.

.
The success of Japanese companies in penetration of world
markets by their products, and their capacities to confront. the
challenge of local and international competition, and also their
ability to develop and create new products with high quality, and
with lower price, all this refers to adaptation of Japanese
companies to the modern concept of marketing, and the
emphasis on the existence of integration and link between the
four elements of marketing mix .In addition to the efforts given
by the government of Japan in order to enable these companies
to fortify their place in the hard competition. And in the same
time to penetrate in the world markets by studying foreign
markets and the collecting of important information and data on
them (foreign markets), and to present the help to small and
medium companies. And also take in charge the programs of
advertising and publicize to the Japanese products, and to grant
gifts to the successful companies in exportation, and the
foundation of centres specialised in researches and development,
and giving the instructions.

.
"Lazer

.
3

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.
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2000

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.
.
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.
:

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3

243

360

.
.13

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.
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244

1956

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(1971

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1960)
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245

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)
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.1958

.1953

246

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1995
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14.722

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:

247

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3

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250

251