Babasaheb Gawde Institute of Management Studies

Mumbai Central

2009

Marketing Analysis of Bajaj Pulsar 220 CC

Marketing Application And Practices

Nilesh Maurya MMS II A Roll No 34

Marketing analysis of Bajaj Pulsar 220CC

Index
Particulars
Executive summary Introduction Situational Analysis Steeple Analysis SWOT Analysis Tows Matrix Michael Porters Analysis BCG Matrix GE Matrix Analysis Product Life Cycle (PLC) Marketing Mix Customer Analysis Value Chain Analysis. Segmentation, Target Market, Positioning And Differentiation. 5 Financial Plan

Pg No. 3 4 5 7 10 12 13 15 17 19 21 23 24 28 30

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Marketing analysis of Bajaj Pulsar 220CC

Executive Summary
This report on Bajaj Pulsar 220CC is done to find out certain aspects related to marketing adopted by Bajaj Auto India to stand strongly in the competitive 2 wheelers automobile market. Bajajs marketing strategies are analyses using various models like SWOT analysis, BCG Matrix, GE matrix, porters five forces etc. The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This report on Bajaj not just give description about the company but it also talks about the various marketing strategy adopted by the company. SWOT analysis of Bajaj helps to find out the weak points of the company and to find out the way to overcome this problem. Bajaj is the India's leading manufacturer of 2-wheelers. Recently they have launched bikes keeping the youth customer in the view. Here we have analysed Pulsar 220 CC. We have seen that however the market for this type of bikes is not so big at present but it will grow in the coming future.

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Marketing analysis of Bajaj Pulsar 220CC

Introduction
Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s, the near monopolistic market structure, perhaps, lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Bajaj Auto is the flagship of the Bajaj Group of Companies. Bajaj is currently India's largest two- and three-wheeler manufacturer and one of the biggest in the world. Bajaj has long left behind its annual turnover of Rs. 72 million (1968), to currently register an impressive figure of Rs. 81.06 billion.

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Marketing analysis of Bajaj Pulsar 220CC

Situational Analysis
We will do the situational analysis of the situational analysis of Bajaj Pulsar 220 CC on the basis of 4-Cs.

Customer Analysis: We have seen a dramatic change in the behaviour of the Indian bike consumer. We have seen the change in customers preference towards fuelefficient and aesthetically appealing models, which scooter manufacturers failed to provide. Now the customer wants more and more power and style. Keeping the situation in the view Bajaj launched bikes Pulsar 150cc, 180cc, 200cc and 220cc. The company is very optimistic about the bright future of these high power bikes. Competitor Analysis: Since the launch of Karizma in June 2003 Hero Honda has been the only bike manufacturer in the 200-250 cc segment enjoying the monopoly of this space. But Bajaj launched the Bajaj Pulsar 220cc to break the monopoly of Hero Honda.

yamaha, 4% TVS, 19%

Others, 10%

Hero Honda, 45%

Bajaj, 23%

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Marketing analysis of Bajaj Pulsar 220CC

The major bike companies in the competition of Bajaj are: Hero Honda TVS Yamaha Above is the market share of various 2-wheeler manufactures, whereas Hero Hondas Karizma is the only competitor of Bajajs 220cc as other players dont have a bike in this segment. Company Analysis: Principal activity of the company is to manufacture two and three wheeler vehicles. It operates in three segments, which are Automotive, Insurance and Investment. It has a network of 498 dealers and over 1,500 service dealers and 162 exclusive three-wheeler dealers spread across the country. Bajaj Auto, make and exports motor scooters, motorcycles and the auto rickshaw. Context Analysis: Bajaj Pulsar 220 cc with DTS-Fi (Digital Twin Spark-Fuel injected) is the first bike from Bajaj Auto with the powerful combination of twin spark plugs and fuel-injection technology and is an ultimate machine for the performance motorcycle enthusiast. The latest offering has set new benchmarks in technology, performance, and styling to address the needs of a growing segment of pro-bikers.

