due to unintentional touch

By Locking and Unlocking mechanism ease of use of the device in general became a problem
What system parameter(s) you are trying to improve?
27 Reliability
What system parameter(s) degrade?
33 Convenience of Use

Confidential
38
April 20, 2012
Principle 27. Cheap short-living objects A. Replace an expensive object with a multiple of inexpensive objects, comprising certain qualitiesr a(such nasaservicehlife, for c fting in ov tion toget er instance).
Use disposable paper objects to avoid the cost of cleaning and storing durable objects. Plastic cups in motels, disposable diapers, many kinds of medical supplies.
Principle 17. Another dimension

A. To move an object in two- or three-dimensional space.
Infrared computer mouse moves in space, instead of on a surface, for presentations.
B. Use a multi-story arrangement of objects instead of a single-story arrangement.

Cassette with 6 CD's to increase music time and variety Electronic chips on both sides of a printed circuit board
C. Tilt or re-orient the object, lay it on its side.

Dump truck
D. Use 'another side' of a given area.

Stack microelectronic hybrid circuits to improve density.
FINDING The Key Problems to solve is more important and useful than quickly solving many wrong/secondary/tertiary or non related problems
TRIZ helps you to really find the key problems by helping you to understand the system!
Confidential
40
April 20, 2012
TRIZ LAWS AND LINES OF SYSTEM EVOLUTION

A law of technological system evolution describes significant, stable, and repeatable interactions between elements of the system, and between the system and its environment in the process of its evolution
Confidential
LINES OF EVOLUTION
Laws provide a general direction of the development for next-generation systems

Lines of evolution specify stages of a systems evolution along a general direction. They also provide the upper limit of evolution as per todays technological limits
Stage 1
Stage 2 Line 1
Stage 3
Stage 4
LAW
Line 2
Line 3
On each line there are discrete stages of evolution of systems
Confidential
LAW of Increasing Dynamism

Lines of Increasing functional flexibility of functional system components Transition to continuously variable system One State System
crafting innovation together crafting innovation together
Multi State System
Continuously Adaptable System
Transition to continuously variable system LAW of Increasing dynamism
Mapping the current state of YOUR system to the lines .

Confidential
Laws and Lines of System Evolution Mapping Tool

Total Number of stages Transition to continuously variable system (Primary Line) Transition to active adaptive systems Transition to self-adapting systems Transition towards forward sensing Lines of increasing flexibility of physical structures Transition to fluids and fields Continuously variable system Operator-controlled system Rigid system Real-time feedback System with one flexing point Monolithic object Increasing fragmentation Increasing use of smart materials that involve devices adapting to environmental requirements - SM may significantly enhance sensing,actuating and computation functions Judicious use of non-linearity 3
Lines Lines of Increasing functional flexibility of functional system Law of Increasing Dynamism (Flexibility) components
Laws
3 4 3 6 2
Technological systems evolve in the direction of more flexible structures capable of adaptation to varying performance regimes, changing environmental conditions, and of multifunctionality
Only one function Increasing use of smart materials Increasing Non-linearity Linear system
Confidential
44
No Feedback -> Real time feedback -> Forward Sensing Example: Person -> Map -> GPS based auto navigation system

Confidential
45
April 20, 2012
Application of Mapping Tool (State of Products in a Field)

Available Space for creating new Shampoo Products
Relevant Lines are chosen and current state of the field mapped to specific stage. On each line of evolution, one can move from current state to next state guided by Lines.
Confidential 46
Technical Systems Also Evolve There are certain laws of evolution of Technical Systems
1. Law of Increasing Degree of Ideality -
Increasing Ratio -> Benefits/Harm (cost)
Ideality
Time
Confidential 47
Every System is composed of sub-systems which can be considered systems in their own sense
2. Law of Non-uniform evolution of subsystems -> Leads to System Conflicts
If a System Exists It will have Conflicts or Contradictions

Strong Patents Emerged when Inventors resolved these Contradictions
TRIZ Provides a Method of Resolving these conflicts based on abstraction of past inventions
Complete System
Ideality
Sub Component 2 Sub Component 1 Sub Component 3

Time
Confidential
48
Elements and Principles in the TRIZ Contradiction Matrix

Parameter that gets worse
Parameter to improve
Recommended principles
TRIZ - Contradiction Matrix Elements

