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Summary of Key Performance Indicators: Hotel Industry Overview: Fall 2011
Summary of Key Performance Indicators: Hotel Industry Overview: Fall 2011
Summary of Key Performance Indicators: Hotel Industry Overview: Fall 2011
Industry Total Luxury Upper Upscale Resort Key Markets NY 5.7% 2.0% 7.9% 6.1% 0.0% Boston 5.4% 3.6% 9.3% 4.8% 3.1% DC (0.7%) (1.0%) (1.7%) 1.1% (0.5%) Chicago 4.1% 2.5% 6.8% 5.1% 4.0% New Orleans 3.0% (6.6%) (3.1%) 6.1% 1.2% Orlando 3.6% 7.1% 11.3% 4.4% 7.0% Miami 9.5% 12.2% 22.9% 7.0% 9.1% Phoenix 5.7% 7.9% 14.2% 3.4% 6.3% LA 7.1% 5.9% 13.5% 6.0% 5.7% SF 13.8% 3.8% 18.3% 14.1% 5.0% Source: Smith Travel Research, Raymond James US Research
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The performance of major brands that are operated by publicly traded hotel companies continues to closely track the national trends. Generally, the higher scale and more urban-oriented brands have achieved better performance. The Marriott full service brands have been lagging the overall market for over a year, as they appear to be losing share to Starwood brands and also to their own limited service brands. Courtyard, for example, had 9.5% RevPAR growth for the quarter. Q3 2011 Occ RevPAR ADR 2.2% 5.2% 3.8% 4.0% 13.5% 4.6% 3.3% 8.4% 3.5% 4.3% 9.1% 3.9% 4.4% 12.3% 5.7% 2.3% 7.0% 6.1% 3.2% 10.0% 7.6% 3.5% 7.1% 3.1% Source: Company earnings releases Rolling 4 Quarters Occ RevPAR 1.3% 5.1% 5.2% 10.1% 5.0% 8.8% 5.3% 9.4% 7.3% 13.5% 6.2% 12.8% 4.4% 12.2% 2.8% 6.1%
Marriott (full service) Ritz-Carlton Sheraton Westin Luxury Collection W Le Meridien Hyatt
Outlook
Over the past several months, indeed since signs of weakness began appearing in the US economy in late spring, industry pundits have been divided into two camps regarding the outlook for 2012 and beyond. This has led to unusually large spreads in the range of forecasted results, even by individual analysts such as the highly regarded Mark Woodworth of PKF, who says that RevPAR will increase by 2.5% to 7.5% depending on whether or not we go into a recession. One school of thought, which is largely composed of Wall Street analysts, speculators and other momentum players argues that since GDP, employment growth and consumer confidence have not grown as expected, this will ripple through to the hotel sector and cause a dramatic slowdown of growth, if not contraction of RevPAR. This has resulted in a large correction in hotel stock prices, especially in the REIT sector, as will be shown later. On the other hand, there are many people (including Woodworth, who is just hedging his bet) who feel that lack of supply growth and strength on the corporate side will be enough to maintain decent, if not robust growth in hotel income and profits. Most of the folks on this side seem to be more directly connected with hotel operations, so it would seem that they have more credibility, and at least over the past few months the results seem to have borne this out, as indicated by the charts above. This camp cites some other evidence, some factual and some anecdotal, to support their contentions, such as the following points: No large-scale group cancellations have been noted, as was the case leading into the last recession. Convention calendars are strong in many major markets. Overall labor costs will hold steady due to high unemployment rates. While increased union penetration remains a threat, Washington gridlock has largely prevented policies such as card-check that would make it easier to organize. Continuing decline in home values does not materially affect the upper-end leisure travelers, as home equity is a less significant portion of their overall net worth Middle class workers (at least those who are still employed) still feel it is their right to take a vacation in a destination such as Orlando The current administration will do everything it can to prop up the economy in the months leading up to the election 2|Page
Conversely, there are other arguments to support the pessimistic view: Airline capacity has continued to decline, and fares will rise, thus discouraging travel Historical knee-jerk reactions by operators to cut rates at the slightest whiff of trouble- for example, Hawaiian performance was doing great until the Japanese tsunami, but then they started madly discounting. The overall fragility of the economic situation, in that an unexpected shock (natural disaster, disease, war, etc.) could send it over the edge very quickly Increased class warfare tensions could lead to more AIG-effect fallout at high end hotels and resorts. Even the lower end is not immune as Gaylord Hotels (a major SMERF market player) got hammered after announcing disappointing Q3 earnings and reduced expectations for 2012 as their market segment is very price sensitive. On line travel agencies (OTAs) are increasing their market presence and are forcing prices down as consumers shop for the best deals There is obviously validity to many of the arguments on both sides, and everyone in the industry is anxiously holding their breath to see what develops. Right now, there does seem to be a bit more positive momentum in the economy as preliminary 3rd quarter GDP was not as bad as expected, the stock market had a strong October and jobless claims seem to be holding steady, so right now we are somewhat bullish about 2012 prospects, but stay tuned.
