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    The document summarizes a price comparison exercise conducted between private label brands and national brands sold at Spencer's Retail store. The exercise found that prices of private label brands were significantly lower than comparable national brands, with savings of up to 30-40% for consumers. While national brands offered occasional promotions, private labels relied more on membership rewards programs to promote themselves. Shelf space allocation was similar between private label and national brands within each product category.

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    The document summarizes a price comparison exercise conducted between private label brands and national brands sold at Spencer's Retail store. The exercise found that prices of private label brands were significantly lower than comparable national brands, with savings of up to 30-40% for consumers. While national brands offered occasional promotions, private labels relied more on membership rewards programs to promote themselves. Shelf space allocation was similar between private label and national brands within each product category.

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    34 views3 pages

    Retail

    Uploaded by

    kalpeshjani
    The document summarizes a price comparison exercise conducted between private label brands and national brands sold at Spencer's Retail store. The exercise found that prices of private label brands were significantly lower than comparable national brands, with savings of up to 30-40% for consumers. While national brands offered occasional promotions, private labels relied more on membership rewards programs to promote themselves. Shelf space allocation was similar between private label and national brands within each product category.

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    of 3

    Session 9: Exercise

    Q1. Visit a departmental store and choose 15 private label products. Look up for the prices of the similar items in a National brand. Be sure to select the same sized package for this price comparison of national brands and store brands. Compare the prices of the National Brands Vs store brands and explain how much does a consumer save on purchase the private label brands? What promotion strategy has been followed for promoting the private labels? Compare the shelf space allocated to the private brand with regard to the total category space.

    REPORT: SPENCERS RETAIL LTD. List of Spencers Private Label Brands:

    For Food & Beverages- Spencers Smart Choice & Right Value For Personal Care Spencers Care and Essentialz

    NOTE: Spencers Private labels product has almost into all categories and sub categories. Price factor is the same but the promotional offer differs compared to National brands. There are only few promotional offers on few products of Spencers own brand. On National brand there are no promotional offers apart from some of the big brands. The Space allocation is same compared to National Brand, like if Noodles, of one brand is one row, then on the above row of same size there will be Spencers Noodles. The promotional strategy adopted on Spencers Private Labels Brands is just that, buy a Spencers Smart Choice Product: o Get Spencers Reward points o Membership Free on buying Spencers product, so that next time you buy a own brand of Spencers reward points added to the account. o Buy any Personal Care product of Spencers and Get a Hand Wash refill pack free.

    List of Private Label Spencers Product: Under Right Value: 1. Rice 2. Sugar Under Smart Choice: 1. Salt 2. Air/Room Freshener 3. Whole Wheat / Atta 4. Noodles 5. Ketchup 6. Pickles 7. Natural Juice 8. Jam 9. Honey 10. Oats 11. Vermicelli 12. All kinds of Pulses, Dals, etc 13. Dairy Products Breads, Pav Bhaji Breads, Milk, Curd 14. Normal Household Uses like a. Paper Cups b. Thermo Cal water glass c. Thermo Cal plates d. Paper plates e. Garbage Use and throw bin Under Spencers Care and Essentialz: 1. Tissue papers 2. Baby pads 3. Liquid Hand wash 4. Toilet Cleaner, Dish Washer, Floor Cleaner

    No 1 2 3 4 5 6

    Private Brand Salt (1kg) Sugar Dishwasher (500ml) Atta ( 1kg) Rice (1kg) Baby Pads (40 Pads XL) Air Freshener (50g) Hot n Sweet Ketchup (350g)

    MRP 14 35 55 34 43 530

    Promotional National Promotional MRP Offers Brand Offers Rs. 4 off on Saffola (1 kg) 21 No offers the MRP No offers Parry 44 No offers 2 Scrubbers Vim (500ml) 85 No offers free on each No offers Aashirvad 35 No offers No offers No offers Buy 2 get 1 free No offers No offers No offers No offers No offers No offers No offers No offers No offers No offers Neesa Mamy Poko (32 Pads XL) Odonil (50g) 105 499 No offers No offers

    22

    30

    No offers

    45 55 140 99 130 45 80 10 35 12

    Maggi (200g) Mothers (400g) Dabur Kissan Quaker MTR Tropicana Maggi Lifebuoy Modern

    40 64 109 99 125 47 80 10 45 11

    No offers No offers No offers No offers No offers No offers No offers No offers No offers No offers

    9 Pickle (400g) 10 11 12 13 14 15 16 17 Honey Jam Oats Vermicelli Natural Flavoured Juice Noodles Liquid Handwash Breads

    Done By, Kalpesh.A.Jani

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