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Marketing analysis of Bajaj Pulsar 220CC

STEEPLE Analysis
Social: The two wheeler industry has revolutionised in the past few years. We have seen how the bikes have over taken to the scooters. Also the demand and desires of the peoples of the India has changed tremendously. Earlier the mileage of the bikes was the biggest point of concern for the Indians, but now the scenario has changed now. People want more power and resultant is tan now bike companies are targeting more towards the high speed bike segment. All the big players such as Bajaj, Hero Honda, TVS and Yamaha have launched bikes in the range of 150 CC to 300 CC. Bajaj has launched Avenger (180CC), Pulsar (150CC, 180CC, 200CC, 220CC) Technological: The new Pulsar DTS-Fi (Digital Twin Spark-Fuel injected) is the first bike from Bajaj Auto with the powerful combination of twin spark plugs and fuel-injection technology and is an ultimate machine for the performance motorcycle enthusiast. The latest offering has set new benchmarks in technology, performance, and styling to address the needs of a growing segment of pro-bikers. The biggest feature is the fuel injection, which gives the bike that linear power curve, crisp feel and instant throttle response so essential for a power bike. Besides the mesmerizing looks, the motorcycle boasts a highly refined low noise, no vibes 220cc motor that gives a ready 20 BHP & 1.95 kgm of torque. The bike also comes equipped with an Oil cooler, which helps maintain Lube oil viscosity under extreme conditions of stress and ambient temperatures. It helps in cooling the engine internals. Economical: Economical factors contribute to whole countrys people. Currently, there is a recession going on. It affects in saving the money of people. This affects in less buying. Due to recession every automobile company is facing the problem of stock not moving out/ customers are not buying
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the products. Also, inflation is another factor which affects. Due to this process of vehicles are increasing due to increase in the prices of complimentary products. The bike is already highly priced with the price of around Rs 92,000 (On road) so any increase in the prices of the raw materials will increase the cost of the bike and it would be difficult for the company to maintain the current market share. Environmental: Increasing global warming is the threat for all of us. The increase in the numbers of the bikes will increase the pollution. Ecological factors implies to our surroundings and environment. The pollution is affecting badly to our environment. The carbon mono-oxide coming out from the vehicles affects to the health of people. As previously mention that Bajaj is producing the vehicles at 100% non-polluting vehicles. So it is not affecting the ecology much more. Political and Legal: Any increase in the road taxes or any related taxes by the government will increase the cost of the bike and it would be difficult for the company to maintain the current market share. In India political environment is not so good. Political parties are looking for there own welfare instead of helping to the society. Due to this India is lagging behind in development as well. There are certain political factors which affects the working of the company. The company has to fulfill certain rules and regulations which have to be adopted by the company.

Ethical: Ethics relates to what is right and what is wrong. Various kinds of frauds are increasing at a corporate level. The new high power and high
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speed bikes will increase the number of road accidents and causalities. So it is necessary to limit the speed and power of the bikes according to the roads of the country. The Satyam case is the example of unethical practice. Due to this people have lost their jobs. But as far as Bajaj is concern the company not involve in this unethical factors.

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Marketing analysis of Bajaj Pulsar 220CC

S.W.O.T. ANALYSIS
S.W.O.T. ANALYSIS OF BAJAJ PULSAR 220cc STRENGTHS: Pulsar 220cc features Indias First Oil Cooled Engine which offers a cool 20bhp to delivers maximum power making it most powerful engine offered by Bajaj. New Pulsar also provides Digital Speedometer, Self Cancelling Indicators which is for the first time in this segment in India. Fuel efficiency: Pulsar 220cc delivers an impressive mileage of 35.2 kmpl in city as compared to Karizma which delivers 30 kmpl in city. Customer Base: In past decade Bajaj has established a strong base amongst its customers.

WEAKNESS: Style and Design: PULSAR 200cc and 220cc derives their styling from their previous version Pulsar 150 Dts-i and 180 Dts-i. Pricing ; Bajaj 220cc(Rs 82449 basic price) is costlier than karizma(Rs 78000 basic price)

OPPORTUNITIES: If they derive new styling, shape, design for pulsar 200cc and 220cc then they can attract more customers. Taking into consideration the reviews of the customers regarding the fairing of 300cc and making the needful changes will be an opportunity to capture an even larger share of the 220cc segment. Increase in the demand from overseas.

THREATS: The biggest threat is faced from the goodwill of Karizma in this segment who is the Four-Stroke Two Wheeler Ruler of the Indian bike market.
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Certain technical faults in the bike design which are potentially dangerous to the riders safety can be disastrous to the image of the bike. Tatas NANO, the smallest and the cheapest car of the world, is a great threat because the price of both are near to Rs 1 lakh.