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Weight of moving object Weight of stationary object Length of moving object Length of stationary object Area of moving object Area of stationary object Volume of moving object Volume of stationary object Speed Force Tension, pressure Shape Confidential Stability of object 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. Strength Duration of action - moving object Duration of action - stationary object Temperature Brightness Use of energy by moving object Use of energy by stationary object Power Waste of energy Waste of substance Loss of information Waste of time Amount of substance
1. Segmentation 2. Extraction 3. Local Quality 4. Asymmetry 5. Combination 6. Universality 7. Nested Doll 8. Counterweight 9. Prior Counter-Action 10. Prior Action 11. Prior Cushioning 12. Equi-potentiality 13. The Other Way Round 14. Spheroidality 15. Dynamics 16. Partial or Excessive Action 17. Another Dimension 18. Mechanical Vibration 19. Periodic Action 20. Continuity of Useful Action
21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40.
40 Principles
27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39.
Reliability Accuracy of measurement Accuracy of manufacturing Object affected harmful effects Object generated side effects Manufacturability Convenience of use Repairability Adaptability Complexity of device Complexity of control Level of automation Productivity
5 Levels of Inventions
Level 5 (<0.3%) Level 4 (< 4%)

Pioneering Invention based on newly discovered phenomenon Pushing existing technology to a higher level Revolutionary
New System Developed Interdisciplinary solutions Replacing old technology with New
Level 3 (19%) Level 2 (45%) Level 1 (32%)

Confidential
Radical change or elimination of one principal system component One Engineering Discipline Resolution of a physical contradiction
Slight Modification of the system Knowledge from different areas within the industry Resolution of a technical contradiction
A simple improvement Knowledge within the trade No system conflicts are resolved
50
April 20, 2012
TRIZ: Laws of Evolution

1. Law of Increasing Degree of Ideality -
Increasing Ratio -> Benefits/Harm (cost)
2. Law of Non-uniform evolution of subsystems -> Leads to System Conflicts 3. Law of Transition to a higher Level system 4. Law of Increasing dynamism (flexibility) -> from simple to more complex -> More adaptable to change
5. Law of Transition to micro-level

-> Increasing fragmentation
6. Law of Completeness
-> Gradual Elimination of Human Component
7. Law of Shortening of Energy Flow Path -> Reduction in Energy/Info transformation stages 8. Law of Increasing controllability -> Evolution of controlled interactions of system elements 9. Law of Harmonization of rhythms -> Synchronization of natural frequencies of elements
Confidential 51
PROPOSING a NEW LAW

Very clearly visible in the software based Era of technical systems that we are in!
Confidential
52
April 20, 2012
Law of Increasing Intelligence of Technical Systems
?
Transhuman Systems
BRILLIANT GENIUS SMART SYSTEMS SYSTEMS GUIDED SYSTEMS DUMB SYSTEMS
SYSTEMS
Confidential
Technical Systems are evolving into Higher and Higher intelligence

Confidential
54
April 20, 2012
Most of the commercial software systems are trying to move towards Brilliant systems today
Making systems Brilliant any/all technical system brilliant using software is the method for next 10-15 years
Brilliant

Refrigerator Television Vehicle User Interfaces to physical systems
Confidential
55
April 20, 2012
From 2025 Onwards we get into the age of Genius systems

By 2050-2060 Transhuman systems will start emerging (Singularity is near ~ Ray Kurzweil)

Confidential
56
April 20, 2012
Substance Field Analysis

Confidential
Substance Field Analysis

Model of a technological system that reflects one physical property of the system given in a problem Any function has two types of components
Substances
Substance" could be any material thing, such as an atom, a molecule, an automobile, a wheel, or a Gene.
Fields
Field" represents a source of energy, and is usually identified by the type of energy employed, such as electrical, mechanical, chemical, "thermal," "nuclear," "acoustic," etc.
Substances are represented by "S" and Fields by "F."
Confidential
58
April 20, 2012
Altshullers example The Hunter and the Dog

Hunter and his Dog worked on the following method

The Dog Barked when it found a prey The hunter walked/ran towards the Dog sound and Was able to reach the prey in time to hunt
Confidential
59
April 20, 2012
One Day the Old Hunter Lost his power of hearing .

