Founder S Philosophy

You might also like

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 14

Our history

National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food. National foods initiatives were, to make food that is hygienic, reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so that people who use our products would be able to experience a more rewarding life-style. This was long before the phrase Corporate Mission had even been invented. However, our founders philosophy remains unchanged over time. Even if their language and the notion of only women doing the housework have become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant development of technology; consumers are compelled to alter their eating habits. National Foods responds to this challenge of developing innovative food products based on convenience and quick preparation in line with modern lifestyles and yet retains traditional values through its diverse collection of food products. In a history that now crosses three decades, National Foods success has been influenced by the major events of the day economic boom, depression, wars, changing consumer lifestyles and technological advancements. Even after three decades the companys focal point still remains on customers needs through product development in line with the changing market trends. Founder pkhilosphy National Foods must focus on customers needs and serve them with quality products at affordable prices at their doorsteps. Our products must be pure and conform to international standards. Our research must continuously produce new adventurous products scientifically tested, hygienically produced in safe and attractive packaging. We must create environment in our offices and factories where talents are groomed and have opportunity to advance in their careers. We must prove to be recognized as good corporate citizens, support good causes-charity and bear fair share of taxes. Reserves must be built, new factories created, sound profits made and fair dividend paid to our stock holders through building a reliable brand. National Foods Ltd. must get itself recognized as leader in Pakistan and abroad. With the help of almighty God, the company can achieve its targets in years to come.

Vision

To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels Core values

Passion We act with intense positive energy and are not afraid to take risks. We challenge ourselves continuously, were good at what we do, and we take pride in who we are. People-centric We put our people first. We treat them with respect and actively contribute towards their development. Customer Focus We see the world through the eyes of our customers. We do everything possible that makes them happy. Leadership We are part of the solution, never the problem. We act like owners and have a positive influence on others. Teamwork Our roles are defined, not our responsibilities. We believe in going the extra mile to accomplish our goals. We coach and support each other to ensure everyone wins. We have a WE versus I mindset. Ethics We dont run our business at the cost of human or ethical values. Excellence in execution We say. We do. We deliver. We talk with our actions. We strive for nothing but the best. Execution is the key to winning! Accountability We see. We act. We take full responsibility for our actions and results. We dont blame others for our mistakes; we analyze them and correct them. Ceo msg In this era of fast paced life, execution of business decisions has significantly been impacted through the use of technology. Planning, analysis and strategy developments are now all dependent on the plethora of information available. Correct usage of this information can impact and reward the outcome of business results in the shape of growth, profits, market share and also the brand image and perception a company portrays in the one large global market. Technology has indeed transformed how we think and perform our tasks. Most of all it has unified markets into a global village promoting direct interactions with customers and service providers. Indeed, business is being executed at the speed of thought. Our journey to become a leader in the food business in Pakistan and a major player in the international markets has not come about without the use of technology. In fact our growth rate has been sustained through the continuous usage and up gradation of technology when adapting to modern management practices. Our brand today is ranked at number 2 position out of a total 3500 brands marketed and sold in Pakistan. Our brand new website showcases all our categories and brands and in fact offers you an opportunity to directly interact with us. Although we produce branded multi category food items; the complex process of manufacturing, supply chain management, quality assurance, research and development, market research and brand marketing practices are heavily dependent on the extraction and usage of data to make decisions. Our choice of using SAP applications towards enterprise management has helped us reap many awards of excellence. Technology is embedded in how we do business. In the months to come, you will see our website develop and evolve further to cater to all our business stakeholders. We will offer them a direct transactional nature of relationship by linking our ERP SAP applications to help them make informed choices to further our mutual business. The Internet in fact will become the nucleus or the hub around which we shall be carrying out all our business.

