New Product Development in Automobile sector (With Reference to Bike)

(1) INTRODUCTION:
Now a day, consumer is a king of the market, as a result it is necessary for any business organization is to identify the current needs and want of consumer and produce product according to their needs and expectation. But on the other hand it may be happen that technology is frequently changing, as a result wants and expectation of consumer is changing. Consumer purchase those products which are most quality oriented and give maximum satisfaction to him. So it is necessary for business organization to produce a product by using latest or modern technology to satisfy the needs and expectation of consumer so that they can make good profit and survive for a long time in the market with a better goodwill.

(2) MEANIGN OF PRODUCT:

Product means any marketable thing with some utility in it, produced either by a labour or through series of automated processes.

(3) MEANGING OF DEVELOPMENT:

Development is an act of making or achieving a continuous progress in something by someone. Progress transit from an earlier policy (traditional approach) to an advanced policy (modern approach).

(4) MEANING OF NEW PRODUCT DEVELOPMENT:

Process of developing a new product or service for the market. This type of development is considered the preliminary step in product or service development and involves a number of steps that must be completed before the product can be introduced to the market. New product development may be done to develop an item to compete with a particular product/service or may be done to improve an already established product. New product development is essential to any business that must keep up with market trends and changes. Product development is a broad field of endeavor dealing with the design, creation, and marketing of new products. Sometimes referred to as new product development (NPD), the discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market. There are a number of organizations dedicated to supporting product development professionals, such as the product development and management association (PDMA),the

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New Product Development in Automobile sector (With Reference to Bike) organizations mission is to improve the effectiveness of people engaged in developing and managing new products-both new manufactured goods and new services . this mission includes facilitating the generation of new information, helping convert this information into knowledge which is in a usable format, and making this new knowledge broadly available to those who might benefit from it. On the other words we can say that product development is creation of, innovation of, enhancing the utility of or continuous improvement of earlier characteristics (like design, services, etc.) of an existing product or developing (manufacturing) an entirely new king of product to satisfy (fulfill) the end-users (consumers) requirements.

(5) DEFINITION OF NEW PRODUCT DEVELOPMENT:

One of the simple definition of new product development is as under: Development of original products, product improvements, product modifications, and new brands through the firms own R&D efforts.

(6) XAMPLE OF NEW PRODUCT DEVELOPMENT:

Wheat flour into retail packets for household consumption, Cooking oil into retail pouches for household consumption, Land line phones into Cell phones for communication. Desktop computers into smaller Laptops for easy portability. Traditional library into an online library to facilitate faster searching and accessibility to e-books and other digital documents. A simple airplane into a fighter jet aircraft to achieve a greater speed.

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New Product Development in Automobile sector (With Reference to Bike)

(7) DIAGRAM OF NEW PRODUCT DEVELOPMENT:

The basic idea or concept of a product development can be easily understood by seeing the following diagram.

Innovation of

New Product
Creation of

OR Existing Product

Continuous Improvement of

Enhancing Utility of

(I)CREATION OF new product or existing product (into a new version) to explore the various possible and improved outcomes. (II)INNOVATION OF new product or existing product to deliver better and enhanced services to the end-user. (III)CONTINUOUS IMPROVEMENT OF new product or existing product to give importance or significance to the needs of end-user. (IV)ENHANCING UTILITY OF new product or existing product for the personal and/or commercial use to expand the defined goal (objective).

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New Product Development in Automobile sector (With Reference to Bike)

(8) BMW:

NEW PRODUCT DEVELOPMENT BY

(1)HISTORY OF BMW :
Bavarian Motor Works (BMW) is a German automobile, motorcycle and engine manufacturing company founded in 1917. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces the Mini marque, and is the parent company of RollsRoyce Motor Cars.BMW produces motorcycles under BMW motorrad and husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands.

TYPE: TRADED AS: INDUSTRY PREDECESSOR(S) FOUNDED FOUNDER(S) HEADQUARTERS AREA SERVED KEY PEOPLE

Aktiengeselleschaft FWB:BMW Automotive Bayerische Flugzeugwerke AG(BFW) 21 july 1917 Franz Josef Popp Munich,Germany worldwide Norbert Reithofer(CEO) Joachim Milberg(Chairman of the supervisory )

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New Product Development in Automobile sector (With Reference to Bike)

PRODUCTS PRODUCTION OUTPUT EMPLOYEES SUBSIDIARIES WEBSITE Automobiles, Motorcycles, Bicycles 1,481,253 Automobiles (2010) 112,270 Motorcycles (2010) 100,306 (2011) Rolls-Royce Motor Cars Husqvarna bmw.com

(9) UPCOMMING BIKES BY BMW:

(1) Model no.: BMW R1200GS
The BMW R1200GS and R1200GS Adventure are motorcycles manufactured in Berlin, Germany by BMW Motorrad, part of the BMW group. It is one of the BMW GS family of dual sport motorcycles. Both motorcycles feature a 1,170 cc, 2-cylinder boxer engine with 4valves per cylinder. The Adventure features a larger capacity fuel tank and longer travel suspension. Key feature in this bike are as follow: New dimensions in dynamics, agility, riding pleasure and safety. Excellent off-road qualities, plus on-road features, enhanced to an even higher level. A reduction of 30kg (66 lbs) in weight has been achieved by incorporating intelligent lightweight construction and the use of high-strength materials. A new 1200cc flat-twin power unit, with balance shaft, delivers supreme smoothness. Torque and output are increased by almost 18 per cent. Fuel consumption has been reduced by eight per cent. Highly advanced, newly developed engine electronics and the latest emission technology provide optimum environmental compatibility. A quieter exhaust system but with a more throaty sound.