The Dog must be Free to find the Prey However, now the hunter cant hear the dog therefore the dog must be near the sight of the Hunter This is a CONTRADICTION DOG Has to be Far and Dog has to be Near
Can you Identify the Substances and the fields in both scenarios?
Confidential
60
April 20, 2012
The Normal Case

S2
Hears
Walks/Runs
Barks
2
S2
F 1 S1
61 April 20, 2012
S1
3
Confidential
The Hunter has lost his hearing

S2
Cant Hear
Walks/Runs
Barks
F 1 S2
Confidential
S1
S1
62 April 20, 2012
What Can we do?

Dog cant be kept next to Hunter Hearing Aid is not acceptable Avoid using TRIAL and ERROR Method We need to make the field act on S2?
F 1
S2
S1
Suggested Solution introduce a second dog connected to the hunter first dogs bark will be heard by the second dog who will pull the hunter towards the first dog!
Substance - Field Analysis: basics

S-F is a model of a Situation or Problem that has to be solved, or model of elementary workable technical system - (technical molecule) that has to be improved.
A function contains at least three basic components (if there are fewer than three ones, there is no working system):
1. Substance (S1): A Tool is used to produce, control, measure, or to change any parameters
2.
Substance (S2): A Product is produced, measured, controlled, or changed

Field (F): The energy used for interaction.
3.
F
Field of S1 and S2 interaction function
function
S1 Tool
Confidential
function
S2 Product
Object-Tool-Energy
TRIZ describes this in terms of substances and fields A substance is a technological system of varying degrees of complexity Field refers to energy needed for the interaction between two substances Physics knows 4 basic forces Gravitational / Electromagnetic/ Weak interactions (between molecules)/ Strong interactions (inside the nucleus) TRIZ however talks about engineering fields Mechanical Frictional, Centrifugal, Vibration, Ultrasonic, Stress, Pressure Gradient Thermal Infrared radiation, Temperature gradient Electrical Magnetic, Dipole, Line charge, Line dipole, Travelling, Polarized Magnetic Permanent, Straight-wire field, Solenoidal Field, Magnetic dipole Chemical - Chemical potential gradient, Surface energy 20, 2012 Confidential 65 April
Sufield
A substance field structure composed of two substances and a field is called Sufield
Field (F)
Substance 1
Simplest complete sufield
Substance 2
Confidential
66
April 20, 2012
Possible interactions between fields and substances

F S
A substance can generate a field
S
A Field can be applied to a substance
F1
S
F2
Confidential 67
A substance can transform one field to another
April 20, 2012
SNail
F mech
SHammer
F mech
Confidential
68
April 20, 2012
General sufield models of physical effects

F control
F input
Substance(s)
F output P Finput S Fcontrol
Foutput
Physical effects are considered as transformation of input fields into output fields with control fields modulating the interactions with substance may change its specific parameters
Sufield model of thermal expansion

Heat
Solid body
Force Shape Size
Fthermal
Ssolid bidy
Fmechanical
Possible interactions between fields and substances

A substance can generate a field
S
A Field can be applied to a substance
F1
S
F2
Confidential 71
A substance can transform one field to another
April 20, 2012
Trend of the Su-Field Models Evolution

S 1, S 2 F S
Incomplete SFM
1
(S
1 Standards 2.1.1 - 2.1.2 4 3

F
S )
Complex SFM chain dual
Complete SFM creation of SFMs, transformation of SFMs, and destruction of SFM
S1
F S
S2
Standards 1.1.1 - 1.2.5 Forced SFM segmentation, dynamism, transition to capillary-porous structure, structuring, matching the rhythm
S cps
mag
Ferromagnetic SFM
Standards 2.2.1 - 2.3.3
Standards 2.4.1 -
2.4.12
Transition to Micro-Level
Transition to Super-System to bi-system to poly-system
S
Standard 3.2.1
Confidential
Standards 3.1.1 - 3.1.5
SuField model - Metal Cutting Process

F
Cutting
Work-piece S2
Cutter S1 X
Heat, Swarf, Welding
Standards related to conflict/contradictions elimination Standard 1.2.1 Introduction of a third substance between two substances which has useful and harmful functions Standard 1.2.2 Introduction of a third substance which is a modification of one of the two substances between two substances Standard 1.2.4 Introduction of a new field to neutralize the harmful effect.
Confidential
73
SuField model - Metal Cutting Process

F
Cutting
Work-piece S2
Cutter S1 X
F
Cutting
Work-piece S2
Cutter S1 X
Standards related to conflict/contradictions elimination Standard 1.2.1 Introduction of a third substance between two substances which has useful and harmful functions Standard 1.2.2 Introduction of a third substance which is a modification of one of the two substances between two substances Standard 1.2.4 Introduction of a new field to neutralize the harmful effect.
Lubricating oil S3
Confidential 74
MIND of the MARKET

SOCIAL CITATION NETWORK ANALYSIS OF A PATENT Crafittis Methodology

How Social is your Patent? A Game changing
approach to Patent Analysis
Confidential
76
April 20, 2012
WWW.SocialCitNet.COM

Confidential
77
April 20, 2012
HOW SOCIAL IS YOUR PATENT?