The website will become the central hub offering stakeholders and consumers company information and updated knowledge and news, it will provide a direct access to employees to interact through a company intranet, it will become a portal for all our supply chain customers to track their orders and finally a vantage point for all our customers domestically and globally to order our products as an individual user or a business distributor directly without any interaction from us. Welcome to the new era of business management. Abrar Hasan

Leadership
Mr Abrar Hasan has been with National Foods since 1993. During his decade of association with the company he has successfully spearheaded the organization to its present position. Mr. Hasan has used his proficiency in Operations Management, Marketing and Finance with diligence to make National Foods what it is today and one of the largest and most successfully innovative food industries in Pakistan. Abrar Hasan graduated with a BS in Industrial Management with a minor in Industrial Engineering from Purdue University, Indiana, USA. In 1990 he returned to Pakistan and joined Precision Rubber Products (Pvt.) Ltd. as Plant Director. He remained with this company for almost 3 years and was responsible for Production and Manufacturing Management. With his well-developed skill set, Abrar Hasan was invited to join National Foods in 1993 as the Plant Director, a position he held for 4 years. After which, he was given charge of Deputy Managing Director and in year 2000, Abrar Hasan was appointed by the Board of Directors as the Chief Executive. His dedicated approach and inspirational leadership has taken National Foods from a simple recipe producer to a full-fledged food company today. He is the driving force behind his team of skilled professionals and has introduced innovative technology, human resource development & management and new marketing trends that have made the Company an undisputed market leader. Besides being a visionary and giving true meaning to the young urban professional that he is, 38 yearsold Abrar Hasan is an avid golf player and a loving father.

bod
Mr. Iqbal Alimohamed a fellow member of the Institute of Chartered Accountants (England and Wales) and a Fellow member of the Institute of Chartered Accountants, Pakistan, has a vast experience in the banking and industry fields and modern day management in Pakistan. Currently he is the Chief Executive and Chairman of the Board of Directors of Gul Ahmed Energy Limited. Prior to this he has also served as Director of National Foods Limited. Mr. Ebrahim Qassim is a Chartered Accountant by education. He has worked as a professional manager in a British pharmaceutical company for three years. He was the honorable member of the Board of Directors of the Karachi Stock Exchange in the year 2000 and currently serving as the Director of National Clearing Company of Pakistan Limited. Mr. Abdul Majeed, a graduate of the F.C. College, Lahore with B.Sc. in Physics and Mathematics, is the Founder Director and Chairman, National Foods Limited and Associated Textile Consultants (Pvt.) Ltd. He is also the Chairman, Precision Rubber Products Ltd. and Nazaria-e-Pakistan Trust Sindh a chapter of Nazaria-e-Pakistan Trust, Lahore. He is also the honorable Member of Anjuman Himayat-ulIslam, Lahore and Arts Council, Karachi; Trustee member of Formanite Welfare Trust; Professional

member of World Future Society, Bathesda, USA and Board Member, Society for the Promotion of Arabic. Mr. Waqar Hasan, started his career in the early 60s by joining the Arag group of companies as General Manager. He established National Foods in 1970 in partnership with Mr. Abdul Majeed. As a Managing Director, he laid very strong business fundamentals and ethics in the organization. He was also very successful in building the National brand, which has now become an internationally recognized and a common household brand in Pakistan. Being a sportsman, his leadership skills have always been nurtured to promote leadership and group working which was a clear reflection of one of his attributes in business management amongst others. He stepped down from the position of a Managing Director in the year 2000 and since then is active as the Chairman of the Audit Committee and a very active Board member of National Foods Limited. Mr. Zahid Majeed, a graduate of the Magdalen College, Oxford joined National Foods in 1987 and since then worked on lots of new and exciting projects. He has worked on the International market project through a strategic alliance with McCormick and Co. the worlds largest spice company and was also part of National Foods IPO in 1988. He also helped National Foods become the first Pakistani food company to launch an ethnic food brand into the mainstream supermarkets in Australia, Canada and USA. Currently he is primarily responsible for the textile activities, Australian business of the company and business development for the group in India and China. Mr Khawaja Munir Mashooqullah, MBA from the Olin School of Business of the Washington University in St. Louis, USA the founder and president of Synergies Worldwide a global supply-china management company operating in over 15 countries. He is also a member of the Board of Directors of National Foods Limited and a member of the Young Presidents Organization. He has also worked as an independent consultant in many companies and actively involved in charitable organizations in South Asia ranging from computer literacy, drug rehabilitation and microfinance for women

Brand image

At NFL, freshness is what keeps us going. We keep life updated with new recipes, new products, and now weve got ourselves a Transformed logo. As with everything we do, we took a careful look at what we had, kept the best of the past, and introduced elements that were exciting, appealing, and yet always true to our soul. Were still caring, optimistic, and reliable and now were livelier than ever before!

