Dr.

Babasaheb Ambedkar Marathwada University, Aurangabad

LATE.SANTUKRAO KHOMANE COLLEGE,JALNA

PROJECT REPORT ON

STUDY OF CONSUMER BUYING BEHAVIOUR

SUBMITTED

In partial fulfillment of the requirement for the degree of BACHELOR OF BUSINESS ADMINISTRATION (MANAGEMENT SCIENCE) 2011-12

Submitted By
Parmeshwar S. Mandal

Project Guide
Mr.Rameshwar B. Mhaske

Dr.Babasaheb Ambedkar Marathwada University, Aurangabad

LATE.SANTUKRAO KHOMANE COLLEGE, JALNA .

Department of Management Science
2011-12

CERTIFICATE

This is to certified that Mr .PARMESHWAR SITARAM MANDAL is the student of B.B.A. T.Y.(Bachelor of Business Administration) from Late.Santukrao Khomane College, Jalna. He successfully completed all the project work entitled MARKETING during the academic year 2011-12. PROJECT GUIDE MR.Rameshwar.B.Mhaske

Principal
Dr.B.S.Deshpande

Dr.Babasaheb Ambedkar Marathwada University, Aurangabad

LATE.SANTUKRAO KHOMANE COLLEGE, JALNA .

Department of Management Science
2011-2012

CERTIFICATE

This is to certified that Mr.PARMESHWAR S. MANDAL is the student of B.B.A. T.Y.(Bachelor of Business Administration) Project work entitled MARKETING during the academic year 2011-12.

EXTERNAL EXAMINER PROJECT GUIDE Mr.Rameshwar B Mhaske PRINCIPAL Dr.B.S.Deshpande

ACKNOWLEDGEMENT
With our great pleasure, we wish to express our knowledge under the great guidance of Dr.B.S.Deshpande who help us with her graceful support and other infrastructure with personal attention. We are also thankful to our project guide Mr.Rameshwar Mhaske who herself a knowledgable person with a great brilliance. We thanking her, for her immense interest, valuable guidance, kindly suggestion and co-operation thought out the period of undertaken which have been instrumented in the success of our project. It is matter of honour to express our special thanks to all the staff members who supported us in completion of our project and provide us their own interest. We also thankful to all our friends who have directly or indirectly supported us by morally.

Mr. PARMESHWAR S. MANDAL B.B.A(III rd YEAR ) S.K.COLLEGE,JALNA.

DECLARATION
I have undersign that I have completed the project work on the topic MARKETING from RURAL MARKETING OF PEPSI in partial fulfillment of BBA course as related to the DR.BABASAHEB AMBEDKAR MARATHWADA UNIVERSITY,AURANGABAD as per the syllabus of BBA Degree. I hereby declare that this project is genuine and origin and never been submitted previously by me for the award of any other degree or any other university.

Mr.PARMESHWAR S. MANDAL