A unique way to quantify the relative value of a patent in its citation network
Confidential Crafitti Consulting Private Limited April 20, 2012 78
Relative Centrality of the Patent in its Ego-Centric Citation Network
1984 1985 1987
1996
1997
2000
2002
2003 2006 2007 2008 2009
EVERY DOG IS A LION IN ITS OWN STREET

Relative Centrality of the Patent in its Ego-Centric Citation Network

1984 1985 1987
1996
1997
2000
2002
2003 2006 2007 2008 2009
Building the Ego-Centric Citation Network of the Patent
Confidential
80
April 20, 2012
Relative Importance Index quantifies (using crafittis methodology) the centrality of the Patent in its Ego-Centric Citation Network
1984 1985 1987
1996
1997
2000
2002
2003 2006 2007 2008 2009
Relative Importance Index gives a view of vitality of the patent. If its value is more than the rest of the patents in its ego-centric citation network, valuation should be more
Relative Centrality of Patent in its Social Citation Network taking a cue from social network analysis
Relative Social Importance Index gives a view of vitality of the patent in its social network of patents which is formed by connecting all forward and backward citations of patents in its ego centric citation network. This involves forming the social citation network of the Patent, which may large number of patents
CASE STUDY
Confidential
83
April 20, 2012
Citation Analysis from Espacenet

Social Network Analysis and Ego Centric Index Computation Using Crafittis Methodology for finding important patents in the dense citation network of a patent
EP Patent No. EP1514784A1
Confidential
Crafitti Consulting Private Limited
April 20, 2012
84
What is the Ego-Centric Citation Index of a Patent?

Ego-Centric Citation Network of a Patent (called the central patent) consists of all those patents that either cite the Patent or are cited by the Patent. Besides the ECCN of a Patent has links that connect any two nodes in the ECCN but need not pass through the central patent. Social Citation Network of a Patent (called the central patent) consists of all patents in its ECCN plus all patents that cite or are cited by each patent in the ECCN of the central patent.
Crafittis Social Citation Network Analysis measures three indices on these Patents Patent Dependency on Network Index (PDNI, which gives a relative measure of how much the network depends upon the Patent in terms of citation relative to all other patents in the network. Network Dependency on Patent Index (NDPI) gives a relative measure of how much patent depends upon the Network in terms of citation relative to all other patents in the network. The Ego Centric Citation Index (ECCI) gives the relative measure of how much it cites the other patents and how much it is cited by other patents in the network.
Confidential Crafitti Consulting Private Limited April 20, 2012 85
Ego Centric Citation Network of Espacenet Data


Confidential
April 20, 2012
86

Confidential
April 20, 2012
87
Social Citation Network of Espacenet Data (Depth 2 or Degree 3)
87 Patents 129 Citation Links Which of these Patents are more important?

Confidential
April 20, 2012
88

Confidential
April 20, 2012
89

Confidential
April 20, 2012
90
WWW.SocialCitNet.COM
Confidential
91
April 20, 2012
A New Way to Understand How Patents Socialize?

Confidential
92
April 20, 2012

Confidential
93
April 20, 2012
TRIZ/LIST Projects Completed Successfully

Cases
Confidential
Patent Design Around at Indian Oil

Increasing the efficiency of the petroleum cracking process for production of select range of hydrocarbons
Confidential
95
Contradictions and inventive principles