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Marketing analysis of Bajaj Pulsar 220CC

Tows Matrix for Bajaj Pulsar 220CC

Internal Factors
Strengths
Pulsar 220cc features Indias First Oil Cooled Engine which offers a cool 20bhp to delivers maximum power New Pulsar also provides Digital Speedometer, Self Cancelling Indicators which is for the first time in this segment in India. Fuel efficiency: Pulsar 220cc delivers an impressive mileage of 35.2 kmpl in city Customer Base: In past decade Bajaj has established a strong base amongst its customers. By making the needful changes Bajaj Pulsar 220 cc can capture an even larger share of the segment. New technology can help the company to increase the demand from overseas Huge customer base can help the Pulsar to face the competition of Karizma. Good R&D can help the company to remove the faults.

Weaknesses
Style and Design: PULSAR 200cc and 220cc derives their styling from their previous version Pulsar 150 Dts-i and 180 Dts-i. Pricing ; Bajaj 220cc(Rs 82449 basic price) is costlier than karizma(Rs 78000 basic price)

External Factors
Opportunities
New styling, shape, design for pulsar 200cc and 220cc then they can attract more customers. Customers good reviews about fairing of 300cc Demand from overseas

Good customer base in India and demand from abroad con help the company to go ahead with the existing prices.

Threats
The biggest threat is faced from the goodwill of Karizma in this segment Certain technical faults in the bike design which are potentially dangerous to the riders safety Tatas NANO, the smallest and the cheapest car of the world, is a great threat because the price of both are near to Rs 1 lakh.

Nano will adversely affect the target market of the Pulsar 220cc Any improvement in the looks of Karizma can snatch the market share.

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Marketing analysis of Bajaj Pulsar 220CC

Michael Porters Five Forces Analysis

1. Entry Barriers: a. Entry barriers are high. b. The market runs on high economies of scale and on high economies of scope. c. The need for technical expertise is high. Owning a strong distribution network is important and is very costly. All these make the barrier high enough to be a deterrent for new entrants. 2. Supplier Bargaining Power: Suppliers of auto components are fragmented and are extremely critical for this industry since most of the component work is outsourced. Proper supply chain management is a costly yet critical need.
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3. Buyer's Bargaining Power: Buyers in automobile market have more choice to choose from and the increasing competition is driving the bargaining power of customers uphill. With more models to choose from in almost all categories, the market forces have empowered the buyers to a large extent. 4. Industry Rivalry: The industry rivalry is extremely high with any product being matched in a few months by competitor. This instinct of the industry is primarily driven by the technical capabilities acquired over years of gestation under the technical collaboration with international players. 5. Substitutes: There is no perfect substitute to this industry. Also, if there is any substitute to a two-wheeler, Bajaj has presence in it. Cars, which again are a mode of transport, do never directly compete or come in consideration while selecting a two-wheeler, cycles do never even compete with the low entry level moped for even this choice comes at a comparatively higher economic potential. Summarizing the industry analysis, it can be said that the two-wheeler market is attractive as it scores well on three out of five categories.

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Marketing analysis of Bajaj Pulsar 220CC

The BCG Matrix for BAJAJ AUTO

BCG was develop by bruce hendersen in1970 to help the organization and with analyzing their business unit or product line.BCG develop the simple conceptual framework named the growth share matrix to help the corporate manger determine the position of the business. The BCG Matrix for BAJAJ AUTO Stars Pulsar150cc & 180cc Question mark XCD 125cc Discover 135cc Pulsar 200cc & 220cc Dogs Platina Avenger Kristal

Cows Discover 125cc CT100

Stars: They have high relative market share and high growth rate. Bajaj pulsar 150&180cc require large investment to finance growth they provide good returns to the company strategies adopted obtaining the large share and involving CRM activities. Thus they are the market leader to the company. Question mark: There are also called as wild cats that are new product with potential (or success but there cash needs are high and cash generation is low pulsar200&220cc and XCD have lot of potential in the market but there is poor profit margin. Strategies adopted are harvest divest and Drop. Cash Cow:

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It has high relative market share but compete in low growth rate as they generate cash in excess of their needs. Discover125cc & CT 100 are the profitable products and generate more cash strategies adopted are Ihey provide best price and use excess cash to develop a new product in the market. Dogs: Dogs have no market share and do not have potential lo bring in much cash. Platina, Avenger & Kristal are not able to generate profit thus giving some new feature and try to sale the product the strategies adopted should be reduction in product cost.

