Responses: Gender 95 106

Edit form - [ People's Choice: Branded furniture Vs Conventional furniture purchase ]...
Page 1 of 12
201
responses
SummarySee complete responses

Gender Male Female 95 106 47% 53%
Age (Years) 20-24 25-29 30-34 35-39 40-44 44+ 31 61 35 28 28 18 15% 30% 17% 14% 14% 9%
Area of Residence Defense PECHS Malir Nazimabad Gulshan Iqbal Gulistan e Johar KDA Saddar Bahadurabad North Nazimabad / Karachi Other 32 21 24 13 34 18 11 6 2 15 25 16% 10% 12% 6% 17% 9% 5% 3% 1% 7% 12%
Marital status Single Married 80 121 40% 60%
https://docs.google.com/spreadsheet/gform?key=0Ar6FDIQg6mgcdFJTdVA3c0xZOGI... 4/20/2012
Edit form - [ People's Choice: Branded furniture Vs Conventional furniture purchase ]... Page 2 of 12
Occupation? Engineer Doctor Educationist Banker Pharmacist Accountancy Other 55 15 20 19 5 15 72 27% 7% 10% 9% 2% 7% 36%
What is your monthly income in PKR? Less than 15,000 15,000 24,999 25,000 49,999 50,000- 74,999 75,000-99,999 100,000 149,999 Above 150,000 10 31 52 36 29 21 22 5% 15% 26% 18% 14% 10% 11%
What are the things that are essential for home decoration? - Color scheme 1 2 3 4 5
15 13 35 50 88
7% 6% 17% 25% 44%
What are the things that are essential for home decoration? - Furniture 1 2 3
19 19 16
9% 9% 8%
4 5
62 85
31% 42%
What are the things that are essential for home decoration? - Decorative accessories 1 2 3 4 5
23 25 46 60 47
11% 12% 23% 30% 23%
What are the things that are essential for home decoration? - Plants 1 2 3 4 5
22 25 56 51 47
11% 12% 28% 25% 23%
What are the things that are essential for home decoration? - Flooring/carpeting 1 2 3 4 5
23 25 33 63 57
11% 12% 16% 31% 28%
What are the things that are essential for home decoration? - Curtains 1 2 3 4 5
12 31 38 61 59
6% 15% 19% 30% 29%
What are the things that are essential for home decoration? - Glass Panels 1 2 3 4 5
26 44 51 43 37
13% 22% 25% 21% 18%
What are the things that are essential for home decoration? - False ceiling 1 2 3 4 5
51 44 37 42 27
25% 22% 18% 21% 13%
What are the things that are essential for home decoration? - Plasma TV/appliances 1 2 3 4 5
19 45 45 48 44
9% 22% 22% 24% 22%
What are the things that are essential for home decoration? - Lighting 1 2 3 4 5
19 17 17 57 91
9% 8% 8% 28% 45%
What are the things that are essential for home decoration? - Wooden partitions 1 2 3 4 5
49 31 39 48 34
24% 15% 19% 24% 17%
Do you want to buy furniture in next 6 months/near future? yes No 110 91 55% 45%
In the last 1 year, have you gone for furniture purchase? yes No 115 86 57% 43%
Who is your decision maker while buying furniture? My self Parents Spouse Friends 94 56 42 9 47% 28% 21% 4%
Why are you buying furniture? House expansion Renovation Home decoration Regular choice Marriage Gift 32 45 69 30 23 2 16% 22% 34% 15% 11% 1%
What occasions make you change furniture? Change in Fashion New style coming up in market Bored of using the current furniture Have an affordable budget to buy furniture 23 34 54 90 11% 17% 27% 45%
How often do you buy furniture? Twice a year Once a year Every 2 years Every 3 Years Every 5 years Whenever required 18 28 29 22 21 83 9% 14% 14% 11% 10% 41%
What products do you want to buy? Bed room set Kids room Drawing room / lounge(Sofa set / setti / Center and side tables) Dinning table and chairs Display unit(Crockery / TV ) Storage stuff(Shelves/Cabinet/Racks) Chairs / stools / puffs Garden / outdoor furniture Other 47 16 64 27 16 14 6 6 5 23% 8% 32% 13% 8% 7% 3% 3% 2%