Catalyst contact time/ catalyst action

Mapping from specific to generic problem
Duration of action of moving object Area of moving object Object affected harmful factors Ease of operation Productivity
Catalyst efficiency Catalyst activity Operational efficiency
3, 17, 19 Local Quality, Another dimension, Periodic Action
10, 2, 19, 30 Taking Out, Preliminary Action, Periodic Action, Flexible Shells and Thin Films
22, 15, 33, 28 Blessing in disguise, Dynamics, Homogeneity, Mechanics Substitution 35, 17, 14, 19 Spheroidality, Another dimension, Periodic Action, Parameter Changes
12, 27 Equipotentiality, Cheap Short-living objects
Confidential
96
Patent Benchmarking Competitors Patents to TRIZ Lines of System Evolution

Confidential
Solution Directions
Catalyst Wall (Homogeneity, Local Quality, Other way round)
Catalyst Micro-grid (Line of Increasing fragmentation)
Digestive cracking
(cleans, decomposes, breaks down solid)
2D, 3D Grid surface to hold catalyst

Reactor wall made of zeolite catalyst heavy hydrocarbons to be pushed outwards towards the reactor wall 3D Pipe Grid to carry steam specifically close to heavy hydrocarbons Rotating 2d, 3D Grid Grid can be replaced at periodic intervals
Clean (convert carbon to carbon dioxide through digestion); use bacteria to eat the coke Catalyst pores with active bacterial agents
Inventive Principles
Confidential
Laws of Evolution
Function Effects
98
Technological Alternatives Study of a pharmaceutical patent

Inhibitors of cyclin dependent kinases
Confidential
99
Technological Alternatives Study (TAS) for a pharmaceutical patent

Using SocialCitNet to identify top patents in a citation network

Local quality Another dimension Intermediary

Confidential
Inhibitor shaped exactly complementary to cdk4 active site to facilitate stable locking or stable enzymeinhibitor complex formation. Make the structure of a inhibitor non-planar and is therefore not likely to intercalate with DNA, and thus reducing toxicity. Increase accessibility of the active site using hydrophilic solvent, which also increases hydrogen bonding.
Sample ideas using TRIZ inventive principles

100
Hydraulic Cylinder Design Problem Solving project

Improving parameter Minimize the impact force jolting the cylinder system
Worsening parameter Inability to control the speed of the mass fully before impact
Confidential
101
Inventive Principles and Solution Directions

13(The other way around)
Introduce new cushioning components for special cushioning at both ends of cylinder. The piston is not rigidly attached to the cushioning component/ plate at both the sides and hence can have free relative movement. Cushioning by External Throttle-valve system is also possible in the existing model with no internal change. Cushioning by back-pressure from an external highpressure cylinder. Two-staged cushioning proposed in the new system, results in better control over the speed of the piston mass before it halts at cylinder ends. Shock absorbing pads (of e.g., NITRILE Compound) are to be provided at both sides of the piston to avoid metallic impacts while coming to halts.
102
15(Dynamization)
15B- Splitting the existing piston (i.e., cushion components are separated from the main piston and relative movements are made possible),
9(Preliminary antiaction)
9A- Cushioning mechanism is provided to control impacts at the cylinder ends. This was tried alone earlier inadequately. This time, it is supported well by Principle-15B for better control.
28(Mechanics substitution)
28B- Introduction of electric, magnetic or electromagnetic fields to provide necessary cushioning action in the system.
Confidential
Detailing the Solutions

Separate cushion component between full-area side and bore
Cushion plunger
Servo controlled Throttle Valve
Oil and compressed air mechanism for valve control
Evaluation of 4 Cushioning Models using the Analytic Hierarchy Process (AHP)

weights 0.136 Least Changes 0.128 0.069 Tech Performa Feasibilit Economic ce y Feasibility 0.136 0.061 0.207 0.597 0.261 0.150 0.513 0.076 0.202 0.126 0.619 0.053 0.153 0.099 0.332 0.415
103
0.666
C C C C
Confidential
Model1 Model2 Model3 Model4
0.113 0.227 0.629 0.031
Analyzing a Technology Brief for P&G

Technology Brief: Color-Changing Compounds for Elastic Materials Consumer Need: Stretch Laminate Elastic Material Changes color upon certain percept elongation Application: Stretch in baby care & Interactive graphic/design for toddler care
Confidential 104
A Preliminary Patent Search

PROBLEM TO BE SOLVED: To provide a structural colorchanging elastic material which can be applied to various areas including an inexpensive strain sensor of a completely new type that enables . SOLUTION: The structural color-changing elastic material is obtained through a method comprising a step wherein mono-dispersed particles are spatially and periodically
Ideation
Number of Ideas during the Green Hat session (about 8 + 10 = 18) Number of Ideas with TRIZ Inventive Principles used as Triggers (about 30) About 50 ideas generated in just 3 hours

