e-Skills for the 21st Century

17 June 2011 Andr Richier DG Enterprise and Industry

Agenda
10h30 Introduction 10h45 State-of-Play European e-Skills Week Concept Main characteristics Expectations 12h00 General discussion and comments 13h00 Lunch break 14h00 e-Skills activities in 2011-2012 14h30 Reporting on progress European e-Competence Framework and CEN activities ICT Professionalism Cloud Computing, Green IT and Cyber-security 16h00 Conclusions and next steps 16h30 End of the meeting

State of Play

e-Skills on the Political Agenda

EU 2020 Flagships adopted in 2010: Youth on the move A Digital Agenda for Europe Innovation Union An Industrial Policy for the Globalization Era An Agenda for new skills and jobs

e-Skills in EU 2020 flagships

EC Communication on e-Skills
Adopted by the European Commission on 7 September 2007

The Communication on e-Skills for the 21st Century includes: A long-term e-skills agenda Five action lines at EU Level It was followed by: An e-Inclusion initiative focusing on digital literacy
Adopted by the European Commission on 8 November 2007

Council Conclusions concerning the e-skills strategy

Adopted by the Competitiveness Council on 23 November 2007

e-Skills: The Definitions

ICT Practitioner skills
Capabilities required for researching, developing, designing, strategic planning, managing, producing, consulting, marketing, selling, integrating, installing, administering, maintaining, supporting and servicing ICT systems

ICT User skills

Capabilities required for the effective application of ICT systems and devices by the individual. At the general level, they cover digital literacy which relates to the confident and critical use of ICT for work, leisure, learning and communication. In the workforce, ICT users apply systems as tools in support of their own work. ICT user skills cover the use of common software tools and of specialised tools supporting business functions within industry.

e-Business skills (also called e-Leadership skills)

Capabilities needed to exploit opportunities provided by ICT, notably the Internet, to ensure more efficient and effective performance of different types of organisations; to explore possibilities for new ways of conducting business/administrative and organisational processes and/or to establish new businesses

A Broad Set of Skills

Successful innovation in ICT services requires: cross-disciplinary, cognitive and problem-solving skills understanding of the fundamentals of business communication skills competence in foreign languages

These skills should be provided in a lifelong learning context and in the wider context of a core set of competences equipping all citizens for the knowledge-based economy and society.

Europes Skills Pyramid

Source: Insead eLab, March 2009

The e-Skills pyramid

e-Business skills (also called e-leadership skills): these correspond to the capabilities needed to exploit opportunities provided by ICT, notably the Internet; to ensure more efficient and effective performance of different types of organisations; to explore possibilities for new ways of conducting business/administrative and organisational processes; and/or to establish new businesses.

e-Business skills

ICT practitioner skills

ICT practitioner skills: these are the capabilities required for researching, developing, designing, strategic planning, managing, producing, consulting, marketing, selling, integrating, installing, administering, maintaining, supporting and servicing ICT systems.

ICT user skills

digital literacy

ICT user skills: these represent the capabilities required for the effective application of ICT systems and devices by the individual. ICT users apply systems as tools in support of their own work. User skills cover the use of common software tools and of specialised tools supporting business functions within industry. At the general level, they cover "digital literacy".

Action Lines at EU level

Promoting long-term cooperation Developing supporting actions and tools Fostering employability and social inclusion Raising awareness Promoting better and greater use of e-learning

ICT Practitioners in Europe

More than 4 million ICT practitioners* in Europe Number has doubled since 1995 Majority of ICT practitioners (54.5%) are working in ICT user industries 45.5% are working in the ICT industry * ISCO213 computer professionals and ISCO312 computer associate professionals

ICT workforce development (EU12 and EU15) 1995-2008

Declining Supply

Forecasts: Excess demand

700 600 500 Turbo Knowledge 400 Investing in the Future 300 200 100 0 -100 2007 2008 2009 2010 2011 2012 2013 2014 2015 Back to Normal Tradition Wins Stagnation
1'000 jobs