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New Product Development in Automobile sector (With Reference to Bike) A new, six-speed gearbox with superior operation, excellent running smoothness and easier gear shifting. A newly developed lightweight Paralever with weight-optimised driveshaft. A new and lighter Telelever for even greater precision in front wheel guidance. Extra-rigid running gear for supreme riding safety, outstanding directional stability (up to top speed), superior handling and unprecedented line-following through bends. Ultra-strong, cast light-alloy wheels (cross-spoke versions are available as an option). The latest electronic development ensures fewer cables and less weight. Electronic immobiliser fitted as standard. Comprehensive after-sales backup features a wide range of equipment and tailor-made accessories are all to BMW's traditional high standard. Photo of bike:

Price of the bike: The bike is yet to be launched and the company has not disclosed the specification till now start following the bike for future updates.

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New Product Development in Automobile sector (With Reference to Bike)

Specification about the bike:

(a) ENGINE
Engine Type Liquid cooled, four stroke

Displacement No of cylinders Max power Max Torque Bore x stroke Compression ratio Ignition Fuelling Start

1170cc Flat win 110 bhp @ 7750 rpm 120 Nm@ 6000 rpm 101 mm * 73 mm 12.0:1 Electric N/A N/A

(b) SUSPENSION Frame Type Suspension Front

Two-section frame consisting of front and rear sections, load- bearing engine-gearbox unit. BMW Motorrad Telelever; stanchion diameter 41 mm, central spring strut, spring preload with 5positi.

Suspension Rear

Cast aluminium single-sided swing arm with BMW Motorrad Paralever; WAD strut (travelrelated damping.

(c) BRAKES Front Brake Rear Brake

Dual disc brake, floating brake discs, diameter 305 mm, 4-piston fixed callipers. Single disc brake, diameter 265 mm, doublepiston floating calliper.

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New Product Development in Automobile sector (With Reference to Bike)

(d) TRANSMISSION
Transmission Type Gears N/A N/A

(e) WHEELS
Wheel type Tyre Front Tyre Rear Alloy 110/80 R 19inches 150/70 R 17inches

(f) DIMENSIONS
Overall length Overall width Overall height Ground Clearance Sear Height 2210 mm 915 mm 1450 mm N/A 870 mm

(g) FUEL ECONOMY

Fuel Economy 18.18 kmpl

(h) WEIGHT & FUEL CAPACITIES

Fuel tank capacity Reserve Dry Weight 20 liters 4 liters 203

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New Product Development in Automobile sector (With Reference to Bike)

(10) RECENTLY LAUCHED BIKE BY BMW:

(1) Model no.: BMW K1300S
The all time famous company is soon to introduce its two new bike models, BMW K 1600GT K 1300GT and BMW, to the Indian market being loaded with high efficiency and power. The new motor bikes are to possess latest and most stylish looks with efficient engine capacities that are powerful enough eloquently of generating torque.

New BMW K1300S is heavy sports-bike of company. BMW K1300S launch date is 25 February 2011. On this date company is launching its two heavy sports bikes, the other is BMW S 1000RR. BMW K1300S 2011 model is super fast motorcycle with breath taking design and majestic appearance. For some customers the biggest drawback of BMW bikes is the high price but there is no match for legendary status of this bike manufacturing company.

Photo of bike:

Price of bike: Rs.1,020,000

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New Product Development in Automobile sector (With Reference to Bike)

Specification about the bike:

(a) OVERVIEW Model Variant Starting Wheel Base Tyre Size BMW K1300S K1300S Self start 1585 mm Front 120/70*17 tubeless, Rear 190/55*17 tubless Wheel type Alloy

(b) FUEL EFFICIENCY fuel capacity Fuel reserve Fuel type Charging duration 19 litters 3.5 litters Petrol 580 watts @ 14 volts

(c) ENGINE SPECIFICATION Engine Type Displacement Compression Ratio Max Power Max Toque Cylinder Bore Stoke Ignition Transverse, liquid cooled inline 4 cylinder 1293 cc 13.0:1 175 lb/ft @9250 rpm 103 lb/ft @8250 rpm 80 mm 64 mm Self

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New Product Development in Automobile sector (With Reference to Bike)

(d) DIMENSIONS Length Height Width Clearance Saddle Height Total Weight Chassis 2182mm 1221mm 905mm 117 818mm 254kg Bridge- type frame, cast aluminium

(e) SAFETY Brakes Front Twin disc, floating brake discs, diameter 320 mm, Rear Single disc brake, diameter 265 mm, double-piston. Suspension Front BMW Motorrad Duolever; central spring strut, Rear swing arm with BMW Motorrad Paralever; central spring strut with lever system