Transactions
This is one area that has definitely felt the impact since the credit downgrade, as many deals have been pulled due to lack of financing. Except for the re-trade of the Cerebrus/Innkeepers portfolio (see below), and some recent smaller select service transactions, only one major public REIT deal was closed in the last three months; most of these were private sales.
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Date Aug-11 Aug-11 Aug-11 Aug-11 Aug-11 Aug-11 Aug-11 Aug-11 Aug-11 Sep-11 Sep-11 Sep-11 Sep-11 Sep-11 Sep-11 Sep-11 Sep-11 Sep-11 Sep-Oct Oct-11 Oct-11 Oct-11 Oct-11 Nov-11 Nov-11 Nov-11
Property Ritz Carlton Highlands Fairmont Hotel Chelsea Mandarin Oriental Marriott LaGuardia Holiday Inn Mark Hotel 6 hotel portfolio 93 Red Roof Inns La Valencia Hotel Chateau Bourbon Doubletree Beverly Hilton Lost Pines Resort The Broadmoor Marriott City Center Embassy Suites Paramount Hotel 5 HGI/Homewoods Hawks Cay Resort Kyoto Grand Hotel Hilton Downtown 64 hotel select serv. Courtyard Courtyard Residence Inn
Location Truckee CA Dallas New York San Francisco New York San Diego New York TX CA VA GA WI Various La Jolla CA New Orleans Wilmington DE Beverly Hills CA Cedar Creek TX Colo. Springs CO Denver Deerfield IL New York NE TX AZ OH IN Marathon FL Los Angeles Miami Various Miami FL Atlanta Kansas City
# keys 170 551 226 158 438 218 180 875 11,233 115 251 219 569 500 744 613 237 597 649 177 436 527 8,101 263 150 96
Price $MM 85.5 69.0 82.5 63.5 61.0 17.5 145.0 238.4 335.0 41.0 45.7 12.0 NA NA NA 119.0 18.0 275.0 91.5 76.8 NA 24.4 1,020.0 95.0 28.7 9.9
Price/Key 503 125 365 402 139 80 806 272 30 357 182 55 NA NA NA 194 76 461 141 434 NA 46 126 361 191 103
Buyer/Seller Private/Private Inland America/Private Private/Private Private/Cornerstone Capmark/RLJ Pinnace/Rockpoint Private/Private Hyatt/LodgeWorks Five Mile/Citigroup Westmont JV Private/Private Private/Private Driftwood Apollo/Private Oaktree/Private Anschutz/Oklahoma Publishing Anschutz/Oklahoma Publishing Chesapeake REIT/Walton St Oaktree/C III Capital Private/Walton St JV Westbrook Apple REIT/various private Related JV Deutsche Bank/Behringer Harvard Rim Hospitality/Private Genting from Related JV Cerebrus Chatham JV/Apollo Hersha/Private Summit/Private Summit/Private
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Diamond Rock entered into an agreement to sell three non core hotels to Inland America for $262.5MM ($185K per key). The hotels are Marriott or Renaissance branded and are located in Austin TX, Lexington KY and Atlanta. The transaction is expected to close by year end Felcor modified a CMBS agreement on $178MM of its outstanding debt to pay down $20MM of the balance and extend the facility for up to two more years Starwood is prepaying over $600MM of 7.875% notes due next year, including all interest and defeasance charges Hospitality Properties Trust announced that it would acquire two Sonesta hotels (Cambridge MA and New Orleans) for $150.5MM ($170K per key). In addition, its affiliated management company would be acquiring Sonestas management and franchise operations for a cash price of $31 per share (representing a premium of about 72% above its recent market price, but this stock is very thinly traded). HPT also renewed and extended a $750MM revolving credit agreement; at a base interest rate of LIBOR + 130 bp. Wells Fargo is the administrative agent Hersha announced that they will sell 18 non core limited service hotels to an affiliate of Starwood Capital Group for $155MM. ($81K per key). This price is an 8.4% cap on trailing 12 months NOI and a 10.3 multiple on TTM EBITDA Summit Hotels consolidated and refinanced about $120MM of mortgage debt, including $28MM of loans from ING that were called, and also issued $50MM of 9.25% preferred stock to pay down its revolving line of credit LaSalle Hotel approved a $100MM share buyback program Marriotts board approved the previously announced spin-off of its timeshare business. Pricing and record date have not yet been set, but the new company has already begun trading on a When Issued basis Pebblebrook netted $82MM from the issuance of 8.00% preferred stock, about half of which will be used to pay down their revolving credit line. Red Lion acquired 10 previously leased hotels for a total of $37MM. These