Foresight study anticipates that the EU labour market may face an excess demand of 384,000 ICT practitioners by 2015 According to survey, in five years time only 10% of all jobs in the EU will not require e-skills
Sources: Foresight Report for the European Commission: "Anticipating the Development of the Supply and Demand of e-Skills in Europe 2010-2015 (empirica and IDC, November 2009) and IDC White Paper "Post Crisis: e-Skills Are Needed to Drive Europe's Innovation Society", November 2009

Activities at EU Level (2008-2010)

Benchmarking Multi-stakeholder Partnerships European e-Competence Framework European e-Skills and Career Portal Monitoring Supply and Demand Assessing the Impact of Global Sourcing Developing Foresight Scenarios Benchmarking: Financial and Fiscal Incentives in Europe European e-Competences Curricula Development Guidelines E-Learning Exchange Mechanisms European e-Skills Workshops and Conferences European e-Skills 2010 Week: Awareness Raising Campaign External Evaluation

European e-Competences Framework http://www.ecompetences.eu

European e-Competences Curriculum Guidelines

www.insead.edu/facultyresearch/centres/ecompetences

European e-Skills and Careers Portal http://eskills.eun.org

European e-Skills Week

European e-Skills Week 2010

The first pan-European awareness raising campaign on e-skills Target groups: ICT Practitioners More than 440.000 people participated in 1.300 events 284 Stakeholders (42 Pan-European) including educational institutions, public bodies, NGOs, associations and industry

European e-Skills Week 2012

The European e-Skills Week will take place in March 2012 Providing a platform for awareness raising on e-skills at European level; Stimulating partnerships through the promotion and coordination of activities; Developing joint communication and awareness activities with public authorities and stakeholders as well as encouraging the organisation of self-funded national events and communication activities with the aim achieving high visibility and impact; Providing a wide public with consistent information.

Open call for tenders: deadline 29 July 2011

Tender
The tenderer should propose: A professional and ambitious media and communication strategy, A creative and innovative approach and A coherent work programme with a view to organising attractive, visible events and communication activities at the European and the national level To ensure maximum participation of the 35 CIP participating countries the tenderer could propose to organise regional clusters events or activities allowing the involvement of organisations and people from neighbouring countries. It is expected that awareness raising activities will take place in at least 20 participating countries.

Steering Committee
Main tasks: Advertise the European e-Skills Week in their country; Cooperate with the contractor to identify possibilities for joint events; Act as a contact point for the identification of additional events which could receive the European e-Skills Week labelling; Inform the contractor about these events

Provide advice and recommendation Report on national e-skills policies and initiatives Relevant EC services will also be associated

Ambassadors

e-Skills Ambassadors: high level people from the ICT industry or from civil society who would agree on a voluntary basis to act as ambassadors and participate in the European e-Skills Week The contractor would provide a central secretariat to coordinate the practical organisation of all activities

Target groups

Special focus on four target groups: Young people; ICT practitioners; Enterprises, in particular SMEs; Policy makers.

Messages
Goal: Promote the benefits of ICT education, ICT jobs and careers

Emphasis: Future of the Internet, new skills and jobs, empowerment and professionalism. Contribution of ICT to innovation, competitiveness, growth and societal changes (a more democratic, participative and inclusive society as well as a greener and more sustainable economy)

European dimension
Presenting the EU e-skills strategy achievements in a positive way. Special efforts must be devoted to the promotion of the European eCompetence Framework; Building interactions and a coherent set of events and communication activities in Europe (including shared information on national authorities and stakeholders websites and the central website, video links between participants etc.); Establishing close cooperation between stakeholders in Europe and providing a common branding and relevant information material for events; Giving clear and consistent messages to young people, academia, industry leaders, entrepreneurs, SMEs and policymakers about EU and national activities on e-skills; Inviting policy makers: Ministers, Commissioners and Members of the European Parliament, of the European Economic and Social Committee and of the Committee of the Regions to participate at the events