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Marketing analysis of Bajaj Pulsar 220CC

GE Matrix Analysis
Market attractiveness
Strong Medium Weak

Business strength

High

Pulsar 150 180cc (invest to grow)

CT100 (reinforce vulnerable areas)

Pulsar 200&220CC (seek ways to overcome weakness) Avenger (look ways for expansion)

Medium

Discover 125cc (invest heavily) XCD (Manage for current earning)

Discover 135cc (Manage per earning)

Low

Platina (upgrade product line)

Kristal (cut fixed cost)

The nine cells GE Matrix are groome grouped on the basis of Low-High industry attractiveness and weak to strong business or competitive position. Zones are made each indicating different combinations that are as follows 1. The upper left corner indicate strong SBU's i.e pulsar 150&180cc. discover 125cc. discover in which the company should invest or grow with strategic decisions such as market development or expansion.

2. The diagonals cells stretching from lower left to upper-right indicate SBU's that are XCD. CT100. Pulsar 200&220cc Medium in overall attractiveness indicating hold and maintain current strategies.
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3. The 3 cells in the lower right corner indicate SBU's that are low in overall attractiveness that are avenger, krislal. platina. indicating retrenchment strategies of divestment and closure adopting turnaround strategies.

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Marketing analysis of Bajaj Pulsar 220CC

Product Life Cycle

A new product progress through a sequence of stages from introduction to growth, maturity and decline. This sequence is known as the product life cycle and is associated with changes In the marketing situation, thus impacting the marketing strategy.

The different stages in a product life cycle of BAJAJ AUTO are as follows Introduction Stage: In the introduction stage, the firm seeks to build product awareness and develop a market for the product. The product of Baja auto in this stage is pulsar 200 & 220cc, XCD & Discover 135cc these products are introduce newly to the market and have a potential for cash generation. Growth Stage: In the growth stage, the firm seeks to build brand preference and increase the market share. Bajaj auto products in this stage are Bajaj pulsar 150&180CC. they have high demand in market and they provide good return to the company. Maturity Stage: At maturity, the strong growth in sale diminishes. Competition may appear with similar product. The primary objective at this point is to defend market share while maximizing the profit. Bajaj auto product in this stage is CT100 & Bajaj discover 125cc there is low
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growth of this product due to low level of innovation. There is a price reduction due to increase in competition thus profit is decline Decline Stage: Avenger platina market get new substitute product and new technologies thus the demand goes down in these stage thus the company can plan following strategies such as turnaround divest etc. here are profit very low.

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Marketing analysis of Bajaj Pulsar 220CC

Marketing Mix
1. Product: The new Pulsar DTS-Fi (Digital Twin Spark-Fuel injected) is the first bike from Bajaj Auto with the powerful combination of twin spark plugs and fuel-injection technology and is an ultimate machine for the performance motorcycle enthusiast. The latest offering has set new benchmarks in technology, performance, and styling to address the needs of a growing segment of pro-bikers. The biggest feature is the fuel Injection, which gives the bike that linear power curve, crisp feel and instant throttle response so essential for a power bike. Besides the mesmerizing looks, the motorcycle boasts a highly refined low noise, no vibes 220cc motor that gives a ready 20 BHP & 1.95 kgm of torque. The bike also comes equipped with an Oil cooler, which helps maintain Lube oil viscosity under extreme conditions of stress and ambient temperatures. It helps in cooling the engine internals. The bike will only be available in first-of-its-kind chain of 'Probiking' showrooms. Designed for biking enthusiasts, the showroom offers prospective "probikers" a chance to test-ride the bikes on a specially designed Indoor dynamometer It's also features both front and rear tubeless tyres, which besides offering superior stability are safer than conventional tube types and in sync with the offerings abroad for similar applications. The rear tyre is the broadest in its category to ensure better road grip and stability. The new digital console is an advanced version of the latest Pulsar family. Apart from the Digital Odometer, Digital Speedo Meter, Digital Fuel Gauge and two Digital Trip Meters, the console on the 220 cc Pulsar DTS-Fi has indicators for Air filter condition, Engine temperature, Battery voltage and Oil level, all of which contribute to enhancing rider info for trouble-free riding. Another is the use of split seats for styling and comfort. The split grab rail perfectly compliments the new rear chiseled looks. It is equipped with an electric start as the sole means of engine cranking, dispensing with the kick lever.
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Marketing analysis of Bajaj Pulsar 220CC

