Assignment II Of

Marketing Management

On
Reliance Capital.

Submitted to: Mr.Rajan Girdhar Lect. Department of managment.

Submited by: Ekjot Singh Roll no. A11,Sec. 322.

Introduction
Reliance Capital Ltd is a part of the Reliance - Anil Dhirubhai Ambani Group, and is ranked among the 20 most valuable private companies in India. Reliance Capital is one of India's leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking groups, in terms of net worth. The Reliance Anil Dhirubhai Ambani Group is one of India's top 2 business houses, and has a market capitalization of over Rs.2,25,000 crore (US$ 53 billion), net worth in excess of Rs.58,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion) and net profit of Rs. 8,000 crore (US$ 2 billion.

Segmentation
Reliance Money Partners NDTV Profit for Its Investment Show Money Mantra - A Weekly Show Aimed at Investment Education and Awareness Mumbai, June 12, 2008: NDTV Profit, leading business news channel, and Reliance Money, India's premier financial services and products distribution company today announced the launch of Money Mantra, focussing primarily on investment awareness and investment opportunities for the common masses. Reliance Money forays into Wealth Management Services Reliance Money, the largest broking and distribution house in India and part of the Reliance Anil Dhirubhai Ambani Group, today forayed into wealth management, as part of its expansion plans, completing the entire gamut of its financial services. Reliance Money launches new company in Saudi Arabia, to raise Riyal 200 million ,Sets up new company with Riyada Consulting in SA .New company to raise Riyal 200 million from Gulf Institutional investors by diluting stake ,Reliance to retain management control post di-

lution ,New company seeking license from local Securities Market regulator for launching range of operations . To launch broking, investment banking, corporate finance advisory, custody & asset management services First Indian corporate to launch financial services in Saudi Arabia Reliance Money and NMCE to set up Spot Exchange for Agri-Produce National APMC to electronically integrate the mandis in Rajasthan and Gujarat Aims to reach out all 7,500 APMCs across the country . Reliance Money, the financial distribution company of Anil Dhirubhai Ambani Group, and the National Multi-Commodity Exchange (NMCE) today announced setting up of the National Agriculture Produce Marketing Company of India Ltd (National APMC Ltd), a spot exchange for agricultural produce. Reliance Money partners with optionsXpress Holdings Inc . Partnership to provide customers access to US markets ,Reliance Money, the largest broking and distribution house in India and part of the Reliance Anil Dhirubhai Ambani Group, today announced an exclusive agreement with NASDAQ listed optionsXpress Holdings Inc., to provide access, custody and execution in US markets for its customers. the above examples show how relience is segmenting the market and launching the respective products.

Targeting
Reliance Money will initially concentrate on Issue Management activities such as Initial Public Offerings, Rights Issue, Follow on Public Offerings, Qualified Institutional Placements, Open Offers, Buyback Offers, Delisting Offers, ADR/ GDR/ FCCB Advisory and Preferential issue of Listed Equity. It plans to leverage its existing customer base of more than 2.5 million and wide distribution network of 10,000+ outlets and 20, 000+ touchpoints across 5,165 cities and towns to effectively distribute the IPOs it handles. The company is eyeing atleast 50 fund-raising deals by the end of the current fiscal. optionsXpress has been named the top online securities brokerage by Kiplinger's Personal Finance (2006) and by Barron's in its last four annual surveys (2003 to 2006) and has a huge customer base of over 3 lack customers. Reliance Money, a Reliance Capital company, is part of the Reliance Anil Dhirubhai Ambani Group. It is a comprehensive financial services and solution provider providing customers with access to Equity, Equity and Commodity Derivatives, Portfolio Management Services, Mutual Funds, IPOs, Life and General Insurance and Gold Coins. Customers can also avail Loans, Credit Card, Money Transfer and Money Changing services. Reliance Life Insurance, the fourth largest private insurer, recorded the highest growth in new premium with 196 per cent and registered Rs 2,754 crore through fresh premium collections in 2007-08. Further, the company also achieved the highest in the industry incre-

mental market share of 3 per cent in new premium during the previous year. The company has 745 branches operating in about 650 towns and cities.

Positioning
Reliance Capital sees immense potential in the rapidly growing financial services sector in India and aims to become a dominant player in this industry and offer fully integrated financial services. It is headed by Anil Ambani. Reliance Capital has announced its foray into the brokerage business through Reliance Money promoted by Anil Dhirubhai Ambani Group firm Reliance Capital. Reliance Money will offer a 'fixed' flat fee structure and would offer highly competitive rates based on the flat fee structure instead of the contemporary system where investors pay brokerage fees (percentage) for each transaction conducted in the stock markets. Reliance Money would offer the brokerage services across 700 cities including Delhi and Mumbai through more than 3,000 outlets.Investors would need to pay brokerage at the rate of Rs 15 per assisted trade (from Reliance's Franchisee or call center) and can trade free using online trading portal (fixed fee of Rs500 for delivery trades up to Rs 5 lakh and / or nondelivery trades up to Rs 5 lakh, with validity period of one year), the company said. Industry rates vary between 0.4 per cent to 0.85 per cent for delivery trades and between 0.05 per cent and 0.10 per cent for non-delivery trades Reliance's demat offers four options for trading.

Conclusion
From my point of view Reliance capital is growing very high speed as it achieved the highest in the industry incremental market share of 3 per cent in new premium during the previous year. The company has 745 branches operating in about 650 towns and cities. So is providing segment specific services to the end customers thats the main of success of reliance capital.

Bibliography:
1)Reliance capital.co.in 2)Wikipedia.com 3)The hindu.