A Case Study On

MICRO ENTERPRISE: Jitubhai Tiffinwala

SUBMITTED TO

Prof. G. Krishnamurthy And Mrs. Sheetal Thomas

I2IM, CHANGA Seminar on Management of Small and Medium Scale Enterprises SEM-IV

SUBMITTED BY: Ankit Cheldiya 10MBA016

CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM) (2010-12)

JITUBHAI TIFFINWALA

Tiffin is an old English word for a light lunch, and also the name of the multi-compartment metal lunch box that carries it. The concept to presenting Tiffinwala is most of people working far away from home. In some modern families husband & wife both are working. In some families they dislike eating daily outside food which is injurious to Health, waste of money etc. Tiffinwala provides us home made food to our working place at correct time daily. BRIEF PROFILE OF THE ENTERPRISE Jitubhai Tiffinwala business is operated by a sole proprietor, Jitubhai Raval. This is his parttime job. He is also working as a security guard in girls hostel at night. For tiffin business his wife, Bhavnaben Raval is also helping him for making different dishes for the students and their customers. He started this business since last three years. He has a son. His son is studying. He started this business to give a better future to his boy as he is not well educated. He got an idea of starting this kind of business by observing the tiffin and food demand by the students who settled nearby their home. The main target of his business is students. Jitubhai lives at Iscon temple near mota bazaar. ANALYSIS OF ENTREPRISE OPEARTIONS Jitubhai tiffinwala business works on daily basis. But mainly at Sunday he and his wife can get leave from this work because Saturday-Sunday almost all students are going to their home. The market for Jitubhai Tiffinwala are mainly the students living in hostels nearby. For his supply, Bhavnaben has to depend on vegetable vendors, oil etc. Because all items is made by his wife at home. FINANCIAL ANALYSIS OF THE ENTERPRISE: Particulars Quantity Rate (Rs.) INVESTMENT Vessels (Including Tiffins) TOTAL 20000 20000 Amt. (Rs.)

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COSTS/EXPENSES (PER DAY) Oil Wheat flour Rice Vegetables (tomato, potato, brinjal, tuver etc etc.) Salad Papad Masala Sugar Jaggery Gas Fuel Cost (Transportation) TOTAL INCOME (PER DAY) Sales (per Tiffin 30) Profit Per day. Profit Per Month (510*30) 50tiffin 30 1500 510 15300 1 ltr 0.5 0.5 2ltr 4kg 3.50kg 7kg 2kg 150 80 105 250 50 100 50 15 25 100 65 990

ENVIRONMENT OF THE ENTERPRISE The Jitubhai Tiffinwala is located nearer to the college students hostel. His USP is that they are operating their services through massages also like if anyone wants to know about the menu they can massage him and get the detailed menu for the particular days lunch or dinner. Jitubhai Tiffinwala is famous among the students and also in the area where he operates but he has very large competitors nearby. Firm achieves very high service performance with a low-cost and very simple operating system. Food prepared early morning gets spoiled or wont be hot till lunch time. But Jitubhai Tiffinwala will provide hot & fresh healthy food on our daily lunch and dinner time.

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