University Of Sharjah College of Business & Management Department of Management, Marketing and Public Administration

Course Syllabus STRATEGIC MANAGEMENT 0302417 Semester Faculty Member Office Hours Office Location : Spring 2012 : Dr. Rabia NAGUIB : Tuesday and Thursday and by Appointment :W5-Room 118 (ext. 3518) M5-Room 229 E-Mail: rnaguib@sharjah.ac.ae

Course description Strategic Management is a capstone course designed to expose students to a strategic perspective on issues that concern the firm as a whole. The course draws on and integrates concepts from the functional areas (i.e. marketing, finance, accounting, management, management information systems, and operations) in the analysis and resolution of complex business situations. It allows moving from a functional perspective to a strategic one. Beyond internal integration, Strategic Management concerns the processes by which firms choose, maintain or redirect their strategic positions within ever-changing external environments. Through the combination of lectures, readings, case studies and class participation, this course introduces the students to the tools and vocabulary prerequisite to critical and effective strategic analysis, thinking and communication. Course Goals: The main learning objectives of this course are
Relationship to Program Goals

I. Developing a big picture perspective and a

conceptual framework of how organizations manage their strategic management processes to survive and strive in the .increasingly complex and competitive world II. Integrating what has been already learned in management functional areas such as: finance, accounting, marketing, HRM, management and operations management, .in a unifying manner using a multi-disciplinary perspective III. Exploring and discussing a number of critical current issues .using real case studies IV. Experiencing and practicing strategic thinking and analysis through a focus on case-method and project exercises and presentations. This helps developing the ability to make good strategic decisions, based on sound analysis and persuasive .arguments and to report, present and defend them

1, 2

2, 3, 4 2, 5

Course Outcomes: Students who successfully complete this course will be able to: A. Develop a holistic view of organizations and understand the strategic management process.

Relationship to Program Outcomes 1.1, 1.2

Method of Assessment Exams Course work (readings and case analysis) Case analysis Final project

Be able to implement the SWOT analysis to different organizations taking into consideration both internal and external pressures and challenges facing the organization and using the appropriate analytical tools presented throughout the course C. Improve the analytical and oral skills through case analysis that effectively combine theoretical knowledge with practical applications and oral presentations seeking to improve communication and interpersonal skills

B.

2.1, 3.1, 3.2, 3.3

1.1, 2.3, 4.1, 5.1

Presentations

Text book Carpenter, Mason A., Sanders, William G. (2009) Strategic Management: A Dynamic Perspective. Prentice Hall. Course Requirements: A. Attendance and punctuality Regular attendance is mandatory. You must have more than 80% attendance to be eligible to take the final examination. Students are expected to attend all classes and be on time. B. Advance Preparation: The students should have read the significant portion of the text book, reading materials and cases prior to the beginning of the class in order to have rich class discussion. The more the students invest in preparing the sessions, the more they will learn from the course. C. Academic Honesty: Academic honesty is an integral part of learning. Work submitted by students should reflect their work (whether the work is an individually-based or groupbased). Any form of academic dishonesty or plagiarism shall be penalized. D. Pedagogy: This is a course with practical applications. To be effective, case studies and group presentations and discussions shall be used in delivering the content of the course. Therefore, we need everyones active participation. The case method is considered one of the most effective learning vehicles in management education. Case analysis requires the use of analytic tools and a good deal of personal judgment and intuition. The cases we will study are about real world business situations. How much you get out of the case depends on your preparation and active participation. Students will be grouped in teams. Each team will have the opportunity to lead a main case discussion at least once

during the course. Participation in teamwork is a must and every team member should participate in his/her team case presentation. Class Rules and Penalties - Use of the Mobile in class : -5 marks - Leaving the class without permission : -2 marks - Disturbing the class (Talking, laughing,) : -5 marks - Absences : -1 each - Late :- 0.5 each Irrelevant argumentation in class and showing lack of respect towards the instructors or/and students is passible to dismissal from the class and transfer to the disciplinary committee. Evaluation Schedule: Mid-term exam Case analysis Presentation Final project + presentation Attendance and participation Final Exam Participation TOTAL : : : : : : 20 10 20 10 30 10 ____________ : 100

(i) Mid-term: a class test will be given covering the material presented in the readings and class up until that point. It consists of multiple choice questions and a case to analyze. For acceptable genuine reasons, if a student misses a scheduled test, a make-up test shall be given. (ii) Case analysis and presentation: The class will be divided into groups. Every week, one team of students will make a presentation of a case related to the topic of the session. The rest of the class has to prepare questions and be ready to answer questions and to participate in the discussion. (iii) Final project: it consists of a written case which the group will orally present to the class during one of the last weeks of the course. Each group of students has to produce a collective analysis of a local company or a multinational company operating in the UAE within a particular industry. For Public Administration students, they have to choose an organization from the public sector. It should contain the following components: 1. Internal analysis: Description and analysis of the company using the strategic management process (Vision, mission, objectives, Business Strategy/corporate strategy, strategic leadership, resources and capabilities). Determine the strengths and weaknesses of the company. Tools such as the VRINE and the value-chain can be used. 2. Industry analysis: Description and analysis of the sector of industry (characteristics of this sector, main competitors, norms and regulations). You may apply the 5 forces of Porter to determine the strengths and weaknesses. 3. Macro or environmental analysis: Analyze the home/host country of the firm chosen (what are the key economic, political, legal conditions that affect the firm? what are the risks and opportunities for the firm? What are potential challenges facing the firm and industry and what recommendations would you give to top management to meet

