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Clayton Pyne - Marcos Ambrose Motor Sport - PROPOSAL
Clayton Pyne - Marcos Ambrose Motor Sport - PROPOSAL
Partnership
Proposal 2012
CLAYTON PYNE
Ambrose Supports One of Australias Finest Motorsport Pedigrees Return to the Track
Clayton Pyne has a driving history that reads like an Australian motorsport honor board. Hes graduated from the same motorsport crop that has produced household names like Indy Racing League star and Penske driver Ryan Briscoe and Team Vodafone V8 Supercar pilot Jamie Whincup. In 2011, now located in New York City as a Global Leader for IBM, Clayton Pyne is back. Clayton has been handpicked by two-time V8 Supercar champion and current NASCAR Sprint Cup Series racer Marcos Ambrose to drive for his Marcos Ambrose Motorsport (MAM) team in the 2012 UARA Late Model Stock Car Series. Marcos setup MAM in 2011 to assist young up and coming Australian drivers through the North American stock car ranks. Marcos personal guidance and counsel along with the teams linkage to the Richard Petty Motorsport operation, provides Clayton a direct path to the pinnacle division of motorsport worldwide: NASCAR.
NAME : Clayton Pyne AGE : 29 From : Cessnock , Austrailia Currently : New York City, NY USA A highly experienced race driver with wins across a diverse set of racing categories including Go-karting, Formula Ford, Super Touring Cars, V8 Supercar and Dirt Late Models/Super Sedans. 1992-1998 Karting
Started karting at age in 1991, developing into one of Australias top karters racing in Europe for the famed Tony Kart factory team.
2006-2007 V8 Supercar
Drove for family team in selected rounds of Fujitsu V8 Supercar Series.
THE OPPORTUNITY
MARCOS AMBROSE
Creator and mentor of the driver development program, Marcos is the Australian born driver of the #9 Stanley Ford Fusion for Richard Petty Motorsports. He is the winner of the 2011 Sprint Cup Race at Watkins Glen International, has recorded 4 Nationwide Series race wins and is a two-time V8 Supercar Champion. (www.marcosambrose.com)
THE CONNECTION
- A high-profile, onthe-rise personality in both domestic and international racing - Marcos Ambrose provides a strong halo effect for brands.
Marcos garners solid and growing media publicity and an international fan base.
Marcos uses his own web outlets to promote the Marcos Ambrose Motorsport program, its drivers and partners. This linkage to him is critical.
The United Auto Racing Association (UARA) was formed in 2001. The season consists of sixteen, 150 lap short-track events in North Carolina, South Carolina, Virginia and Tennessee.
The UARA runs a Late Model Stock car weighting 3100 pounds with a V-8 engine that produces about 500hp. The frames and bodies relate to the premier stock racing series that is so popular today. (www.uara-stars.com) With the increase in popularity of auto racing in the upper ranks of NASCAR, Late Model racing and UARASTARS is an affordable option that helps drivers compete and fine-tune their driving skills to make the leap to the next level while providing a place to gain the experience of traveling in a touring series.
RACING
EVERYTHING ELSE IS JUST A GAME
RACE FANS ARE 3 TIMES AS LIKELY AS NON-FANS TO TRY AND PURCHASE PARTNER PRODUCTS AND SERVICES
NUMBERS MATTER
THAT
WWW.SPEEDCAFE.COM
1 MILLION + VISITS PER MONTH MAM COMBINED SOCIAL REACH 400,000 + PER WEEK MARCOS AMBROSE CONNECTION
(US FIGURES ONLY)
2011 WEB FIGURES 5.4 BILLION ACROSS 1,4OO OUTLETS 2011 TELEVISION FIGURES 671 MILLION ON 374 NEWS OUTLETS
The cars provide significant exposure opportunities at track and online with 17 spaces available for branding on each. The prominent feature of the Marcos Ambrose, Richard Petty Motorsports and Stanley names makes our fleet stand out from the crowd of competitors.
THE MACHINE
C-POST
ROCKER PANEL
TV PANEL
Many branding options are availible to interested sponsorships and may include: - Brand Positioning on relative key positions Rear Bumper B-Post Rocker Panel Nose D-Space Tire Sponsor Deck Lid TV Panel Front Quater Panel Lower Quarter Panel C-Post
x x x
x x x
GLOBAL MEDIA CONNECTION ALLOWS SPONSORS TO REACH SPECIFIC INTEREST GROUPS THROUGH MARKETING, INTERACTION, AND BRAND ASSOCIATION
PR - MEDIA - ENDORSEMENT
- Link with trade/industry publications - Leverage editorial support from advertisers - Use to launch products and services - Communicate directly to target markets - Royalty free use of driver, race car and imagery - Implied endorsement from the premier racing category in the US - Implied endorsement from a sport that is seen as cutting edge, fast, dynamic, strong - Use in mainstream advertising including; radio ad voice-overs, in-store displays & sales material, invitations, sales flyers, company profiles - Motivational speaking by driver
BRANDING
- Brand positioning on both sides of car sponsor area - Prominent branding on driver apparel and team uniforms - 500 fully branded team posters - 2x framed picture of race car
WWW.
CLAYTONPYNE
OR
.COM
@CLAYTONPYNE
CLAYTONPYNERACING