Concept Idea

The Shapiro UG Library Lounge has a very fresh, cheerful and fast-paced atmosphere. There is already a lot of ambience in the area and having complex signages would make a lot of visual clutter. The design should be as simple as possible to grab the attention of the students in 15 seconds. The area also has a canteen, good lighting and patterns of fern and grass. The design should complement the same. To make the signages more cheerful, I used squirrels as the main elements of the design. Additionally, squirrels in the Diag area are very popular among students. By adding a little bit of humor it would quickly catch students attention. The reasons for selecting color scheme are explained in the next pages.

R:0 G:187 B:223

R:249 G:146 B:0

R:0 G:64 B:111

R:98 G:192 B:83

R:35 G:31 B:32

The overall ambience at Shapiro UG Library is in shades of green and brown, fresh and cheerful and patterns of ferns and grass. The atmosphere is fast-paced and also has a cafeteria. I selected a cool harmony type: shades of green and blue. Addidionaly Orange could work very well with this set up.

Typography Guide Font used: Rockwell

Rockwell is a serif type fornt. Although it is serif it displays very well on screen. The University Housing also uses the same font. Additionally, since this is for the library, I thought using this font to give an effect of textbooks and academics. Bold or italics should not be used at all.for this design. Only emphasis is to the heading 1. I do not want to use different variations of the font to reduce visual clutter.

Lorem ipsum dolor sit amet, consectetur.

Lorem ipsum dolor sit amet, consectetur. adipisicing elit, sed do eiusmod tempor. incididunt ut labore et dolore magna aliqua.

Heading 1 Font: Rockwell, Regular Size: 61 pt Heading 2 Font: Rockwell, Regular Size: 40 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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