qwertyuiopasdfghjklzxcvbnmqwerty uiopasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfghjklzx cvbnmqwertyuiopasdfghjklzxcvbnmq Business Research Assignment wertyuiopasdfghjklzxcvbnmqwertyui CASE : Eating out habits opasdfghjklzxcvbnmqwertyuiopasdfg hjklzxcvbnmqwertyuiopasdfghjklzxc By:

Animesh Verma vbnmqwertyuiopasdfghjklzxcvbnmq Roll No.04 PGDM(IB) 2011-13 wertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopasdfg hjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopasdfg hjklzxcvbnmrtyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmqwert yuiopasdfghjklzxcvbnmqwertyuiopas
3/7/2012

Ho: Factor 1 and Factor 2 are independent of each other so there is no

relation between factor 1 and factor 2.

Ha: Factor 1 and Factor 2 are dependent on each other so there is definite
relation between factor 1 and factor 2. Below tables interprets the relation between two factors, whether they are related or unrelated. The basis for correlation is Chi-square value. If Chi-square value for each factor is more than 3.841 (Tabular Value for 5%significance level for DF=1) then Ho is rejected and Ha is accepted i.e. the factors are related else Ho is accepted hence no correlation exists between 2 factors.

AGE:
Factor 1 Taste of food Presentation of food Ambience Price Menu item variety Speed of Service Friendliness of service personnel Cleanliness of the restaurant Promptness in handling of complaints Transportation to the place Brand Perception Promotional offers Recommendation from friends and others Payment options offered Factor 2 AGE AGE AGE AGE AGE AGE AGE AGE AGE Chi square 0.429 4.782 (df=4) 3.366 1.641 2.710 1.243 3.486 8.165 3.381 V- Cramer .075 .252 .210 .147 0.189 0.128 0.214 0.328 .211 Correlation % 7.5 25.2 21 14.7 18.9 12.8 21.4 32.8 21.1 Phi value .075 .252 0.210 .147 0.189 0.128 0.214 0.328 .211 Accept/Reject Accept Ho Accept Ho Accept Ho Accept Ho Accept Ho Accept Ho Accept Ho Accept Ho Accept Ho

AGE AGE AGE AGE

10.235 6.867 5.109 2.457

0.367 0.301 0.259 0.180

36.7 30.1 25.9 18

0.367 0.301 0.259 0.180

Reject Ho/ Accept Ha Accept Ho Accept Ho Accept Ho

AGE

8.368

0.332

33.2

0.332

Accept Ho

Ho: Factor 1 and Factor 2 are independent of each other so there is no

relation between factor 1 and factor 2.

Ha: Factor 1 and Factor 2 are dependent on each other so there is definite
relation between factor 1 and factor 2. MARITAL STATUS:
Factor 1 Taste of food Presentation of food Ambience Price Menu item variety Speed of Service Friendliness of service personnel Cleanliness of the restaurant Promptness in handling of complaints Transportation to the place Brand Perception Factor 2 Marital Status Marital Status Marital Status Marital Status Marital Status Marital Status Marital Status Marital Status Marital Status Chi square 3.257 0.378 2.427 0.685 1.689 2.570 1.609 1.382 0.585 Nominal CramerV 0.207 0.071 0.179 0.095 0.149 0.184 0.146 0.135 0.088 Nominal Phi value -0.207 -0.071 -0.179 -0.095 -0.149 -0.184 0.146 -0.135 0.088 Correlation% Accept/Reject Ho 20.7 Accept 7.1 17.9 9.5 14.9 18.4 14.6 13.5 8.8 Accept Accept Accept Accept Accept Accept Accept Accept

Marital Status Marital Status Promotional Marital offers Status Recommendation Marital from friends and Status others Payment options Marital offered Status