For over 40 years, weve been known as the one brand women all over Pakistan count on, but just like people grow and change, were growing too. And now its time for a change.

Every year were growing bigger, brighter, more global, and our NFL spirit of adventure which has been the energy behind every new and innovative product is now the encouragement behind our new logo. The new Pakistani homemaker is feisty and vibrant and our new image is helping her feel just as we have generations of food lovers feel completely at home

Culture hamsab

We talk about our values consistently at all levels and use the HAMSAB platform to build and sustain a healthy positive vibe across the organization. With the growing passage of time, we reinforce our core values through communicating them down to every level in the organization. We remind our people of the principles we stand for and how to create business opportunities within the boundaries of integrity and fairness. This is how we create lasting change and develop a mindset of a truly accountable workforce

Awards and achivement


ISO 9001:2008 (Quality Management system) ISO 22000:2005 (Food Safety Management system) ISO 17025:2005 (Laboratory Accreditation) Halal Foods certification PSQCA product certifications for all mandatory food products which includes Jams & Jellies, Marmalades, Vinegar, Iodized Salt, Pickles, Red Chilli, Turmeric and Curry Masala.

Csr
Sustainability initiatives uphold the foundation for NFLs business endeavors. At NFL we realize that our CSR commitments must reflect all sides of our corporate personality NFL as a manufacturer, as an employer, as a consumer itself of farm produce and other items and as an industry leader, pioneering new processes and systems. We reflect these commitments in our values, policies and our practices. NFL engages especially in areas related to governance and strategic social investments, working to empower and uplift communities. NFL has CSR commitment since beginning of the organization. Different philanthropic activities by company initiated ever since its inception. We believe on moral values that demanded of us to give back to the society which supported our business, in whatever we could.

Over the years as our business grew and we undertook measures to imbed international standards of production and quality control into our systems, we also realized that leading from the front meant developing and adopting a holistic sustainability strategy to guide all business operations towards our ambitious Vision 20/20 goals. NFL sustainability is being implemented through a comprehensive sustainability strategy, developed by expert after micro examine all aspects of our business. We believe that Sustainability entails the fully integrated stakeholderbased approach including consumers as strategic partners. As well as the environment. Therefore CSR at NFL is about a transformative, long-term ethical business approach which produces long-term profits.

Events
Posted on October 12, 2010 by admin Donations Ready to Eat Food: 34,500 RTE packs were donated to different charitable hospitals and NGOs. Most of the food packets were given to mothers and children. Help NGO distributed RTE in one of the health & nutrition training workshop at Nagar Parkar, Thar. Aagahee Adult Literacy Program (ALP) Internal ALP Math exam to [...] Posted on October 12, 2010 by admin Port Qasim Association of Trade & Industry Aagahee ALP Program and achievements were acknowledged and appreciated in current PQATI quarterly news letter, Ninth issue 2009. Aagahee Adult Literacy Program (ALP) Internal 1. Following employees of NFL completed Math book and passed exam. S.# Name Department S.# Name Department 1 Shakila Cleaning 10 Sardar Ali [...] Posted on October 12, 2010 by admin Swat Relief Work by National Foods Limited To meet the rehabilitation needs of returning IDPs a need assessment survey has been conducted by NRSP. Representative of NRSP would like to meet NFL to discuss the following: Result report Possible area for collaboration to work in SWAT and Sindh. Aagahi Adult Literacy Program (ALP) Internal [...] Posted on October 12, 2010 by admin Swat Relief Work by National Foods Limited NFL team visited Swat IDPs camp at Nosharo in first week of June. The main objective was to help and plan relief work for IDPs with the collaboration of two organizations, Mission Rescue Pakistan and National Rural Support Program (NRSP) on long term basis. NFL donation details Items [...] Posted on October 8, 2010 by admin Donations 12 computers were donated to following organizations: 1. 5 Computers to Education & Rehabilitations Welfare Society for Humanity, Baldia Town, SITE. 2. 7 Computers to Roshan KG Primary Welfare School, Kunri, Sindh. 24,037 packets of RTE were donated to different charitable hospitals and NGOs. Most of the food packets were given to mothers and [...]

