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Qoe-Based E2E Data Service Quality Improvement (Sqi)
Qoe-Based E2E Data Service Quality Improvement (Sqi)
Qoe-Based E2E Data Service Quality Improvement (Sqi)
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Nowadays, mobile data services, such as WAP, IM, MMS, real-time multimedia and mobile email are widely used. QoE over mobile data services is a key factor for mobile operators to win more subscribers. As these services growing, problems such as low download speeds, delays, and wrong billing occur more frequently. To maintain competitiveness, mobile operators must improve the quality of subscriber experience. According to statistics, 82% of end users who choose to switch operators, do so because they are not satisfied with the product or service experience and operators are not doing enough to handle their complaints. On average, each unsatisfied end user tells their problem to another 13 users, while only less than 10% of end users actually report to operators customer service centers. The rest switch service providers some time in the future.
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Service Solution
Mobile data services E2E SQI solution
Huawei provides its E2E Service Quality Improvement solution to help operators improve service quality of 3G data and voice services, and attract more subscribers to new services, thus build up its competitiveness advantage. This solution includes four parts: customer experience indicator system, service quality monitoring, E2E assessment and delimitation, and E2E network optimization. Through operations such as crucial 3G services monitoring, quality assessment, simulated tests, problem delimitation and optimization, this solution helps operators reduce user complaints, improve QoE and raise the user loyalty, especially the high value users.
Customer experience indicator
Service experience assessment indicator system: QoE/KQI/KPI KQI-Associated KPI modeling QoE-KQI mappings KQI/KPI baselines* Optimization QoS presetting Monitoring QoS and QoE monitoring Indices
Network optimization
RF optimization Core network optimization Carrier network optimization Service network optimization Terminal problem suggestions Service quality optimization Delimitation
rate and Packet Switched (PS) attachment success rate/activation success rate), we can improve the overall MMS sending success rate.
MMS
SP
Terminal
Wireless network
Core network
Service network
CP/SP
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