these challenges?). Determine the opportunities and threats using the PESTEL analysis or the CAGE framework distance. The written case/final project should incorporate key concepts from the course. It should be no more than 20 double-spaced pages (12 pt font) plus tables, figures and references. About third of the paper should be on the firm, third on the industry in which it operates and third on the country. One page description of your chosen firm and industry should be handed in by session 4. The first part of the report including the internal analysis of the chosen company should be submitted within session 8. The final report is due at the beginning of session 14. Groups will then present their reports to the class. (iii) Final exam: A test will be held during the exam period. Carrying 30% of the total mark, the exam will be comprehensive, in accordance with the college policy. It shall include varied types of questions to test your recall, comprehension, analytic and applications skills. Schedule of Topical Strategic Management Course Coverage (Spring 12) S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Days
29 Jan, 1st Feb 6, 8 Feb 13, 15 Feb 20, 22 Feb 27, 29 Feb 5, 7 March 12, 14 March 19, 21 March

Topics Introduction Introduction and Course Orientation Introducing Strategic Management Leading Strategically through Effective Vision and Mission Examining the Internal Environment Case: Apple (T1) Exploring the External Environment Case: Dell (T2) Creating Business Strategies Crafting Business Strategy for Dynamic Contexts Case: Airbus (T3)

Text

Ch.1 Ch.2 Ch.3 Ch.4 Ch.5 Ch.6

26- 28 March
2, 4 April 9, 11 April 16, 18 April 23, 25 April 30 April, 2 May

Spring break Exam I

Developing Corporate Strategy Case: P&G (T4) Looking at International Strategies Case: Coke in China (T5) Understanding Alliances and Coop Strategies Studying Mergers and Acquisitions Case: HP-Compaq (T6) Ch.7 Ch.8 Ch.9 Ch.10

15 16

7, 9 May 14, 16 May

Presentations Final project Presentations Final project

GUIDELINES FOR THE FINAL PROJECT (Strategic Management)

Format : In groups Length : 20 pages Date Due : On May 2nd In class (Late submissions will be PENALISED)
Criteria Sub-Components Weight (Mark out of 20)
4 marks Mark Given for this assignment

Introduction

This is the core of your essay and here you MUST use the concepts and tools studied in the course to analyze the company. Conclusion

References Format

-Outline of the relevance/importance of the chosen company -Announce what you want to do and how you will make it (structure of the presentation) - Apply the strategic management process to the company of your choice. - Describe the company, whether it already exists or as you will develop it, using the five elements of the Strategy Diamond. - Apply the internal analysis using the appropriate tools and determine the companys S&W. - Apply the external analysis both at the macro and industrial level and determine the companys O&T. summary/ overview of key issues and arguments What are your recommendations for this company to improve its performance or to develop sustainable competitive advantage? - You must provide the references you have accessed in analyzing the company. - Must have assignment cover sheet with names and student ID of all students involved in the written work - Grammar : Always do a spell check before submitting an assignment and check wording - Length: You must not exceed 10 pages.

10 marks

4 marks

1 mark 1 mark

TOTAL MARK

20

APPENDIX 1

Presentations Assessment
Course: Session: Team: Chapter: Case: Evaluation: 1(Insufficient)5(Excellent) Criteria Presentation: organization of presentation material quality of pp slides quality of oral presentation clear evidence of adequate preparation Tempo (role assigned to each presenter, etc.) Note

Content: comprehensiveness of the pres. according to the structure quality of the summary and the analysis ability to rely on appropriate analytical tools to support the argumentation clarity of argument, logical connection between situational analysis and recommended strategy Discussion: allocated time is effectively used create and lead an interesting discussion

Overall impression

APPENDIX 2

Strategic Management: course assessment

Assessment tools Case analysis + presentation Mid-term Final project + presentation Final exam Weight A 20% 20% 20% 40% X X X Course outcomes B C X X X X X X Class average

APPENDIX 3 Bachelor of Science in Business Administration : Program Goals and Outcomes Program Goals No Goal .1 Develop a conceptual knowledge and understanding of management and its applications to real world settings .2 Provide students with the necessary skills and techniques related to management needed to effectively carry out their .responsibilities .3 Expose students to global, economic, cultural, and ethical .issues in business No 1.1 1.2 2.1 2.2 2.3 3.1 Program Outcomes Outcome Students will be able to demonstrate understanding of the basic theories and .concepts in management Students will be able to acquire the necessary knowledge and abilities to obtain .an entry-level managerial job positions Students will be able to develop the ability to solve real world management problems Students will be able to be proficient in the use of computer to perform various .management research activities Students will be able to develop the ability .to work in teams Students will be able to recognize and be prepared to deal with ethical and cultural issues that they might face in real world .situations Students will be able to understand and appreciate the need to comply with laws and .regulation and corporate policies Students will be able to demonstrate an ability to recognize, analyze, and deal with .global managerial issues Students will be able to develop an understanding of the UAE/Gulf management practices in comparison to .others Students will be able to be prepared to assume the responsibility of work within the .UAE organizations Students will be able to demonstrate a

3.2 3.3 .4 Develop knowledge of the management practices in the UAE/Gulf area as compared with other management .practices 5 Ensure that our students have 4.1

4.2 5.1

the necessary lifelong selflearning in the field of Management

capacity to search for and acquire .knowledge