Donations (2010) jan


Ready to Eat Food: 34,500 RTE packs were donated to different charitable hospitals and NGOs. Most of the food packets were given to mothers and children. Help NGO distributed RTE in one of the health & nutrition training workshop at Nagar Parkar, Thar. Aagahee Adult Literacy Program (ALP) Internal ALP Math exam to be conducted in end Jan 2010 ALP teachers training for English to be held in end Jan 2010 ALP teachers (SITE) visited Garage School to observe Resource room and its utilization. Initial plan for ALP resource room set up at SITE has been discussed. ALP Resource room development committee includes Ms. Alia , Ms. Faiza and Mr. Jawwad. ALP External

1. 2. 3. 4.

ALP (New session) of phase 6 (Sindh) and Phase 2 in Punjab & NWFP have been inaugurated in January 2010. Currently 40 Aagahee ALP centers with 766 learners are being run all over Pakistan. Details are in the table below: View of two ALP classes at Machar colony, Mauripur Area Learners District Area Learners Landhi no 6 IIL Cumpus 20 Bhawalpur Maly Wali Gali Bhawalpur 20 Sheedi Goth Primry Scl 20 M Garh Basira II Chowk M Garh 20 Shahnwaz Goth Pipri 20 M Garh Basira I Gharibabad M Garh 20 Sarhandi II (Safi Qureshi Campus) 20 Lahore Minhala Primary School-I 20 Yousaf Goth Se Scl 14 Lahore Minhala Primary School-3 20 Memon Ghot 15 Lahore Nathoki 20 Mulla essa ghot 20 Lahore Ledhar-SY 20 Korangi 5 Aziza Nourani Compus 20 Lahore Roranwala SY 20 Quaidabad Police Station 11 Faisalabad Jaranwala SY Chak 378 20 Korangi 21/2 Sce Cost Gaurd 20 Chiniot Raichand Vohra Campus 20 Umer Mengal Goth Sec 28 R Pindi Lakhan (TCF Scl) 20 Ibrahim Goth Sec 23 Taxila S. Nizam Uddin Hussain Shah Campus 20 Khuda Ki Busti 3 20 Mardan Mardan Campus 20 Saifal Goth Sec 20 Khushab Green Twon Khushab I 20 Khuda Ki Busti 4 20 Khushab Chak-8, Jahurabad 20 Machor Colony 3 20 Mianwali Daud Khel Mianwali 20 Machor Colony 3 20 Mianwali Pai Khel Mianwali 20 Hawks Bay St 13 10 Muzaffarabad Chamankotli Campus 20 Gulshan-e-Zia Sce Orangi town 15 Mansehra Battal Village & P.O Battal 20 Ittehad Town 3 10 Mansehra Oghi Near Range Quarter Jalal Abad 20 Karachi 366 NWFP/Punjab 400 ALP centers opening ceremony at Kunri ALP Teachers Refresher Course: A one day refresher session on Jugnoo books 1 and 2 was held on Dec 18, 2009. The session was attended by 12 ALP teachers from Kunri and surrounding villages. Training was conducted by Mr. Saeed, Literate Pakistan Foundation. Jugnoo books distribution Ceremony: At the end of the session books distribution ceremony was held. The ceremony was attended by Mr. Khoosa, Ms. Amtul, Mr. Gulam Qadir and Mr. Ghulam Muhamad (Shama Rashan), Mr. Iftakhar Ahmed, Mr. Gulam Mustufa (Rotary Club )and Mr. Wali Muhammad (Ujala organization). NFL Baby Food Updates UN World Food Program team visited NFL (PQ) A meeting with WFP was held on January 11, 2010 at NFL, PQ. Mr. Shane Prigge, Mr. Yasir Anwer and Mr. Shahid Minhas were present from WFP. Purpose of the factory visit was to understand:

Possibility of mass production of RUFC at National Foods. Existing facility for PWB production. The WFP Team found that NFL facility, experience, and knowledge on these products was sufficient for future partnership. Acumen Fund A meeting with Acumen Fund was held on January 13, 2010 at the Forum Office. Mr. Omer Imtiaz and Ms. Saima represented Acumen Fund to discuss the updates of NFL baby food and possible partnership with Acumen fund.