Opening and closing events

Opening event This event (half a day event) should be organised by the contractor in Brussels Closing event This event (one day event) should be organised by the contractor in Copenhagen in liaison with the Danish Presidency

Satisfaction survey and key indicators

Number of events and number of participants (per country) including events and communication activities only receiving the branding; Number of participating countries, of organisations (i.e. enterprises (ICT sector vs. other sectors) (large enterprises vs. SME), associations etc.; Number of young people (boys vs. girls); Number of unique visitors to the central website; Number of users reached by the social media, comments on blogs etc.; Level of satisfaction regarding the quality of the activities in participating countries (participants, public authorities and stakeholders). Quality of the perception of the messages and of the promotion material (from participants, public authorities and stakeholders); Media coverage; Follow up measures proposed/taken by the participating countries and stakeholders; Increased awareness on e-skills (from participants, public authorities and stakeholders);

Proposed meetings
Meeting to review the detailed roadmap and timing (Brussels, November 2011) Conference with stakeholders (Brussels, December 2011); Opening and Closing events (Brussels and Copenhagen, March 2012) Meeting to review the final report (Brussels, June 2012)

Discussion

Activities in 2011-2012

Digital Agenda
The Commission should: Propose digital literacy and competences as a priority for the European Social Fund regulation (2014-2020) By 2012, develop tools to identify and recognise the competences of ICT practitioners and users, linked to the European Qualifications Framework and to EUROPASS and develop a European Framework for ICT Professionalism Make digital literacy and skills a priority of the "New Skills and Jobs flagship including the launch of a multi-stakeholder sectoral council for ICT skills and employment

Digital Agenda
Member States should: Implement by 2011 long-term e-skills and digital literacy policies and promote relevant incentives for SMEs and disadvantaged groups; Mainstream e-learning in national policies for the modernisation of education and training, including in curricula, assessment of learning outcomes and the professional development of teachers and trainers.

Innovation Union
In 2011 the Commission will support an independent multi-dimensional international ranking system to benchmark university performance ... The Commission will also support business-academia collaborations through the creation of "Knowledge Alliances" to develop new curricula addressing innovation skills gaps In 2011, the Commission will propose an integrated framework for the development and promotion of e-skills for innovation and competitiveness, based on partnerships with stakeholders. This will be based on supply and demand, pan-European guidelines for new curricula, quality labels for industry-based training and awarenessraising activities.

New Skills and Jobs

The Commission will continue to support the creation of sectoral skills' councils at European level when an initiative comes from stakeholders such as social partners or the relevant observatories. By 2012, propose an EU-wide approach and instruments to support Member States in the integration of ICT competences and digital literacy (e-skills) into core lifelong learning policies.

Activities in 2011
CIP/EIP E-Skills and ICT Professionalism E-Skills for Practitioners and Entrepreneurs Preparation of the European e-Skills Week 2012 CEN ICT Skills Workshop European End-user e-Competence Framework E-Jobs profiles and Qualifications Implementing the e-CF into ICT SMEs ICT Certification

CIP/EIP Work programme for 2011-2012

e-Skills for Competitiveness and Innovation Developing a coherent vision and roadmap as well as foresight scenarios on the supply and demand of e-skills and digital competence for competitiveness and innovation, required by the professionals in the EU industries in close interaction with stakeholders and the "Sectoral Council for ICT Skills and Employment" Developing quality labels for training compatible with the European Quality Assurance Reference Framework for Vocational Education and Training (EQAVET) fostering e-skills for competitiveness and innovation based on the needs of enterprises of all sectors (with a focus on cloud computing)

More information

http://ec.europa.eu/enterprise/sectors/ict/e-skills/index_en.htm

Contact
European Commission Enterprise and Industry Directorate-General Directorate: Innovation Policy Unit D3: ICT for Competitiveness and Industrial Innovation B-1049 Brussels fax: +32 2 296 70 19 E-mail: andre.richier@ec.europa.eu