Company Background & History

Pakistan Mobile Communications Limited, better known as Mobilink GSM. Mobilink has 28.24 million customers by March 2010 Mobilink's Head office is located in Mobilink House, 1 A Kohistan Road, F-8 Markaz Islamabad. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan Later it was sold to Orascom, an Egypt-based multi-national company. Mobilink has already invested over US $3.3 billion in the country to date and provides uninterrupted countrywide connectivity, unmatched customer services and international roaming in over 140 countries. which is why Mobilink covers you in 10,000+ cities and towns nationwide as well as over 130 countries international roaming service. In other words, we speak your language, everywhere. The company directly employs over 4,000 people and has the largest distribution network with 200,000 outlets across Pakistan. Mobilink is the only corporate in Pakistan to issue a 'high-yield' bond worth US$ 250 million in the International Market and has portrayed a positive image of the country as a secure destination for business activity.

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Mobilink has highest market share with 31% Telenor has 2nd highest market share with 24% Ufone has 3rd highest market share with 19% Warid has 4th highest market share with 17% Zong has 5th highest market share with 9%

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Mobilink has the highest market share in comparison to his competitors in 2005-06 Now in 2009-2010 its decreases from 60% to 36% due to tough competition.

This is the Annual Financial Report of Mobil ink. Current Assets & liabilities : 90,639,010,282

SWOT analysis SWOT analysis is a strategic planning method used to evaluate the strengths, weakness, o p p o r t u n i t i e s a n d t h r e a t s i n v o l v e d i n a p r o j e c t o r b u s i n e s s v e n t u r e . I t i n v o l v e s t h e specifying the objectives of business ventures or projects and identifying the internal and e x t e r n a l f a c t o r s t h a t are favorable and unfavorable to achieving that objective. This technique is credited to Albert Humphrey who led a convention at Stanford University in the 1960s and 1670s using data from Fortune 500 companies. Strengths: Attributes of the person or company that is helpful to achieving the objective(s). Weaknesses: Attributes of the person or company that is harmful to achieving the objective(s). Opportunities: External conditions that is helpful to achieving the objective(s). Threats: External conditions which could do damage to the objectives. STRENGTHS: Market Leader in the Telecommunication industry with 31% market share and have strong coverage. Considered very strong and reliable Captured most of the potential customers (28 million and growing) Covering over 10,000 cities, towns and villages across the Pakistan First operator to introduce IR for the people of Pakistan Only cellular service in Pakistan to provide coverage on the M2 motorway WEAKNESSES: Mobilink is expensive in comparison to other networks. Currently providing not good quality service because of changing their network from900 MHz to 1800 MHzs Fewer advertisements now days.

Most expensive telecom company both in call rates and SMSEngineering department of Mobilink is not that well competent as compared to its new competitors. OPPORTUNITIES: They should provide 3G network and provide internet package in prepaid. Customer retention Side is weak due to expensive packages Can expand its networks in the uncovered areas Services in the future can be Telephone Wireless Calling Cards Mobile Phone Banking Before start of new companies can target as many new customers as they can. Can lower prices to make business difficult for new companies THREATS: Due to intense competition Mobilink is losing its market share and PTA policies can effect their business. New market players are coming in near future. New companies can offer packages for corporate customers in better way. Wireless local loop service providers too targeting areas which are less developed. Current price war may reach at a position where only brand names survive Due to expensive quality of service now a days customers can shift to other companies. Employee retention is also issue because mobilink fired 1000 employees in October 2008

DETAIL OF MOBILINK MANAGER

IT MANAGER: Ali Mir

E-mail:asif.dustgir@mobilink.net

Contact:+92-333-3333222 Meeting date: 15th Apr 2012

RECOMMENDATIONS & SUGGESTIONS Following are some suggestion for the organization that should be adapt by the organization. Establish Research and Development Department. Ensure Network quality. Focus on subscriber retention. Adaptation of value added services, especially towards e-commerce. Better customer incentive plan. Innovation in technology. Lower SMS rates to other networks.