2 Port Qasim Association of Trade & Industry


Aagahee ALP Program and achievements were acknowledged and appreciated in current PQATI quarterly news letter, Ninth issue 2009. Aagahee Adult Literacy Program (ALP) Internal 1. Following employees of NFL completed Math book and passed exam.

S.#Name 1 Shakila 2 Zafar Iqbal 3 Fatima

Department Cleaning Dehydration Cleaning

S.# 10 11 12

Name Sardar Ali Shamsuddin Habib

Department Sauce Plant Admin Janitorial

4 5 6 7

Ilyas Ashraf Zafar Iqbal Gul Hassan

RMS FGS Pickle RMS Janitorial Janitorial

13 14 15 16 17

Siddique Akbar Sauce Plant Saeed Ullah Admin Muhammad Habib Salt Plant Abdul Rasheed Workshop Arshad Admin

8 Imran 9 Qaisar Iqbal

2. Aagahee ALP teachers training for English held in March 2010


Aagahee ALP English classes will be commence from April 2010. Mr. Jawad and Ms. Faiza are going to teach at SITE, while Ms. Talat Faheem will be teaching English at PQ. 3. Aahagee ALP External (Female Empowerment) Aagahee ALP first session for academic year 2009-10 started in Jan 2010 at 40 TCF schools across all four regions ofPakistan. Over the past two months, 2 out of 4 books have been completed, and Book 2 exams have been conducted. Total 637 learners appeared for the interim exam and 627 passed: TCF South & Southwest: 324 Exam takers, 321 passed TCF North & Northwest (Punjab/NWFP region): 313 Exam takers, 306 passed It is heartening to note that the Program was welcomed by the new locations, despite the bad winter weather/fog at the time of launch.

ALP Muzaffe Garh ALP Goth Saifmangal (Karachi) ALP Faisalabad


The second session for academic year 2009-10 will be commence in April 2010 4. Aagahee ALP Kunri - Book 2 completed - Book 3 training will be held in end March 2010

NFL Baby Food Updates


1. Baby Food Research with the partnership of help NGO Baby Food research is being conduct by HELP NGO at Khuda Ki Basti (Surjani Town Karachi). Some of the observations noticed and reported by health personnel of HELP:

A 2.5 years old weak baby start proper walking Weight & height increased of many malnourished children
1. Acumen Fund Acumen fund has agreed to work for the elimination of child malnutrition in Pakistan with the partnership of National Foods. Project terms of reference and work plan for joint activity is in process. RTE Food distribution news coverage In second phase 34,500 packs of Ready to Eat Food distributed to NGOs and Organizations. The event has been covered by 25 news papers during March 2010

3 Swat Relief Work by National Foods Limited


To meet the rehabilitation needs of returning IDPs a need assessment survey has been conducted by NRSP. Representative of NRSP would like to meet NFL to discuss the following: 1. 2. Result report Possible area for collaboration to work in SWAT and Sindh. Aagahi Adult Literacy Program (ALP) Internal

Quiz Competition Program A Quiz competition on Our Pakistan was held for ALP learners at SITE on July 30th 2009.

ALP Teachers Training (Math)

ALP Teachers training (Math) was held at PQ on August 4th, 2009. Mr. Rana Mubeen, Literate Pakistan foundation has conducted the session. ALP Certificate Distribution Ceremony (Internal). ALP (internal) certificate distribution ceremony was held on August 18th, 2009 at PQ. Mr. Abdul Majeed, Mr. Abrar Hassan, Mr. Shakaib Arif and HODs attended the ceremony. 23 learners and 14 teachers were awarded certificates and gifts by Mr. Abdul Majeed and Mr. Abrar Hassan. Mr. Majeed expressed the need of a learners resource room, so they can use other learning technologies for example CD, Computer, Reference books etc. ALP event has been covered by (25) news papers, for example;

ALP classes at SITE and PQ ALP urdu and Math classes for workers will be commence after Eid. ALP External ALP in Kunri 12 ALP Centers have been planned for following areas of Kunri; 1. 2. Shama Roshan Bustan Hanghro Khskhli

