One Page Marketing Plan Template from Walker Sands Communications

February

March

April

May

June

July

August

September

October

November

December

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Improve Info
Content

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Improve Graphic
Content

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Automate BFCA
Process

Complete Written
Campaign Plan

Build Materials

Build Materials

Integrated Mrktng:
DM, TM, Email, Call
to Action

Trade Show (3)

Select Appropriate
Trade Shows

Outbound Calling

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Website Strategy
www.walkersands.com

Trade Show 1
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Complete Vertical
Marketing Plan

Identify One
Vertical Space to

Confirm Validity of
Vertical

Trade Show 2
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Integrated Campaign #1, Plan: TBD

Trade Show 3
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Launch Vertical Marketing Effort, Plan:

TBD

PR Campaign

Establish Brand
Messaging

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Major Research
Release

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Advertising

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Assoc. Mktng/
Public Spkng/
Session Leading

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Measure and
Improve NPS

Establish
Standardized
Process for
Measuring NPS

Begin Executing
NPS Measurement

NPS Measurement
Complete

Top Five
Recommendations
to Improve NPS

Produce Supporting
Lit

Case Study,
Client: TBD

Customer
Newsletter/ Promo
Email
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Customer
Conference

Case Study,
Customer Quote (2) Client: TBD

Customer Quote

Promotional Email,
Topic: TBD
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Improve Conference Improve Email

Microsite
Templates

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Promotional Email,
Topic: TBD
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Customer Quote

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Promotional Email,
Topic: TBD
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Summer Conference

Winter Conference

Prospect Manager
Calling

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Nurture Marketing

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Prospect Webinar,
Topic: TBD

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Prospect Webinar,
Topic: TBD

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Prospect Webinar,
Topic: TBD

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Obtain Vendor
Literature

Determine Right
Whitepaper Topic,
Begin Writing

Cloud Computing
datasheet

Implementation
Methodology
Brochure

Promo Giveaway
Item: TBD

Sales
Support

Lead Qual

Lead Gen -Current Clients

Customer Promotion

Branding Efforts

Vertical
Marketng

Lead Genaration -New Clients

BFCA Web

January

Web Redeisign

Complete
Whitepaper

Order Holiday
Client Gifts

Begin Redesign

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Site Launch

Promo Giveaway
Item: TBD

Mobile Site Launch

Seach Engine
Optimization

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PPC Advertising
(Google & Bing)

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