Confidential
Using AHP for Idea Evaluation

Smell/ Rough Surface Indicators upon Stress Stress Induced Whitening Peel-Off/Stick On Indicators 24.69% 17.82%
42.26%
Detect Muscle Movement & Send Signal 6.29%

Degrade Waste Immediately Food/Drug Initiated BM/PU
5.82% 3.12%
As one can see color-changing elastic material for the function is not the best solution. The Tech Brief should be written to search for Smell/Rough surface Indicators on stress
Confidential
Sales & Marketing Strategy for Mobile Handset Testing Product

(6 Weeks with Half day workshop per week and half day offline work per week for one of the Top IT Services Provider)
TRIZ Based Product Strategy Evolution

Confidential
TRIZ Embedding in one of the leading Automotive Player in India (Crafittis 3E Framework)
Results of Explore Phase

7 Projects
3 Technological Alternative Studies (TAS) on a patent 3 Technical Problem Solving projects 1 New Concept Development project
600+ raw ideas generated using TRIZ

Time frame: September December 2010 8 weeks Total interaction with Crafitti Facilitator 3 days a week Each team had 3 hours touch time with the facilitator
Confidential
80+ Patent Apps generated on 7 projects on a base of 600+ raw ideas


Confidential
Work on elimination of barriers to Feasibility File a Provisional or Keep trade secret
FILE - Protect and develop and Release c r a f t i n g i n n o v a t i o n market in the t o g e t h e r
Reject if BP is Low Else review wrt others

If BP is high develop and release in mkt; if BP is low publish a paper
Case Studies: Diverse Innovation Contexts

Confidential
111
Idea Crafting at Thomson Reuters for new business and technology ideas
More than 30 senior associates came together over 4 days to generate more than 300 ideas, later clustered into 5 key strategic initiatives.
Creating solution execution strategies and roadmaps

SPOT
Strategy Process Organization Technology
Generating multiple novel and interesting solution directions Finding the right problem/ opportunity
Idea Explosion
Inventive triggers Scenario building Brainstorming
Expand and explore the context

Scenario building Space-time expansion Value Networks
Set-based concurrent approach
Create Solution depth

Clustering Resources and constraints
Collect and connect

Mind Maps Clustering Dependency Analysis
Solution Evaluation/ prioritization

Key Value parameters Analytic Hierarchy Process Playing out scenarios
Converge
Key Value Parameters Prioritization using the Analytic Hierarchy Process
Confidential
112
Kaizen Blitz at ADC Krone

Super-system
GSC Communication Server Remedy User Groups Remedy Users Applications
Rapid Process Innovation with Lean Thinking

Reduced Usage Wrong inputs for Management Reports impacting Organizationwide decisions User Frustration, will stop using the system More Resources needed Productivity reduced Business impact SLA More email conversations
system
Remedy 6.5
Life cycle was simple Client on the PC No dependency on task and change
Remedy ITSM 7.1

Time Spent on Filling up unnecessary mandatory fields Complex Ticket Life-cycle Change and Task Dependencies Slow Web Link
Sub-system
Past
Present
Future
Confidential
113
Strategy Design at Idhasoft Managing Attrition Crisis
Using Enterprise SNA map to identify key opinion leaders

Confidential
114
Technology Prioritization and Selection at ICRISAT

An example of prioritization output using the Analytic Hierarchy Process on ideas submitted for incubation at one business center
Revenue Potential Fish Feed
1 2
Black Bengal 26%and Beetle Goat 9% 12% Tissue Culture
Cross bred Pig 31%
8% Uniqueness 7% 13% 26% Readiness Birsol Birsin Oil 11% 3% White Ragi Products
3%
50% Risk Impact
4
Low cost sprayer
Confidential
115
Contents
Crafitti offers active collaboration to craft ideas in multiple innovation contexts.
CRAFITTI: Your Global Innovation and IP Think Tank

Confidential 116 April 20, 2012 Crafitti Consulting Private Ltd.
What we do
We co-craft end-customer value with every mind working with us by

Enabling Emergence of NEW
Maximizing the LIFE of EACH IDEA
EMPOWERING IDEAS Making Innovation Happen Future-proofing by creating Foresights