3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Haji Kamauddin arain Piaro Kolachi Sher Khan Chandio Darya Khan Sahib Khan chandio Dhadi Bux chandio Muhabat Shah Mehnpari Haji saddiqu Haji Ishaq Khakhali The objective of the ALP program is to raise literacy rate among farmers and their families in Kunri. Stakeholders for the ALP centers at Kunri: Rotary Club Shama Roshan (NGO) Meharan Welfare Associaiton (NGO) ALP in Muridkey Female community ALP center; Urdu book-3 completed. Final exams will be conducted in mid Sep, 2009 NFL Baby Food Aga Khan University Hospital NFL baby food product composition has been finalized according to advice of Dr. Bhutta. Product is ready for the field evaluation. Product field evaluation plan is going to be developed by AKUH. Visit of World Food Program Representatives

1. 2. 3.

A world Food Program (WFP) team visited NFL on August 10th 2009. The objective of WFP team visit is to identification and expansion of supplier/ food processors to produce health foods for WFPs children health improvement program. WFP found composition and process of National Foods nutritional meal close to the requirement of WFP. They shared plan of producing nutritional meals such as baby food and product Ready to use for Children (RUFC). The product is specifically prepared for severe malnutrition children and has been design in the form of paste. Team visited plant, production area and R&D , indicated satisfactory remarks. They expressed great interest for partnership with National Foods in future. Energy Efficiency Target for replacement of electrical chocks were achieved at SITE and PQ

4 Swat Relief Work by National Foods Limited

NFL team visited Swat IDPs camp at Nosharo in first week of June. The main objective was to help and plan relief work for IDPs with the collaboration of two organizations, Mission Rescue Pakistan and National Rural Support Program (NRSP) on long term basis. NFL donation details

Items

donation during NFL Donation sent on Long term visit June 26 th 2009 planning Baby 4 cartons (280 pack, 16 cartons 1152 To be continued food 200 gm each) packs (200 gm on monthly basis each) MedicinesNFL donation Rs. Cost Rs.33,000 To be continued 135,000 spent on Monthly basis others NA Clothes, shoes etc To be continued on Monthly basis

A presentation was made by Mr. Junaid Afridi on June 12 th 2009 at SITE and PQ areas. The objective was to discuss the situation of IDPs and commitment of NFL. To show integrity, love and concerns with the people of Swat NFL employees singed on National flag.

Aagahi Adult Literacy Program (ALP) Internal


Advance Urdu classes has been organized for NFL workers at SITE and PQ areas. ALP External Expansion of ALP: Twelve Adult Literacy centers are being planned for Kunri.

Fortified Baby Food

A meeting on National Foods fortified baby food was conducted on June 23 rd 2009 at Dr. Bhuttas Office (AKUH). Mr. Zahid Majeed, Mr. Muhammad Aslam and Naushaba Khatoon were present in the meeting. Dr. Bhutta indicated that NFLs fortified baby food product is close to the finishing line. He made some recommendations to enhance the quality of product. Research project for the product trail will be plan soon.Health Food trail at NICH

A training session was held by child Aid Association on Saturday, June 6th, 2009 at 12:00 P.M at Jinnah Hospital. The objective of the training session was to train mothers how to cook National Foods, health food for children. Demonstration of health food preparation was done by Social welfare officer (NICH). She made Halwa and explained mothers about quantity and addition of fat with water. 10 mothers of malnourished children including two senior doctors of NICH attended the session.

Health Food for pregnant/lactating Mothers


Health Education and Literacy Program (HELP) is a non-government, community Based Primary Health Care Program working in various Katchi Abadies of Karachi and Sindh. The organization focus is on health care of women and children, including reproductive health, family planning and nutrition.A Meeting was held in first week of June, 2009 at HELPs office. The objective of the meeting was to explore the possibility of initiating a joint research on health food for pregnant and lactating mothers. Dr. Yasmeen, health coordinator of HELP informed that in Pakistan high percentage of mothers in low income areas are anemic and malnourished. It is important to introduce a nutritional meal for pregnant and lactating mothers.

