Creative Research The Big Six Heres a quick guide on the Big Six.

Business, Lifestyle, Nature & Wildlife, Sports, Ideas and Travel are key subject areas for both our commercial and editorial customers. These subject areas are huge, so please use this brief as a starting point to fully explore the finer points of each subject when planning shoots and preparing submissions. We want well composed and well lit images, using relevant styling, representing a relevant choice of models (age, gender, ethnicities and body types). We will also be continuing to put out separate monthly briefs on more specific topics, so be sure to check the Contributors Site regularly . Click here to see it! Getty Images Contributor Community Things to Keep in Mind Keep it up-to-date: Outfits, equipment and technology need to reflect current trends and fashions. Use the highest production quality you possibly can. Keep it authentic and natural: We are constantly asked for images of people that look authentic. Please try to avoid stiff poses and forced smiles. Instead capture genuine interactions and moments between models whenever possible. Keep it local: Our customers have a great need for local content and we always need our shoots to show people of diverse backgrounds. Authenticity and diversity is essential for every region! The legal stuff: Be sure to check site locations for commercial shoot policies, and acquire the correct releases wherever necessary and remember that model releases are required for all models.

Business
Be sure to make your business shoots feel real and authentic. Avoid dated or clich business visual styling Make sure technology is up to date! Cast a variety of models and characters. We have clients worldwide who are looking to see a variety of ethnicities, ages, etc. Think about copy space when you take an image. Remember images may be used for a cover, a brochure, a billboard, a web site front page, and will be seen alongside copy. Consider all variations of modern work environments and not just office scenarios! Consider a series shoot. Our customers are frequently requesting images taken from the same shoot. Think about the whole business day from the alarm going off in the morning, the commute to work, the working day and after work routines.

Simon Winnall, Stone

Ryouchin, Digital Vision

Thomas Barwick, Stone

Olaf Tiedje, Taxi

Ryan McVay , Stone

Zubin Shroff, Stone

Lifestyle
Try and capture genuine interactions, and natural, slice-of-life moments whenever possible. Most clients are requesting that models are not looking at the camera, and that this content have a more candid, reportage feel when possible. We always need our shoots to show people of diverse backgrounds and a range of ages. Remember active lifestyles dont stop for people over 45! Please represent and reflect your own region, rather than shooting generic could be anywhere scenarios. Go to real places and real groups. Authenticity is essential for this content. Think about activities in autumn and winter not just summer and spring. Consider a series shoot. Think about key lifestyle concepts. Images that convey milestones and celebrations are always needed!

Jose Luis Pelaez, Taxi

Kei Uesugi, Stone

Zubin Shroff, Stone

Artparadigm, taxi Japan

Gillian Laub, Stone+

Roy Mehta, Taxi

Nature & Wildlife

Imagery must be unique and exceptional! Consider the versatile communicative power of nature and wildlife imagery. Think about concepts that could potentially be sold to the communication and commercial sector such as success, team spirit, energy, performance, growth, protection and loyalty.

Tim Flachm, Stone+

Diane Cook and Len Jenshel, Stone +

Adrian Burke, Stone

Sue Flood, Stone+

Michael Duva, The Image Bank

Sport
Imagery must be unique and exceptional! Look at what is already available. Finishing lines and starting blocks have already been covered in many different ways. How will you do it differently if you choose this subject? Movement and emotions must look authentic and natural. Casting is essential - real athletes should be used and the outfits, equipment and choice of sports and exercises should reflect current trends. Imagery should deliver strong concepts -focus on concepts such as determination, success, performance and team spirit etc

Mike Powell, Stone +

Henrik Sorensen, Stone +

Brian Bailey, Stone +

Peter Beavis, Stone+

Mike Powell, Stone+

Kai Wiechmann, Stone+

Ideas
Imagery must be unique. Please be sure the image delivers a clear and comprehensible message. The simpler it is, the better it is. Start with a concept and work upward from there. Both our commercial and editorial customers are always looking for a choice and we are always looking for fresh content. You may want to raise an old classic to a new level or take it in a whole new direction. Still life images focusing on concepts are sometimes key, other times; up to date, well shot individual objects are what our customers are asking for.

Brand New Images, Stone

Paper Boat Creative, Digital Vision

Phil Ashley, Stone +

Adrianna Williams, Stone

Chris Stein, Stone

Chris Turner, stone+

Chris Turner, Stone

Travel
Our research and customer feedback show that theres a huge need for truly local imagery. Visit gettyimages.com and have a look at the images that represent different regions. Avoid shooting the same images, but think about what might be missing or needs to be refreshed. Capture images of local people that show that they are friendly and approachable. Remember to get releases whenever possible! This is crucial for clients to license your pictures for a commercial use.

Martin Puddy, The image Bank

Jorg Greuel, Photonica

David Lees, Stone+

DKP, Stone+

Roger Wright, Stone+

Asger Carlsen, Stone+