PROJECT ON DEVELOP A CORPORATE IDENTITY

SUBMITTED TO:- Mr. Rajesh kumar

Sumitted by:- Aman kumar Aditya kumar Jami amresh Noopur singh

CORPORATE IDENTITY
Corporate identity is environment, communications and behavior which guides the PR practitioner to manage and to determine creatively developed and balanced mixed of product, the corporate identity.

A "corporate identity" is a concept that groups everything that makes (or should make) your business unique. And a professionally designed corporate identity results in a much profitable marketing: a cohesive look in all your communication is vital for building trust in your prospective's minds and so, increase conversion ratios. Corporate identities evolve through time, and new pieces of communication will be incorporated frequently, following certain guidelines of style. The guidelines are what we call "corporate identity" and should make your business unique, highlight your strong points and convey a clear and convincing message.

Developing corporate IDENTITY:Logo

Colors

Corporate Identity
Typograp hy

Tagli ne

Personal
Selling's style
Customer service policies Telephonic response Correspondence

Impersonal

Advertising style

Publicity style

Product Mobile telephony, Vodafone Mobile Connect USB Modem, internet services, and network services. Environment It is the 2nd largest mobile operator in the world in terms of subscriber base and has a commercial presence in 20 countries and the Channel Islands. Communication The strategy will be to serve the society through mobile communication, interpersonal telephonic conversation and mass communication through different mass media Behavior The strategy is to make the whole world as one family through mobile connection.

CORPORATE IDENTITY CHANGES when and why??... When Business activity is rapidly growing.

Weaker brands are being pushed out of the market.

 A company either acquires new business or emerge with a major brand. Suffers from low profitability. Companies various divisions may be duplicating research and development efforts

HOW UNINOR INTRODUCE:-

VISUAL IDENTITY OF UNIOR

NINOR:-

Introduction: Joint venture between Telenor(67.25%) and Unitech Group(32.75%) Started Mobile services in India in December 2009 focusing on the GSM technology. Indias 8th nation-wide mobile operator operating in 8 out of 22 telecom circles in the country.

 Testing of network in the circles of Kolkata and Rest of Bengal is going on and services will be launched by March 2010. Hub Head Offices at Delhi, Kochi, Chennai, Bangalore, Hyderabad, Kolkata, Patna, Mumbai, Lucknow, Guwahati, Chandigarh, Indore

4 Ps of marketing
Produc t - Prepaid CDMA and GSM mobile services in 8 circles out of 22 circles in India. Price - Smart Tariff Plan
Talklonger@29p/min Callmore@29p/min

Promotion - Slogan- Ab mera number hai

Brand Ambassador- Young, Energetic, Ambitious youth

Place - 8 circles of 22 Indian telecom circles- in cities like Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore,
Kochi, Noida,Greater Noida, Agra, Lucknow, Varanasi,Gurgaon and Ghaziabad

strategy
Uninor is adopting an economical growth strategy to gain

Predatory pricing strategy. Unique advertising strategy. Aggressive marketing strategy

Promotion: Creative strategy- Informational with Positive appeal Pride Slogan- Ab mera number hai Advertising in Hindi, Kannada, English and many more Indian regional languages. The series of television ads .show young people in real-life situations rather than models or celebrities. Even the outdoor campaign show young, ambitious, real people looking for challenges, wanting to make things happen.

The company has around 2 lakh retail points across the country,including rural areas, apart from 50 companyowned stores. Innovational promotion in small towns.

Youth target by uninor: StatisticsCell phone ownershipTotal- 51% Male- 56% Female- 44% Youth (16-19 years)- 64% Amount spent on Mobile per month (average)Boys- Rs. 125 (71% of pocket money) Girls- Rs.100 (62% of pocket money) New mantra of youth-Kapda, IPod and Cellpone

Strengths: Joint venture between worlds 6th largest telecom company and Indias 2nd largest real estate company. Least capital investment as various services are outsourced. Least number of employees. Decentralized management structure simple prepaid plan in which a local call is priced at 29 paisa a minute. The more you talk, the lower the price gets. Different segmentation strategy as compared to competitors. Use of real young people in promotion instead of any role model. Innovative promotional strategy.

OPPORTUNITIES

With rising individual saving rate with 9% growth rate, and expected increase in market size by 500 million in 2010 (almost double), the company has great opportunities. Approximately 10-15 million mobile connections are being added every month. The national mobile tele-density is about 39 per hundred, Urban areas-75(in Mumbai), but Rural areas-13.

o o

Falling handset prices and tariff rates. Increasing network distribution.