Confidential
Globalizing Complex World Needs

Manifested as 9 dimensions of Innovation

Strategy Value Decisions Ideas
Productivity Inventions Networks Complexity
Learning
Business
Confidential
Science
Technology
118
Crafitti organized the FIRST TRIZ INDIA SUMMIT 29-30 July 2010 Bangalore

Confidential
FROM 2012 CRAFITTI OFFERS TRIZ CERTIFICATION PROGRAM FROM ALTSHULLER INSTITUTE, USA

Confidential
April 20, 2012
120

Confidential
April 20, 2012
121
We have to give it a try with what we have


Confidential
April 20, 2012
122
Whether you are small or big has nothing to do with your size

Confidential
April 20, 2012
123
NAVNEET BHUSHAN navneet.bhushan@crafitti.com Phone: +91 9902766961

Post Graduate Diploma in IPR (NLSIU, Bangalore), Diploma Patent Information (The Netherlands), M.Tech (Computer Science & Engg) IIT Madras, M.Sc (Software Science) Allahabad University, B.Sc (Hons.) Physics (Delhi University)
Founder director of CRAFITTI CONSULTING (www.crafitti.com) a research and consulting think tank - co-crafting Innovation with global enterprises.
He is the principal author of Strategic Decision Making- Applying the Analytic Hierarchy Process published by Springer-Verlag, UK, as part of the Decision Engineering Series. The book has been featured at Harvard Business School Working Knowledge for Business Leaders. Has authored more than 65 research papers and articles. Associate editor of the International Journal of Analytic Hierarchy Process and reviews research papers for defence science journal. Blog at http://innovationcrafting.blogspot.com
Previously held various corporate positions Vice-President and Head (Innovation) with Hexaware Technologies), Principal Consultant with Wipro Technologies CEO of CREAX Information Technologies Pvt Ltd., Technology Specialist at Philips global Intellectual Property & Standards (IP&S) division, Senior Research Associate with Infosys Technologies Limited (http://www.infosys.com).
124 April 20, 2012 Crafitti Consulting
Navneet has been conferred Entrepreneurial Innovation and Leadership Award for 2012 .
Confidential
Thank You
Crafitti Consulting Pvt Ltd |www.crafitti.com (navneet.bhushan@crafitti.com Innovationcrafting.blogspot.com)
Confidential

From Market of Mind To Mind of The Market Sent

Uploaded by

Copyright:

Available Formats

You might also like

From Market of Mind To Mind of The Market Sent

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

From Market of Mind To Mind of The Market Sent

Uploaded by

Copyright:

Available Formats

FROM MIND to MARKET

crafting innovation together

Realizing Innovative Ideas

The Innovation Week @ Bosch Bangalore 19th April 2012

crafting innovation together

FROM MARKET of the MIND to MIND of the MARKET

crafting innovation together

April 20, 2012

Is Innovation Emergence of something NEW?

crafting innovation together

April 20, 2012

. Requires painstaking hard work

crafting innovation together

crafting innovation together

crafting innovation together

Crafitti Consulting Private Ltd.

April 20, 2012

crafting innovation together

crafting innovation together

Crafitti Consulting Private Ltd.

April 20, 2012

crafting innovation together

crafting innovation together

crafting innovation together

crafting innovation together

The MARKET of the MIND

Thoughts and Ideas

GETTING TO IDEAS IN THE MARKET OF MIND

April 20, 2012

Innovative Ideas need imagination/thinking of what is deemed not possible currently

crafting innovation together

Crafitti Consulting Private Ltd.

April 20, 2012

How to Think for Innovative Ideas

crafting innovation together

Crafitti Consulting Private Ltd.

April 20, 2012

An Integrated Approach LEAN INVENTIVE SYSTEMS THINKING

(Minimize Waste Maximize Value)

April 20, 2012

crafting innovation together

Crafitti Consulting Private Ltd.

April 20, 2012

What is a Technical System?

FUNCTIONALITY Let us design a new tooth brush

crafting innovation together

Are we designing a New Tooth Brush?

crafting innovation together

We are Designing A Capability to Clean Teeth

FUNCTIONALITY - Higher Level and Knowledge from Other fields

crafting innovation together

How others have performed this function

Clean Teeth == Cleans Solid

Knowledge of all fields!

25 Ways available for function : Cleans Solid

crafting innovation together

crafting innovation together

Cybersonic2 Oral Hygiene System Free Brush Heads