www.thistourismweek.co.

za

Martin Hatchuel

We Suck at collaboration
Ron Mader - planeta.com

Which is how we developed a tourism industry...

Which is characterised by...

Lack of foresight & planning Insensitive development Marginalisation, alienation Massive carbon footprint

...Fail!

Tourists
People traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes
UN World Tourism Organisation

Holidaymakers Businesspeople Conferences Events (Sport, religion, culture)

International tourist arrivals

1950: 25 million Annual growth: 1950 2010: 6.2% 2010: 940 million
Export earnings: US$ 919 billion; 693 billion

2011: 980 million 2012: One billion +

UNWTO. Pic: Pierre Selim

Travel & Tourism

2011: 9% of global GDP US$6 trillion ... 255 million jobs Expected growth: 4% per year
World Travel & Tourism Council

Travel & Tourism

2022: 10% of global GDP US$10 trillion 328 million jobs ... 1 in every 10 on the planet!
World Travel & Tourism Council

This is gonna kill us!

Tourism that creates better places for people to live in, and better places to visit

Whats so different about that?

Responsible tourism is not

Sustainable tourism Eco-tourism Green tourism Natural environments tourism Cultural tourism Heritage tourism Niche tourism Township tourism Sports tourism

... Its all of the above - and more

Its about the legacies and consequences of tourism

It generates
Respect for local cultures Support for social development Respect for the environment

Everyone takes responsibility: Host Communities Pic: Alvaror Fontana Visitors

Where does come from?

The Cape Town Declaration on Responsible Tourism (2002)

Johannesburg World Summit on Sustainable Development Cape Town Conference on Responsible Tourism in Destinations (280 delegates from 20 countries) Birth of a movement

Responsible Tourism in Destinations Conferences

The Kerala Declaration on the roles of stakeholders (2008) The Belize Declaration on cruising, second homes, climate change, local economic development and tourism's impacts in the coastal zone (2009) Oman 2010 Canada 2011 Brazil May 2012

The Cape Town Declaration

Responsible Tourism:
Minimises negative impacts Ensures economic benefits Is culturally sensitive Conserves heritage and diversity Builds local pride and confidence Generates respect between tourists and hosts Involves locals and enhances their wellbeing Improves working conditions and access to the industry

Triple bottom line:

Economic Responsibility

Triple bottom line:

Social Responsibility

Triple bottom line:

Environmental Responsibility

So how do we do it?

Tourism Industry

Educate

Collaborate

Globalise yourself
Ron Mader

Gamefication on
Ron Mader

Do what you love

Ron Mader

Preach What You Practice

Ron Mader

Small is beautiful
Ron Mader

Think Big
Ron Mader

Plan sensibly & sensitively

The Tourist
Before you leave Do your homework What approach must I take?
You dont entertain tourists in your house. You entertain visitors
Hugo Antonio Santiago

In your destination
If you reject the food, ignore the customs, fear the religion and avoid the people,

you might better stay at home

James Michener

Pic: Bohari Adventures; Mataram, Indonesia

Respect
Learn about the destination Respect the destination Respect the environment Respect yourself

Godfrey A. Okiki "Women off to Market" 1963

Engage
Make Friends Feel the joy Try to understand the challenges
Pic: John Pannell

 Use accredited accommodation & tours Self-accreditation sucks! Dont rent the emaciated camel

Go green

Leave the ivory on the elephant Re-use & recycle Use carbon offsetting

Sleep where you stay

Stay in locally-owned places that support local economies

Youre in Africa. Why are you buying Chinese?

Eat & buy local Bargaining? Pay fair prices

 Public transport Cycling And the winner is: Walking!

Win! Win! Win!

Self-accreditation sucks Travel with operators who practice

Responsible Tourism

Be yourself
Yes, you are paying, and no, why should you accept poor service?

But be nice

Responsible tourism demands equal relationships

Sex & The City

Practice safe sex Fiercely protect children against sexual (and other) exploitation

Be charitable. But...

Donate via reputable institutions Self-accreditation sucks Dont give money to children If you have to volunteer - how will your stay affect your hosts?

Look but dont touch

And no, dont leave any footprints

Leave nature as it is Wild animals are wild - no petting. Respect their space Put your butt out properly - and take it home with you Use water sparingly

Back home
Preach What You Practice

Ron Mader:

Mzansi leads the way

Uthando (Love) South Africa - Cape Town

Aims to help community development projects in South Africa. Authentic, uplifting, fun, inspirational, interactive and meaningful experiences in the townships www.uthandosa.org

Oceans - Mossel Bay

Research Internships Volunteer programmes www.oceans-research.com

Face Adrenalin - Bloukrans Bungy

10.9% of turnover (increasing annually by 0.3%) to the Tsitsikamma Forest Village Trust. On a R690 jump this = R75,21 R14,000,000 since 1998 www.faceadrenalin.com

Calabash Tours - Port Elizabeth

Created for tourists who want to meet the locals and experience true urban Africa. Real City Tours Shebeen Tours Calabash Trust www.calabashtours.co.za

But beware!

Here be dragons!

Governments want results

Expectations

Proceed With Caution

Market research

If you build it - will they co

Integrated tourism, economic, and spatial planning is the key to unlocking the potential of tourism in destinations

Responsible tourism means successful social development

I dont care what you do. I do care whether the scale of your ambition is making it laughably, impossibly better
Umair Haque

Slideshare.net/MartinHatchuel1

Tweeples & Facebookers

Ron Mader @Ronmader Joey L Defrancesco @Joeyquits Responsible Capetown @Respcpt Tourism Geographies @Tourismjournal Responsible Tourism @Respontour Paul Miedema @Paulmiedema1 Mynatour @My_Natour Ethan Gelber @Thetravelword Climatesmartct @Climatesmartct Responsible Travel @R_Travel Catherine Mack @Catherinemack Etourism @Etourismforum Coffeebeans Routes @Coffeebeansrout Kurt Ackermann @Kurt_A Skye Grove @Skyegrove Ivisitorguide @Ivisitorguide

Enkosi - Thank you

Ron Mader - Planeta.com

About the fonts

All the fancy fonts in this presentation were designed by Jo Taylor graphicriver.net/user/joiaco

Qirkus Qirlycues Qixstix Qokijo Qranklestein Quikhand

jotaylor.me

www.thistourismweek.co.za

Sala kakuhle Goodbye - stay well Martin Hatchuel

March 12