Model:
Displacement: Power: Torque: Engine type: Front Brake: Rear Brake: Top speed: Tyre Type:

BAJAJ Pulsar 220

220.00 cc 20 HP 19.12 Nm Single Cylinder (Air and Oil cooled) Disc Type Disc Type 135.0 km/h Tubeless

Hero Honda Karizma

223.00 cc 17.00 HP 18.40 Nm Single Cylinder (Air cooled) Disc Type Drum Type 125.0 km/h With Tube

2. Price: Bajaj Auto Ltd has judiciously used its resources and all the components of this bike are manufactured and produced in India. To lower the price of the bike most of the parts used in pulsar 220-dts fi will be identical to those of its siblings (150, 180, and 200) and therefore raw material can be ordered in bulk. Pulsar 220cc DTS FI is offered in silver, blue and red. Pulsar 220cc DTS FI is priced differently for each of its limited bookings. Finally it is priced Rs87,125(ex-showroom price) in Delhi 3. Promotion: Bajaj Auto Ltd will not be using any celebrity or stars as Bajaj understands that its the people of India and specifically the youth who will be using this bike and therefore the advertisements are made keeping the youth in mind. All the advertisements campaigns are youth oriented. Bajaj will also promote its pro-biking concept by providing high quality services to its premium bike owners.
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4. Place (distribution): These bikes will be sold only through Probiking showrooms

Customer Analysis
The new Bajaj Pulsar 220 cc is attracting the customer very much. The advanced technology such as Digital Twin Spark-Fuel injected, front and rear tubeless tyres, and new oil cooling system. But according to the customer the price of the bike is more. The price of Rs 92,000 on road is near to psychological barrier of Rs 1 lakh. There are some technological problems in the bike which are disappointing to the customers. The company has improved the latest bikes and the problems are being solved.

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Marketing analysis of Bajaj Pulsar 220CC

Value Chain Analysis

Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Influential work by Michael Porter suggested that the activities of a business could be grouped under two headings: (1) Primary Activities - those that are directly concerned with creating and delivering a product (e.g. component assembly); and (2) Support Activities, which whilst they are not directly involved in production, may increase effectiveness or efficiency (e.g. human resource management). It is rare for a business to undertake all primary and support activities. Value Chain Analysis is one way of identifying which activities are best undertaken by a business and which are best provided by others ("out sourced"). Linking Value Chain Analysis to Competitive Advantage What activities a business undertakes is directly linked to achieving competitive advantage. For example, a business which wishes to outperform its competitors through differentiating itself through higher quality will have to perform its value chain activities better than the opposition. By contrast, a strategy based on seeking cost leadership will require a reduction in the costs associated with the value chain activities, or a reduction in the total amount of resources used.

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Marketing analysis of Bajaj Pulsar 220CC

Primary Activities Primary value chain activities of Bajaj Pulsar include: Primary Activity Inbound logistics Operations Outbound logistics Marketing and sales Service Description All those activities concerned with receiving and storing externally sourced materials The manufacture of bikes - the way in which resource inputs (e.g. materials) are converted to outputs (e.g. products) All those activities associated with getting a bikes and services to buyers Essentially an information activity - informing buyers and consumers about products and services (benefits, use, price etc.) All those activities associated with maintaining bikes performance after the product has been sold

Support Activities Support activities of Bajaj Pulsar include: Secondary Activity Procurement Description This concerns how resources are acquired for a business.

Human Those activities concerned with recruiting, developing, motivating Resource and rewarding the workforce of a business which includes the Management sales of the bikes Technology Development Activities concerned with looking in to technological assistance of the machine of the bikes

Infrastructure Concerned with a wide range of support systems and functions such as maintaining the quality of bikes, etc.

