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IMMEDIATE RELEASE Knopf Contact: Paul Bogaards Executive VP Media Relations Knopf Doubleday Group, 212-572-2177 pbogaards@randomhouse.com @paulbogaards Contact: Kimberly Yorio | Colbern Uhl YC MEDIA, 212-609-5009 kim@ycmedia.com | colbern@ycmedia.com @kimyorio | @colbcolb

The JC100: A 100-Day Celebration of Julia Child

Ive taught people a thing or two. Thats whats important. Sooner or later the public will forget you, the memory of you will fade. Whats important are the individuals youve influenced along the way. Julia Child For immediate release (New York, NY)In honor of what would have been Julia Childs 100th birthday on August 15th, 2012, Alfred A. Knopf is launching the JC100: an exciting celebration of Julia and her extraordinary legacy of culinary teachings. This summer, millions of voices from celebrity chefs, cooks, and broadcasters to bloggers and fans will be raised in tribute to one of our most beloved culinary icons. Running May 7th August 15th, the 100-day celebration will culminate with the publication of DEARIE: The Remarkable Life of Julia Child (Knopf; August 7, 2012; $29.95/Hardcover), Bob Spitzs extraordinary new biography of Julia Child. -more-

With nearly 20 published books and multiple television series, Julia Child is one of the most beloved culinary personalities of all time. From her revolutionary debut cookbook, Mastering the Art of French Cooking, to her television series The French Chef, Julia Child empowered home cooks not only to be fearless in the kitchen, but to enjoy cooking. Even in the Introduction to the 40th Anniversary Edition of Mastering the Art of French Cooking, Julia encouraged her readers to above all have a good time! Julia Childs broad influence made her a cultural icon, with depictions on Saturday Night Live and most recently in Julia & Julia, but the heart of Julias influence lies in her infectious joie de vivre and her wonderful recipes, which introduced French cooking to Americas home chefs. These recipes are Julias legacy and the heart of the JC100, the centennial celebration involving restaurants, chefs, bookstores, bloggers and food lovers around the country. The JC100 celebration includes: 100 Recipes: The JC100 recipes -- one hundred of Julias most cherished recipes -- were handpicked from the 3,417 recipes in her cookbook canon by a jury of culinary luminaries, including: o Judith Jones (Chair), Julia Childs longtime editor and close friend; o Dorie Greenspan, James Beard Award-winning cookbook author of the Baking With Julia, which accompanied Julias popular television series of the same name; o Amanda Hesser, celebrated food writer and cookbook author, and the student assigned as Julias tour guide at La Varenne in the early 1990s; o Thomas Keller, acclaimed chef of The French Laundry and Per Se, and Julias prep cook on the premiere season of Cooking with Master Chefs; o Danny Meyer, NYC restaurateur and one of Julias favorites in the industry; o Jacques Pepin, celebrity chef, frequent television collaborator with Julia, and co-author of Julia and Jacques Cooking at Home; -more-

o Ruth Reichl, former The New York Times restaurant critic, editor-in-chief of Gourmet magazine, writer and cook; and who first encountered Julia at age 16 when she recreated Julias Veal Prince Orloff; o Anne Willan, founder of LEcole de Cuisine La Varenne and Member of the Advisory Council of the Julia Child Foundation. 100 Bookstores: One hundred bookstores around the country will celebrate with table displays of four classic Julia Child cookbooks: the original Mastering the Art of French Cooking, The Way to Cook, and Julias Kitchen Wisdom, as well as Julias bestselling memoir, My Life in France. Julia Child fans can check the interactive map at www.facebook.com/JuliaChild to find participating booksellers in their area. Some of the bookstores include Bank Square Books (Mystic, CT), Book Passage (San Francisco and Corte Madera, CA), BookHampton (East Hampton, Southampton, Sag Harbor, and Mattituck, NY), Books Inc. (several locations in Northern California), Greenlight Bookstore (New York, NY), Northshire Bookstore (Manchester, VT), Odyssey Bookshop (South Hadley, MA), Posman Books (New York, NY), Rakestraw (Danville, CA), R.J. Julia Booksellers (Madison, CT), The Strand (New York, NY), Third Place Books (Lake Forest Park, WA), Mrs. Dalloways (Berkeley, CA). 100 Bloggers: More than 100 notable food bloggers, including Epicuriouss Epi- log, and MyRecipes.coms Youve Got to Taste This blog will recreate and post a special JC100 recipe each week. Fans of Julia Child can also cook along and post photos of their own at www.facebook.com/JuliaChild, the online headquarters of the JC100. 100 Restaurants: Inspired by the JC100 recipes, one hundred restaurants across America will take part in Julia Child Restaurant Week, August 7-15, 2012. Participating restaurants will be announced on Bastille Day, July 14th. -more-

100 Tributes: Julia Child influenced an entire generation of Americans, so in celebration of this incredible impact, one hundred notable artists, writers, and cooks will create tributes to Julia, in video and written form, all of which will be found on the JC100 Tumblr page (http://jc100.tumblr.com). WGBH-TV (Bostons public television station), the original producers of The French Chef, will post video tributes including exclusive archive footage from Julias beloved television series, as well as video remembrances and cooking demonstrations from notable Boston chefs. 100 Readings: The enchanting and fun new book Bon Apptit! The Delicious Life of Julia Child by Jessie Hartland (Schwartz & Wade; May 22, 2012; $17.99/Hardcover) is an illustrated Julia Child biography for the whole family. In a starred review, Publishers Weekly exclaimed, Chef and TV personality Julia Child likely would have delighted in and hooted over this wide-ranging picture-book biography. Readers young and old will devour this fte pour les yeux. One hundred bookstores and libraries around the country will host readings of this delightful new book about the life and legacy of Julia Child.

1,000,000 Voices: All of the JC100 components the dinners, tributes, readings, dinners, and blogs will add up to one million voices raised in tribute to Julia Child for this wonderful centennial celebration. One million voices across the nation will be buzzing about Julia, her books, and her amazing recipes, and everyone participating will be able to share their event photos, videos, memories, tributes, recipes, and more on the JC100 social media channels: o Facebook: https://www.facebook.com/JuliaChild o Twitter: https://twitter.com/JC100 o Tumblr: http://jc100.tumblr.com/ o Pinterest: http://pinterest.com/knopfbooks/jc100/ -more-

 In a now-famous interview with Esquire magazine in 2000, Julia said, I dont think about whether people will remember me or not. Ive been an okay person. Ive learned a lot. Ive taught people a thing or two. Thats whats important. Sooner or later the public will forget you, the memory of you will fade. Whats important are the individuals youve influenced along the way. With a legacy as incredible as Julia Childs, she will not be soon forgotten. The JC100 will celebrate Julias impact, preserve her wonderful recipes, and introduce her to a new generation of food lovers and cooks nationwide. # About Alfred A. Knopf Alfred A. Knopf was founded in 1915 and has long been known as a publisher of distinguished hardcover fiction and nonfiction. Its list of authors includes Toni Morrison, Cormac McCarthy, Alice Munro, Anne Rice, Anne Tyler, Jane Smiley, Julia Child, Peter Carey, Kazuo Ishiguro, and Michael Ondaatje, as well as such classic writers as John Updike, Thomas Mann, Willa Cather, John Hersey, and John Cheever. http://knopf.knopfdoubleday.com/ # #