For which place you want to buy furniture? Bed room Kids Room Dinning Room Kitchen Lounge Drawing room Garden Outdoor furniture Guest Room Study Room 48 21 21 8 28 63 3 3 4 2 24% 10% 10% 4% 14% 31% 1% 1% 2% 1%
For whom do you want to buy? My self Kids Home Gift Other 66 24 104 6 1 33% 12% 52% 3% 0%
Do you allocate budgets for furniture purchase? yes No 116 85 58% 42%
How much you are willing to spend every year on furniture? (PKR) Less than 25000 25000 - 49999 50000- 74999 75000-99999 100000 - 149999 Above 150000 70 60 32 11 16 12 35% 30% 16% 5% 8% 6%
While buying furniture, what referral methodologies do you use? - Influenced by someone? Yes
85
42%
No
113
56%
While buying furniture, what referral methodologies do you use? - Referred by someone? Yes No
103 92
51% 46%
While buying furniture, what referral methodologies do you use? - Fascinations? Yes No
114 84
57% 42%
From where do you want to buy furniture? Local furniture market Branded stores 120 81 60% 40%
How do you gather info about furniture brands? Internet / websites Magazine News Paper Friends and family members Market Visit TV 37 38 9 33 75 9 18% 19% 4% 16% 37% 4%
What do you think is the most important? - Innovation 1 2 3 4 5 9 17 33 57 85 4% 8% 16% 28% 42%
What do you think is the most important? - Quality 1 2 3 4 5 31 7 8 38 117 15% 3% 4% 19% 58%
What do you think is the most important? - Unique 1 2 3 4 5 27 12 34 55 73 13% 6% 17% 27% 36%
What do you think is the most important? - Economical 1 2 3 4 5 19 18 22 57 85 9% 9% 11% 28% 42%
What do you think is the most important? - Long lasting 1 2 3 4 5 22 11 16 44 108 11% 5% 8% 22% 54%
Edit form - [ People's Choice: Branded furniture Vs Conventional furniture purchas... Page 10 of 12
What do you think is the most important? - Multi usage 1 2 3 4 5 23 26 56 44 52 11% 13% 28% 22% 26%
What do you think is the most important? - Comfort 1 2 3 4 5 31 3 14 42 111 15% 1% 7% 21% 55%
What do you think is the most important? - Attractive 1 2 3 4 5 23 12 16 46 104 11% 6% 8% 23% 52%
Do you follow trends in buying furniture? Yes No 128 73 64% 36%
Do you consider the needs of entire family when starting furniture buying? Yes No
164 37
82% 18%
Do you prefer to shop online? Yes No 58 143 29% 71%
Do you want to get it delivered to the place you want? Yes No 176 25 88% 12%
What is your accommodation? Bungalow of more than 1000 yards Bungalow above 500 to 1000 yards House above 240 to 500 yards House above 120 to 240 yards House less then 120 yards Flat 17 30 59 59 3 19 8% 15% 29% 29% 1% 9%
How much time you can give this activity of Furniture purchasing? Instant purchase 15 days to one month Up to 6 months More than 6 months Other 66 92 23 17 3 33% 46% 11% 8% 1%
Number of daily responses

Responses: Gender 95 106

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Responses: Gender 95 106

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Edit form - [ People's Choice: Branded furniture Vs Conventional furniture purchase ]...

SummarySee complete responses

Marital status Single Married 80 121 40% 60%

7% 6% 17% 25% 44%

11% 12% 23% 30% 23%

11% 12% 28% 25% 23%

11% 12% 16% 31% 28%

6% 15% 19% 30% 29%

13% 22% 25% 21% 18%

25% 22% 18% 21% 13%

9% 22% 22% 24% 22%

24% 15% 19% 24% 17%

Do you follow trends in buying furniture? Yes No 128 73 64% 36%

Do you prefer to shop online? Yes No 58 143 29% 71%

Number of daily responses

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