include many of the older Red Lions located in Oregon, Washington, Idaho and Montana. They also refinanced and expanded their credit facilities with Wells Fargo Sunstone refinanced its loan on the Doubletree Times Square. They paid down $90MM of the original $270MM principal; the new loan will bear interest at 3 month LIBOR + 325. They also sold the $90MM loan that they held on the Royal Palm hotel in Miami for a 12% discount, but still retains some earn-out rights on the sale of that property Wyndham hotels announced that Moodys upgraded their debt to investment grade (BAA3); it was previously at BA1. They already have an investment grade rating from S&P
Earnings A summary of reported Q3 earnings for the some of the larger-cap companies is as follows: Company Date Reported Consensus RevPAR Guidance for Reported EPS* EPS* 2012 Starwood Oct 27 0.42 0.39 4-8% Marriott Oct 5 0.29 0.27 3-7% Host Hotels Oct 12 0.16 0.17 3-7% La Salle Oct 19 0.50 0.49 NA, but group up 8% Sunstone Nov 8 0.20 0.20 in line w/industry Diamondrock July 25 0.16 0.15 NA; group pace +10%
*Generally excludes unusual items; figures are for FFO on REITS
In general, most companies met or exceeded Street earnings estimates. Guidance for Q4 remained largely unchanged, but as shown above, there is considerable uncertainty as to next year. Note that most of the larger 5|Page
publicly traded companies are typically more heavily weighted to big-box hotels in top 25 markets, and are more dependent on business transient and groups as opposed to leisure travelers, so given the current state of the market, these companies would be expected to outperform the industry as a whole. Stock prices Prices for large cap full service hotel companies are generally down about 10% since June 30 and 20% for the year to date, while limited service companies such as Choice have done relatively better. Some, such as Wyndham (not shown on chart) are actually up over 10% for the year. REIT stocks have rallied strongly over the past month; they are now, on average only down 18% for the year, whereas at the beginning of October they were down 35%. Publicly traded hotel company stock performance (US based companies with market capitalization in excess of $1Bn)
Price as of 11/8/11 $31.83 $50.74 $35.32 $36.80 $14.37 $23.53 Change Since 6/30/11 (10.3%) (9.5%) 5.9% (9.8%) (15.2%) (3.0%) Change Since 12/31/10 (23.4%) (16.5%) (7.7%) (19.6%) (19.6%) 2.1%
Company Marriot International Starwood Hotels Choice Hyatt Host Hotels Hospitality Properties Trust
Primary Segment (s) Upper Upscale, Luxury, Resorts Upper Upscale, Luxury Limited Service Upper Upscale Upper Upscale, Luxury Limited Services
Note- all prices adjusted for dividends paid Source: Yahoo! Finance
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Industry veteran Mark Lomanno left Smith Travel to join newBrandAnalytics, which provides business intelligence from social media customer feedback. This venture is backed by some of the biggest names in the industry, including Barry Sternlicht and Neil Shah from Hersha
Period
Q3 2011 Oct-11 Oct-11 Sept-11
Value/Trends
Preliminary figure of 2.5%, an improvement from the 1.3% advance in Q2, but still well short of normal post-recession recovery levels. The University of Michigan Consumer Sentiment Index was 60.9, up slightly from August and September levels, but still well below the 71.5 in June and the 74.3 in May 9.0%, down slightly from last month. It has ranged from 9.0% to 9.2% since April Up 0.3% for the month, at an annual rate of 3.9%, which is the highest level in some time. Food costs were up 0.6% (close to 5% for the year) and energy prices were up almost 20%. So-called core inflation without food & energy was up only 0.1%, but for the average consumer, this is a meaningless statistic. Up 1.1% for month; up 7.9% vs. year ago. Along with the consumer confidence trends, this will be a good indication of where the economy is headed in the short term 313K units, up from 296K in August, but slightly below September 2010 levels. Inventories of existing houses remain high and prices are still declining in most markets.
Retail Sales
Sept-11
Sept-11
Sources: National Bureau of Economic Research; various government agencies including US Department of Commerce
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