Group Assignment On Business to Business Marketing

Corruption in India: Bottom of Pyramid Level

Submitted by
Asmita D (G11073) Taruni Kukreja (G11116) Preetmala Singh (G11096) Nitin Deonath Rai (G11091)

Group: 01 General Management Program (2011-12)

Kahani Do Driving License Application ki!!!

Driving License from Mumbai RTO

Driving License from New Jersey, USA RTO

I would like to share here my experience of applying for my new Driving License in India and USA, and the difference in the way RTO work in these countries. Indian Experience: It was in September 2001 when I just turned 19 year old and thought of making my 2 wheeler Driving License (DL) in Mumbai RTO and the very simple to look process of applying and getting your driving license had expose me to so many trivial realities of life in India. I realized the fact that the basic skill like riding bike, reading, writing and having all relevant documents wont help you much since its not just about driving the bike, knowing few basic traffic rule and filling up the RTO form. Infact these things can mere reduce to Hygiene factors or factor without which still one can get the DL provided he takes help of one single, simple and easy substitute entity called Agent. My experience of making my own DL has thought me that in Mumbai RTO atleast you wont be able to work without our dear Agent as their intervention is must or one need to take their forced help to make ones DL successfully. And, my final takeaway was that the entire process of getting your DL is inherently made so complex and people unfriendly that you must need an Agent intervention and thus I conclude that the corruption is so deep rooted in the Indian RTO that it looks like both cannot exist without each other and further I thought this should be same thought the world.

USA Experience: Years pass by and in September 2007, I happen to be in New Jersey, USA for my job. Since my stay was long I thought of applying for my DL in NJ office but here the entire process was an eye-opener for me. I was simply amazed by the simplicity and transparency of the entire system. Foremost, you have to study a 100 page booklet issue by USA RTO on traffic rules and regulations, then need to appear for exam, give a thorough driving test and needs to have your all documents in place. To my surprise I got the one year DL of NJ within three hours from the RTO and that too without taking help from any agent or from anyone. The fact that I was first time visitor and still able to get my DL so easily and without anyone intervention, forced me to think to change my thought that processes in RTO worldwide are inherently complex and without someones help, we cannot have it. What was the observed difference? Observing the below differences, which these two countries RTO display, I strongly feel that if we try to emulate the process and procedure followed in USA RTO, but with suitable adaptability with Indian culture and environment, the corruption in the Indian RTO will definitely reduce, if not completely removed. Sr.No. India RTO 1 Unorganized office structure 2 Less use of IT/ System in application process 3 High manual intervention 4 Processes are not followed seriously 5 Purposely the process are made complicated 6 Agent participation are encourage by official 7 Serving such a high number of population with existing infrastructure is challenged 8 The official cost of making a DL is INR 500 but if included Agent charges it becomes INR 1500 (i.e. 3 time of the official cost) so emphasis should be there to upgrade the entire system and recover the cost by charging high to public say INR 1000. Still there will be a big saving for people USA RTO Highly organized Office structure High use of IT/ System in application process Low manual intervention Processes are followed very seriously The process are simple and people friendly Agent doesnt exist in the system Population is manageable in accordance with available staff The official cost of making a DL is around USD125 (approx. INR 6000) which 12x times of Indian RTO cost but the service they provide is justifiable against such a high charges

Can we really fight against the corruption? Inspite of implementing all the necessary changes by our learning from above mentioned differences, the system can only yield desire result, if and only if: There is a very strong commitment from the official and politician in the country to weed out the corruption completely from the system There should be awareness among the general people (aam aadmi) and willingness to participate in drive against corruption Right from elementary school level we should start making every student aware of the social evil corruption cause to society at large Government should make law to severely punish anyone involved in corruption People who all follow the rule & regulation, and voice their opinion against the corruption should be given some kind of incentive or public recognition. This will encourage others to join the drive against the corruption.

Final Conclusion: The changes which we are trying to bring in the system cannot be achieved only if we wait for government to take the necessary action for all possible problems in the world. Someone should stand against the existing system and motivate other to join the moment. But question is can we really have someone who have the ability to motivate entire nation against corruption? Well, I can just say there are ample of living example around us and its just left to us to learn from them and start implementing the changes which we would like to see. Few of my heroes are:

T. N. Seshan

G.R. Khairnar

Medha Patkar

Anna Hazare