11.35 1.754 6.314 0.702

0.386 0.152 0.288 0.096

0.386 0.152 0.288 -0.096

38.6 15.2 28.8 9.6

Reject Ho & Accept Ha Accept Reject Ho & Accept Ha Accept

0.071

0.031

0.031

3.1

Accept

SEX:
Factor 1 Taste of food Presentation of food Ambience Price Menu item variety Speed of Service Friendliness of service personnel Cleanliness of the restaurant Promptness in handling of complaints Transportation to the place Brand Perception Factor 2 Sex of Respondent Sex of Respondent Sex of Respondent Sex of Respondent Sex of Respondent Sex of Respondent Sex of Respondent Sex of Respondent Sex of Respondent Chi square 0.849 0.110 0.000 0.903 0.921 1.864 2.306 1.014 0.631 V- Cramer 0.106 0.038 0.002 0.109 0.110 0.157 0.174 0.116 0.091 Correlation % 10.6 3.8 0.2 10.9 11 15.7 17.4 11.6 9.1 Phi value -0.106 .038 -0.002 0.109 0.110 0.157 -0.174 -0.116 -0.091 Accept/Reject Accept Ho Accept Ho Accept Ho Accept Ho Accept Ho Accept Ho Accept Ho Accept Ho Accept Ho

Sex of Respondent Sex of Respondent Promotional Sex of offers Respondent Recommendation Sex of from friends and Respondent others Payment options Sex of offered Respondent

0.356 0.682 0.224 5.894

0.068 0.095 0.054 0.278

6.8 9.5 5.4 27.8

0.068 -0.095 0.054 0.278

Accept Ho Accept Ho Accept Ho Reject Ho/ Accept Ha Reject Ho/ Accept Ha

5.919

0.279

27.9

0.279

VEHICLE:
Factor 1 Taste of food Presentation of food Ambience Price Menu item variety Speed of Service Friendliness of service personnel Cleanliness of the restaurant Promptness in handling of complaints Transportation to the place Brand Perception Promotional offers Recommendation from friends and others Payment options offered Factor 2 Vehicle Vehicle Vehicle Vehicle Vehicle Vehicle Vehicle Vehicle Vehicle Chi square .289 .775 7.149 .891 .266 .010 .090 2.125 .520 V- Cramer .062 .102 .307 .108 .059 .012 .034 .167 .083 Correlation % 6.2 10.2 30.7 10.8 5.9 1.2 3.4 16.7 8.3 Phi value .062 .102 .307 .108 .059 -0.012 -0.034 .167 .083 Accept/Reject Accept H0 Accept H0 Reject H0 Accept H0 Accept H0 Accept H0 Accept H0 Accept H0 Accept H0

Vehicle Vehicle Vehicle Vehicle

4.956 .062 .355 4.729

.255 0.029 0.068 .249

25.5 2.9 6.8 24.9

-0.255 -0.029 -0.068 .249

Reject H0 Accept H0 Accept H0 Reject H0

Vehicle

.738

.099

9.9

.099

Accept H0

PROFESSION:
Factor 1 Taste of food Presentation of food Ambience Price Menu item variety Speed of Service Friendliness of service personnel Cleanliness of the restaurant Promptness in handling of complaints Transportation to the place Brand Perception Promotional offers Recommendation from friends and others Payment options offered Factor 2 Chi square profession 3.374 Profession 3.070 Profession 3.414 Profession .488 Profession 5.072 Profession 2.289 Profession 4.608 Profession 6.000 Profession 1.210 V- Cramer .211 .202 .212 .080 .258 .174 .246 .281 .126 Correlation % 21.1 20.2 21.2 8 25.8 17.4 24.6 28.1 12.6 Phi value .211 .202 .212 .080 .258 .174 .246 .281 .126 Accept/Reject Accept H0 Accept H0 Accept H0 Accept H0 Accept H0 Accept H0 Accept H0 Accept H0 Accept H0

Profession 13.255 Profession 1.905 Profession 1.818 Profession .720

.418 .158 .155 .097

41.8 15.8 15.5 9.7

.418 .158 .155 .097

Reject H0 Accept H0 Accept H0 Accept H0

Profession 2.723

.189

18.9

.189

Accept H0