HOT INSPIRATION

September 2010

No limits in gift ideas.ho ho hooooo

It is time to plan your Seasonal campaign window and hot spot. This years Seasonal campaign is all about accessories. In December we look for the perfect gift idea for our partner, family and friends, and BoConcept has a great selection of accessories to offer this year. We have chosen a range of unique accessories with great prices and good stories.

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We have made 2 different versions of the acc. window:
1a: Suitable for the urban highstreet store or for the more progressive markets. 1b: Suitable for the more conservative markets or for markets where we aim for more exclusivity. Furthermore, you will get inspiration for the window 2 with furniture. If you only have 1 window, please make sure you use a combination of acc. and furniture. Furthermore you will find inspiration on window 2.

Window version 1a
- For the Progressive Urban style stores
(with either buy 2 and save or gift ideas from XX streamer on the window) To really make a strong statement with our accessories you need to mass display. In this window all the accessories from the marketing material are displayed and mixed with other great accessories from the collection. The black wall colour embraces the window and makes the colours of the accessories stand out. Pallets are piled as a staircase where groups of accessories are displayed to inspire as gift ideas. The shiny surfaces and minimalistic look of the cubes creates an cool contrast to the raw euro pallets, and they add extra space to display.

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Guidelines before you start:

Pallets Make sure you put aside some euro pallets from the next deliveries. The amount of pallets depends on the size of window. Make a drawing. Choose accessories with: Good price points Eye catching design Stock items, that need to be sold off Create a red thread: Create a colour theme that matches the colours in the marketing materials: o Rust red o Black o White Use natural materials to create an urban Christmas: o Untreated wood: Euro pallets o Wooden sculptures o Branches o Felt cushions

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Materials:
Furniture: 2x Occa 1012 7x Occa 1011 7x Big europalets 1x Metro 3050, black Various accessories Wall colour: S9000-N (black)

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Styling tips:

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Use a part of some spare pallets or some other material to support the pallets in the back. Place the cubes like this:

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Show great variety in accessories

Place highlight products in the cubes

Use the BC band around the acc.

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Price signs:
Put more lines on the price signs, to avoid displaying too many of them. Or use the A4 price stand.

Remember to mix different materials: Wood, metal, textiles, porcelain, glass, rubber etc.

Place the accessories in groups

Create a pyramid shape

ZIG ZAG the accessories on the pallets

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Alternative Window 1b For the more conservative, exclusive stores
(with either buy 2 and save or gift ideas from XX streamer on the window) If the euro pallets are too casual for your customers, this could be the alternative solution. The accessories are mass displayed with all the accessories from the marketing material mixed with other great accessories from the collection. Again the black wall colour embraces the window and makes the colours of the accessories stand out. The asymmetric use of shelves creates a dynamic look and is a great way to organize the accessories. Its an exclusive urban style.

HOT INSPIRATION

Guidelines before you start:

Choose accessories with: Good price points Eye catching design Stock items that need to be sold off. Create a red thread: Create a colour theme, that matches the colours in the marketing materials: o Rust red o Black o White Use natural materials to create an urban look o Wooden sculptures o Wooden boxes o Wooden stool o Wooden letters o Sarees

Materials:
Furniture: 3x Occa 184, white 2x Occa 183, white 1x Occa 182, white Various accessories Wall colour: S9000-N (black)

HOT INSPIRATION Styling tips:

Group the accessories and create a ZIGZAG pattern

Coordinate the colours

Use the A6 price signs and try to only make it 1-2

Create contrast in materials: glass, wood,

Show great variety in accessories

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Consider to use the A5 signs with great stories

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Window version 2
Your window 1 display great gift ideas and your window 2 should display furniture. Use the dining table as a family-dinner set up, where the dining table is set and the gifts are wrapped for the big evening.

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HOT INSPIRATION Guidelines before you start:

Choose accessories and furniture that make sense: Dining tables and especially extendable tables are relevant for the Seasonal campaign. Accessories must be chosen for great price-points, colours and image. Create a red thread: Create a colour theme, that matches the colours in the marketing materials: o Rust red o Black o White

Materials:
Furniture: Occa 312121, white Cavona chairs Occa 2800 console tooth footstool Grain petrol rug 150 cm. Main floor lamp, white Various accessories Wall colour: S9000-N (black)

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HOT INSPIRATION Styling tips:

If possible, combine the round Grain rug with a Christmas tree or leave it with gifts as shown on the pictures:

Make a simple setup with a table and chairs.

Coordinate the colours

Use the A4 price signs

Create contrast in materials

Show an inspirational way of setting the table

Make sure to create a homelike feeling.

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HOT INSPIRATION Hot spot 1:

(buy 2 and save or gift ideas from XX) The purpose of the Seasonal hot spot is to sell through mass display. We have chosen these 3 key accessories, because they have a great price, a great design, a great story and they are commercial:

NOTE: If you dont have the 3 key accessories, use alternative products that will have the same effect with a good price-point and an image-creating look. We know for a fact that mass display shows that we trust our products ability to sell and the customer is very likely to think the same.

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Materials:
Shopfixture: 12x 90x90 podiums (alternatively use the 60x60 podiums or a long white table) Accessories:

Plenty of BC gift boxes (keep the delivery boxes of the Japanese dolls).

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Styling tips:

Display a couple of each colour of the product at the front of the podium

Stack many BC gift boxes in the back as a grab item.

Select how many candleholders you want in 1 box and display the price in the A4

Use the A5 signs with the matching story for the product
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For the Japanese dolls please use the boxes they are delivered in

For the Japanese dolls please use the original gift boxes instead.

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Hot spot 2:
Use the same setup as at hot spot 1. However use only 1-2 podiums and place the poster stand next to it

Should you have any questions or comments to the above, please contact: Visual Merchandiser Manager: Lene Rnfeldt ler@boconcept.com

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