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9mm Energy 2011 Eng PDF
9mm Energy 2011 Eng PDF
9mm Energy 2011 Eng PDF
* Incorporation year: 2009 * Licence: 9MM American Beverage LLC, USA Bradenton * Home: 94701 Hurbanovo Komarnansk 55, Slovakia * Site: Trkblint, Hungary * Manpower: 10
History
* The idea of the energy drink with cap was born in 2009 * After research the decision was made about the shape to be a bullet * A well-known and appreciated raw material manufacturer developed the contents after 8 months testing hundreds of tastes * Our manufacturers have been chosen after careful consideration as follows Austrian Starzinger Gmbh is filling, while Rexam Gmbh is providing the cans * In 2010 the product was launched
Mission
Gratifying consumer needs by distributing and manufacturing a high quality energy drink with safety cap.
Targets
* Raise consumer awareness by effective marketing strategy. * Broaden exportation by signing with distributors worldwide. * Build a truly multinational brand.
Direct hits
Results already achieved:
* Successful product launch in the middle of the crisis * Export to more than 15 countries * 22 exclusive distribution contracts
Export countries
Exclusive distribution contracts
* * * * * * * * * * Belgium Bosnia Hercegovina Brazil Caribbean (The Netherlands Antilles, Colombia) Ireland Italy Luxemburg Slovakia Slovenia Maltese Islands * * * * * * * Kosovo Maldives Moldova Serbia Hungary Spain Middle East (Kuwait, Saud Arabia,Lebanon, Syria,Qatar, Cyprus)
Export countries
Partners Prospective partners in the near future
* France * Latvia * Libya * Poland * Romania * The Netherlands * Czech Republic * Austria
Manufacturers
Rexam
* Global consumer packaging company * Close to 100 plants in 20 countries * 2 can production lines * 2000 cans/minute * 7.2bn cans sold in Europe in 2010 * References: Heineken, AB InBev, Coca-Cola, PepsiCo, Red Bull
Manufacturers
Starzinger
Filling and closing Based in Austria 9 plants 2 can installations Capacity: 170 000 units/hour * References: Bomba, Karlsberg-Brasserie * * * * *
Advantages
* Well-known and popular product category * High quality with tasteful flavour * Exceptional, eye-catching design which sticks, therefore the product is well recognized and easily rememberable by consumers * Innovative reclosable packaging * Proven success among costumers
Marketing Activities
Innovation
Further product developments in April: * Sugarfree 9MM * Bigger cans up to 0,5 l