(f) DRIVE TRAIN Clutch Gear box 151mm, multi-disc oil bath 6 Manual

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New Product Development in Automobile sector (With Reference to Bike)

(2) Model no.: BMW S 1000RR

While the bikes maximum power output remains unchanged at 193hp (142kW) at

13,000rpm, its torque has been boosted through the bottom end and midrange, especially says BMW in the 5000-7500rpm range. There are now three power curves one for Rain mode, one for Sport, and one for Race and Slick (previously there were two: one for Rain and one for the rest) while the available torque curves have followed a similar progression. The throttle has also come under scrutiny. The RR used to have a separate throttle curve for each of its four power modes, but this has been reduced to two one for Rain and another for Sport, Race and Slick. Also, the throttle now has a significantly shorter action. Rain mode sees the maximum power cut to 163hp (120kW), up some 11hp (8kW) on the old models Rain mode, and while weight has been shaved here its also been added there the net result is the bikes dry weight remains unchanged at 178kg. The tuning between the bikes Race ABS and DTC systems has also been refined, as has the chassis. The latter features new suspension internals front and rear, revised suspension settings and a 20 per cent larger air intake guide in the steering head. A new 10-position adjustable steering damper has been adopted, and the steering geometry has been altered the steering head features slightly less rake (24.0 degrees versus 23.9), fork offset has decreased by 2.5mm, trail has increased by 2.6mm and the wheelbase is down by 9.3mm, to 1422.7mm. The swingarm pivot has been repositioned and is now 4mm higher. The end result, says BMW, is enhanced agility, handling and stability. The forged and milled fork bridge has been redesigned, the bodywork has been tweaked (with a leaner tail section, new sidepanels and an array of new grilles and winglets) and the instrumentation has been revised, with new functions such as best lap in progress shown on the LCD display, a speed warning indicator (which does double duty as the shift light), and five different levels of illumination. Finally, the bike is available in several new colours, with red/white, blue and black schemes joining the popular BMW Motorrad Motorsport livery (a $765 option).
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New Product Development in Automobile sector (With Reference to Bike) The press launch gave the assembled hacks a chance to sample the bike both on the track and on the road, the morning at the Island complemented by a road ride through Victorias Gippsland region then back to BMW Australias headquarters, in Melbournes south-eastern suburbs.

Photo of bike:

Price of the bike: Rs. 180,000 Specification about the bike:

(a) OVERVIEW Model Variant Starting Wheel Base Tyre Size Wheel Type BMWS 1000RR S 1000RR Electric Start 1432 mm Front 120/70 ZR 17, Rear 190/55 ZR 17 Cast aluminum

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New Product Development in Automobile sector (With Reference to Bike)

(b) FUEL EFFICIENCY Fuel economy Fuel Capacity Fuel Reserve Fuel Type Charging duration 17.8 kmph 17.5 per litter Approx 4 litter petrol

(c) ENDINE SPECIFICATION

Engine type

Water-cooled

4-stroke

in-line

four-cylinder-

engine, two camshafts, four valves per cylinder. Displacement Compression Ratio Max Power Max Torque Cylinder Bore Stoke Ignition 999cc 13.0:1 142 KW (193 hp)at 13,000 rpm 112 Nm at 9,750 rpm 80 mm 49.7 mm

(d) DIMENSIONS Length Height Width Clearance Saddle Height Curb Weight Total Weight Weight Carrying Capacity Chassis 820mm 183kg 390kg 187kg Bridge-type frame, cast aluminum, load-bearing engine 2056mm 1138mm 826mm

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New Product Development in Automobile sector (With Reference to Bike)

(e) SAFETY Brakes Front Twin disc, floating brake discs,radial-fixed 4-piston calipers, diameter 320 mm, 5 mm thickness, Rear Single disc brake, one-piston floating caliper, diameter 220 mm, 5 mm thickness. Suspension Front 46 mm Upside-down fork, rebound and compression adjustable, Rear Cast aluminium swing arm, Continuously adjustable rear

inbound-rebound damping, high and low speed.

(f) DRIVE TRAIN Clutch

Multiple-disc clutch in oil bath, anti hopping clutch, cable operated.

Gear box

6 speed

(11) CONCLUSSION:
From the above discussion it can be said that new product development is an continuous process for any business organization to survive in this competitive market. It is necessary for business organization to come up with something different product which is unknown to the society or we can say product should be unknown or not produce by any our competitors.

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New Product Development in Automobile sector (With Reference to Bike)

Bibliography
1. Dynamics of Entrepreneurial Development and Management, Vasant Desai, Himalaya Publishing House, 3rd Revised and enlarged edition, 1997. 2. http://www.myindiaguide.com/bikes/bmw/bmw-k1300s.html 3. http://www.myindiaguide.com/bikes/bmw/bmw-s-1000rr.html 4. http://www.myindiaguide.com/bikes/search-result/list-of-bmw-bike-launchedin-2012 NOTE :( Date of refer websites is on 4th may, 2012 and time of refer website is 11:23 PM)

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