Value Chain Empowerment (Chili Project)

Farmers Training Program was held at Kunri on June 9 th , 2009. The half day session was organized with the collaboration of Syngenta . The objective of this session was to share best practices including results of NFL pilot project run at Dr. Narains farm with the progressive farmers.

NFL team met NGOs; Banh Beli (Mithi) and Shama Roshan(Kunri)

Professional Development

CSR specialist attended 17 th Business Talk CSR on CSR in difficult times organized by Global Compact Pakistan Local Network in collaboration with Employers Federation of Pakistan, and Asia Strategy Institution in May 2009 at HinoPak Motors, Karachi

5 Donations

12 computers were donated to following organizations:


1. 5 Computers to Education & Rehabilitations Welfare Society for Humanity, Baldia Town, SITE.

2. 7 Computers to Roshan KG Primary Welfare School, Kunri, Sindh. 24,037 packets of RTE were donated to different charitable hospitals and NGOs. Most of the food packets were given to mothers and children

RTE is being distributed by Literate Pakistan Foundation (LPF) among ALP learners in Karachi

Aagahi Adult Literacy Program (ALP) Internal


1. 2. 3. 1. Ms. Faiza Shaheen (R&D) and Muhammad Jawwad (MIS) have joined the ALP Teachers Club. They have been assigned for weekly Urdu classes (Advance Level) at SITE. ALP teachers visited Garage school in January 2009. The objective of the visit was to observe similarities and differences of ALP teaching methodologies by Garage school teachers at Garage schools. ALP teachers visited Rashidabad on March 9th, 09. The objective of this visit was to get experience and exposure to community development activities in Sindh. ALP Book-3 (Urdu) completed in first week of May 2009. Following students have passed examination of Book-3 at SITE & PQ.

Student Name
Sardar Ali Saeed ur Rehman Habib Shams Uddin Radash Amjad Gul Abdul Ghani Jewa Khalil ur Rehman Shama Shaukat Ali Imran Khan
1.

Department
Sauce Plant Transport Janitorial Catering Admin RMS Pickles Admin BMS Admin Pickles Packing

Student Name
Qaiser Arshad Siddiq Akber Yasmeen Soof Fatima Samina Muhammad Nazeer Shakeela Javed Muhammad Nawaz

Department
Janitorial Catering Sauce Plant cleaning Admin Cleaning cleaning Pickles cleaning BMS RMS

Students Day was celebrated at PQ to encourage learners and teachers. The program was organized by ALP teachers. It included light indoor games, quiz competition and news paper reading test. All HODs of PQ including members from SITE attended the ceremony. At the end of the ceremony small gifts were awarded to the learners.

ALP External
NFL is committed towards improving literacy rate in Pakistan. The main focus is female literacy in following regions of Pakistan; Karachi, Bhawalpur, Muridke and Gwadar

Health Foods
National Foods Children Health food is on trail process. A trail research has been planned by child Aid Association, Jinnah Hospital, Karachi. National Foods donated 200 packets (200g) each for three months trail activity. Trail process will be supervised by Dr. Yasmeen Kazi, Associate Professor, Pediatrics at NICH and Executive member of the Child Aid. Sample size for food trail is 100 patients, 50 suffering from malnutrition and 50 from cancer. Results will be compiled and shared after completion of 3months trail period

Energy efficiency

Electronic chocks installation process to be completed by June 2009 at PQ & SITE. Audit of energy saving activity will be conducted in June-July 2009

Professional Development

1. 2. 3. 4.

CSR Specialist attended one day Training workshop CRS Clinic organized by TBL in March 2009. 3C Round Table, one day conference was held in April 2009. Conference was organized by TBL. Mr. Shakaib Arif, Chief Operating Officer, attended the conference. A workshop on sustainability at National Foods was conducted by CSR specialist in May 2009 at NFL, Port Qasim. HoDs HoDs and officers of PQ participated. One day Sensitization Seminar on Iodine Deficiency Disorders and Universal Salt Iodization was attended by CSR specialist & consultant. The seminar was organized by Micronutrient Initiative in Collaboration with Nutrition Program, Sindh in March 2009.

Swat Relief Work


Following are being planned: 1. Donation of cash and Rounaq Massala 2. NFL Health Food 3. Visit of NFL Volunteers to refugees camps

You might also like