BACKGROUND

In 1808, a spread of fire-cakes and dough-nuts short story describe the earlier usage of the term donut. On 1809, Washington Irving attempts to define the donut in detail which simply suggested that it was not commonly known in the History of New York. His description were added with few interesting details which talks about the reason for the hole in the centre of the donut because it is to ensure that the whole donut would be cooked throughout. In 1847, a sea captain named Captain Hanson Gregory says to have invented the hole of the donut. But, he was accused of being witch and burned at the stake. In 1872, the donut cutter was first made by wood created by John Blondell. In 1889, the donut cutter was made of tin with a fluted edge was patented which is an unplanned version. In 1917, during the World War 1, female volunteers from the Salvation Army came to the aid of soldiers serving in France. While, in United States, the volunteers laboured generously to make sure there were sufficient donuts to go around for the soldiers who instantly felt like they were back home. In 1920, an enterprising refugee from Russia named Adolph Levitt , invented the first donut machine in New York City. This invention is to meet the growing demand for the tasty donuts sold at his bakery. In 1981, to claim the Guiness World Record for donut eating, John Haight gobbled up 29 donuts in just six minutes. Big Apple Donuts and Coffee was established in Malaysia on 2nd May 2007. They started with the opening of its first store at The Curve. It were owned fully by Big Apple Interasia Sdn Bhd. It is a parent company with several subsidiaries under its corporate umbrella. The trademark store can be found in almost all major shopping malls across the country.

Besides that, they planned to enlarge this business in China, Thailand and the Middle East. In the mid of 2008, Big Apple was recognized as the fastest growing food chains in the history of the nation. People who want something different from the standard can go for Big Apple because it is specialized in offering a wide range of donuts and beverages. They struggle to be different and their donut are not the same as other brands of donut which exist in the market. The concept, packaging and greater choices of donuts makes Big Apple as an unique product. Every piece is a masterpiece is Big Apple tagline. They aim to offer something new and exciting to all donut lovers in Malaysia and around the world. A group of passionate individuals who have vast experiences in the food and beverage industry in Malaysia, Singapore, Indonesia, and Thailand gave idea, where they can introduce freshly fried donuts with different choices of filling and garnishing. From the time it was found, Big Apple has upheld the commitment to deliver not only the promise of freshness and goodness but of innovation through foresight. They continue to do so with every growing customers. Big Apple have few competitors such as Dunkin donuts, Krispy Kreme, Mister Donut, and Starbucks.