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Marketing analysis of Bajaj Pulsar 220CC

Primary Activities. Inbound Logistics. Here goods are received from a company's suppliers. They are stored until they are needed on the production/assembly line. Goods are moved around the organisation. Operations. This is where goods are manufactured or assembled. Individual operations could include room service in an hotel, packing of books/videos/games by an online retailer, or the final tune for a new bikes engine. Outbound Logistics. The goods are now finished, and they need to be sent along the supply chain to wholesalers, retailers or the final consumer. Marketing and Sales. In true customer orientated fashion, at this stage the organisation prepares the offering to meet the needs of targeted customers. This area focuses strongly upon marketing communications and the promotions mix. Service. This includes all areas of service such as installation, after-sales service, complaints handling, training and so on. Support Activities. Procurement. This function is responsible for all purchasing of goods, services and materials. The aim is to secure the lowest possible price for purchases of the highest possible quality. They will be responsible for outsourcing (components or operations that would normally be done in-house are done by other organisations), and ePurchasing (using IT and web-based technologies to achieve procurement aims).

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Technology Development. Technology is an important source of competitive advantage. Companies need to innovate to reduce costs and to protect and sustain competitive advantage. This could include production technology, Internet marketing activities, lean manufacturing, Customer Relationship Management (CRM), and many other technological developments. Human Resource Management (HRM). Employees are an expensive and vital resource. An organisation would manage recruitment and s election, training and development, and rewards and remuneration. The mission and objectives of the organisation would be driving force behind the HRM strategy. Firm Infrastructure. This activity includes and is driven by corporate or strategic planning. It includes the Management Information System (MIS), and other mechanisms for planning and control such as the accounting department.

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Marketing analysis of Bajaj Pulsar 220CC

Segmentation:
Market segmentation will be done considering that this bike will be for premium buyers who pay more emphasis to performance. Secondly this bike will be higher on the price range in the lights of karizma and will only be available through pro- biking showrooms which will be company owned initially. These pro-biking showrooms will only be opened in cities like Pune , Mumbai , Delhi , Banglore , Jaipur ,Chennai New pro-biking showrooms will be opened by the coming in various other cities as per the demand from the cities.

Positioning:
Brand Name: The name of a company will also help to differentiate itself and build image in the long run. It will try to use its brand name to pierce the Indian market and revolutionize the two wheeler market Promotion Based Marketing Strategy: Promotions will be done through youth- based advertisements and Bajaj wont be using any celebrities as it is not the stars who will be using the bikes. Pro-biking concept: One of the most important marketing strategies will be the launch of pro-biking concept in which professional biking showrooms will be opened, providing not only premium bikes but value added services like dynamo test, online booking, performance parts for premium bikes, bike apparels and accessories. This biking concept will be the first of its kind, revolutionalising the complete biking scene in India

Target Market:
PULSAR 220cc targeted at the youth segment, the Bajaj Pulsar has been designed and styled as a mean masculine robust machine with dazzling looks and technically advanced mechanism that offers great performance. The target market of Bajaj Pulsar 220 CC is the young generation people who want speed, action and power. In the recent past there is a high growth in the demand for high speed and power bikes. Honda pioneered the segment but Bajaj Pulsar has beaten them.
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Differentiation:
On the basis of design: The new Pulsar DTS-Fi (Digital Twin Spark-Fuel injected) is the first bike from Bajaj Auto with the powerful combination of twin spark plugs and fuel-injection technology and is an ultimate machine for the performance motorcycle enthusiast. The latest offering has set new benchmarks in technology, performance, and styling to address the needs of a growing segment of pro-bikers. The bike produces 20 bhp peak power, with 1.95 Kgm of torque. The bike can go to the top speed of 135.0 km/h

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Five Year Plan

The above graph shows that Bajaj Pulsar is doing very nicely in the market. Also from the BCG and GE Matrices we can conclude that for Bajaj Pulsar 220 cc the company should try to increase the market share and should try to overcome the weaknesses. In the next five year company should try to Increase the market share Increase the export Exploit the good customer base so that it could become the star product for the company. In the coming year the prices of raw materials are also going to rise so its very much necessary to adopt the pricing strategy according to the future prices.

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Bibliography
http://autos.maxabout.com/twid0000353/bajaj-new-pulsar-220-dts-fi.aspx http://123fungama.blogspot.com/2007/02/bajajs-pulsar-dts-fi-220ccmotorcycle.html http://www.coolavenues.com http://blog.neo999.com http://business.techwhack.com/category/automobiles-and-sport http://bajajpulsar.com

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